ΑΒ vs e
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
ΑΒ
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The AB App has been updated! * Choose among 12,000 products and 3,000 offers daily. * Browse the offers leaflet and receive personalized offers. * Earn points on your AB Plus card by activating coupons, playing games, and from offers with partner brands. * Redeem your points for discount vouchers and free products. * View your order history, create lists of favorite products, and view your savings. * Receive your purchases at home or collect them from a nearby AB store (AB Collect service), paying whichever way suits you, and save time!
e
This app provides a convenient way to shop for groceries and household necessities online. Browse a wide selection of brands, including organic and specialty items, and have your order delivered to your door at a time that suits you. Save time and money with special offers and a customer loyalty program.
- Wide product selection
- Organic and specialty items
- Customizable delivery times
- Special offers and discounts
- Customer loyalty program
- Secure payment options
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e-fresh.gr is the largest and most comprehensive online supermarket serving Attica. The creation of an online supermarket rose from the need of modern consumers for quick, hassle-free, and secure purchases of groceries and necessities for their household. e-fresh.gr was established to offer an innovative and user friendly website, matched with an innovative solution for storing and delivering purchases at the customer, thus offering an integrated e-retailing service. Our customers can: • cover their needs in groceries (including fresh milk), electric appliances, baby care products, alcoholic beverages, and everything else that comes with a household • pick among the most well-known brands, while keeping an eye for special products coming from small producers and organic products • easily search for and discover products that are ideal for vegans, for having a party, a barbeque gathering, or discover whole grain products, to name but a few; • gather all offers available and save more • place their order at their own time, at any hour of the day, any day of the week • pick the day, time, and site where they want their shopping delivered • make secure payments, using a payment method that suits them • save time, since they can now skip the tiresome and expensive trip to the supermarket. Our site has been filled with ideas and recipes that inform on the use of the various products and can answer to all your needs. The customer loyalty programme of e-fresh.gr allows customers to gather points and redeem them with vouchers. e-fresh.gr was created by persons experienced in retailing, supply chains, and new technologies, with the purpose of offering an integrated and reliable solution to the consumers of Athens. Our vision is to bring the supermarket at your doorstep!
Screenshots
Verdict
The clearest difference is rating: e at 5.0 against ΑΒ's 4.5. e also leads on iOS requirement (9.0 vs 15.1). ΑΒ's advantage is ratings volume (240 vs 2) and review sentiment (23% vs 0%). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
e holds the better App Store score, 5.0 against 4.5. That said, the two scores are not equally well evidenced: ΑΒ has 240 ratings behind it against 2, so its average is the more settled of the two. Written reviews complicate that: 23% of ΑΒ's written reviews are positive against 0% of e's, so the app with the better star average is not the one people write more warmly about.
ΑΒ ships an update monthly, e every 3 months. The most recent releases landed on September 20, 2026 and June 11, 2026 respectively.
| Parameter | ΑΒ | e |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (240 ratings) | 5.0 (2 ratings) — better |
| Positive reviews | 23.1% of reviews — better | 0.0% of reviews |
| Number of ratings | 240 — better | 2 |
| Update frequency | Monthly — better | Every 3 months |
| Ads | Yes | Yes |
| In-app purchases | No | No |
| Monetization | — | Ad-supported |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.1 | 9.0 — better |
| Further details — not scored | ||
| Size | 77 MB | 19 MB |
| Age rating | 4+ | 4+ |
| Developer | AB Vassilopoulos | Invoke SA |
Customer experience
ΑΒ
e
Bugs and requests
ΑΒ
Reported bugs
58 issues- Products shown as available but are not
- Stock and delivery slots change very fast
- Search does not show all available products
- Filters are very primitive
- Search is not working properly
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- Serious glitches while searching products
- Bug in the application: checkout redirects to product page
- App is too slow
- Difficult to navigate between lists
- Alternatives are irrelevant
- Dropdown list for search is not good
- Lost the slot as I was placing the order
- Huge delays in corresponding when changing a page
- App updated, logged off, does not allow login back
- Wrong orders, wrong and missing products
- Registration requires Greek phone number only
- Cannot register if you don’t have a Greek mobile phone number
- Won’t accept non-Greek phone number
- Language selection (English) does not work
- Lists have stopped loading
- No back button on create account page
- Missing items are not notified, just brought less
- Card payment doesn’t work online
- Latest version removed ability to add AB card on Apple Wallet
- Option to add loyalty card on Apple wallet was removed
- Forgot password reset does not work
- Credit card payments don’t work with Alpha Bank
- Online payment crashes the app
- Slow to view products
- Impossible to pay under a minute
- Frustrating to keep trying to pay online
- AB Pass cannot be scanned from Apple Wallet
- Menus are off
- App runs with turtle speed
- Cannot process online card payment
- Application has huge problems processing payment
- Ability for online card payment is impossible
- Navigation through menus is slow and not intuitive
- Product images are too small
- Many product pages do not contain product description
- Product hierarchies are not consistent
- Management of favorite section is slow
- Popular products are out of stock
- Adding card to wallet gives error
- Cannot add AB Plus card to Apple Wallet, says offline
- Cannot add AB card to wallet, error message
- Product search needs a lot of development
- Poor browsing
- Payment fails when done via credit card multiple times
- Search engine is poor
- App has many bugs and malfunctions
- App is not working
- Password reset malfunction
- Cannot handle connection to site's products
- For most products, cannot read description
- Cannot see pictures for some products
- Doesn’t let you log in
- Unknown errors, cannot checkout
Requested features
33 requests- Option to tip the driver online
- Add AB Plus card to wallet app
- Add AB card to iPhone wallet
- Add AB card to Apple Wallet
- Add AB loyalty card to Apple Wallet
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- Add AB Pass to Apple Wallet
- Fix AB Pass scanning from Apple Wallet
- Include ALL bio products in one category
- Make all bio/vegan products available online
- Improve product search functionality
- Add option to tip delivery man
- Fix product search
- Add missing product descriptions
- Add missing product pictures
- Improve navigation through menus
- Improve product hierarchy
- Add missing products to online store
- Improve management of favorite section
- Invest in app speed and customer experience
- Add tipping option when paying with credit card
- Make discounts easier to see
- Show price per unit
- Add all bio products together in one bio/vegan category
- Include all products found in physical store online
- Fix adding AB card to wallet error
- Fix adding AB Plus card to Apple Wallet error
- Fix password reset function
- Fix forgot password functionality
- Add more eshop functionality
- Allow users to read product descriptions
- Allow users to see product pictures
- Improve checkout process
- Allow users to submit complaints easily
e
Not enough reviews yet to summarise bugs or requests.
In-app purchases
ΑΒ
No in-app purchases
e
No in-app purchases
