EasyMerch vs VisitBasis for merchandisers
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
EasyMerch
Automate merchandising tasks for FMCG companies with this mobile app. It helps manage daily plans, routes, field reports, and employee performance. Advanced features include training materials and communication tools.
- Daily visit plan and route optimization
- Customizable field reports (availability, promotions, etc.)
- Employee location tracking and time monitoring
- Security features against fake GPS and date manipulation
- Supervisor dashboard for team control and analytics
- Self-learning materials and tests
- Built-in team chat and online conferences
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Mobile app for merchandising automation in FMCG companies. Basic features: View a visit plan for the day, create the best route to a store; Set special tasks to yourself or your subordinates; Select from a wide range of field reports customized to meet your company’s needs. Available reports include on-shelf availability, photo report, as well as reports on problems, promotions, sales equipment, and more; Control field execution, monitor employees’ locations, check when they start and finish work, how much time they spend on each visit; Restrict installing malicious software (fake GPS) and resetting system date and time; Access the mobile cabinet of a supervisor to control your team and check analytics. Advanced features*: Distribute self-learning materials across your team; Assign tests to check the results; Communicate in the built-in chat; Hold online conferences with colleagues. *Provided upon company’s request. Management staff may also access a web interface, which enables you: To upload the preliminary data which is necessary to start working; To check consolidated analytical reports on visits, and more.
VisitBasis for merchandisers
This app helps businesses manage field teams for tasks like merchandising, sales, and store audits. It provides a platform for mobile data collection and efficient field representative management.
- Mobile data collection
- Field representative management
- Merchandising operations
- Field sales management
- Store audit tools
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VisitBasis is a mobile data collection and field representative management software for businesses with field merchandising, field sales and store audits operations.
Screenshots
Verdict
The clearest difference is review sentiment: VisitBasis for merchandisers at 100% against EasyMerch's 18%. VisitBasis for merchandisers also leads on rating (3.0 vs 2.2) and update cadence (every 3 weeks vs every 4 months). On price, ratings volume, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
VisitBasis for merchandisers holds the better App Store score, 3.0 against 2.2. Both are backed by a comparable volume of ratings — 9 and 4 respectively. Written reviews point the same way: 18% of EasyMerch's written reviews are positive against 100% of VisitBasis for merchandisers's.
EasyMerch ships an update every 4 months, VisitBasis for merchandisers every 3 weeks. Both last shipped on November 2, 2026.
| Parameter | EasyMerch | VisitBasis for merchandisers |
|---|---|---|
| Price | Free | Free |
| Rating | 2.2 (9 ratings) | 3.0 (4 ratings) — better |
| Positive reviews | 18.3% of reviews | 100.0% of reviews — better |
| Number of ratings | 9 — better | 4 |
| Update frequency | Every 4 months | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Freemium | Free — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 | 12.0 — better |
| Further details — not scored | ||
| Size | 53 MB | 57 MB |
| Age rating | 4+ | 4+ |
| Developer | PRONETCOM | Visit Basis Tech, LLC |
Customer experience
EasyMerch
VisitBasis for merchandisers
In-app purchases
EasyMerch
No in-app purchases
VisitBasis for merchandisers
No in-app purchases
Questions
Is EasyMerch free?
Is VisitBasis for merchandisers free?
Which has better reviews, EasyMerch or VisitBasis for merchandisers?
Do EasyMerch or VisitBasis for merchandisers have ads?
Which is updated more often, EasyMerch or VisitBasis for merchandisers?
Other comparisons
