EasyMerch vs ВкусВилл
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
EasyMerch
Automate merchandising tasks for FMCG companies with this mobile app. It helps manage daily plans, routes, field reports, and employee performance. Advanced features include training materials and communication tools.
- Daily visit plan and route optimization
- Customizable field reports (availability, promotions, etc.)
- Employee location tracking and time monitoring
- Security features against fake GPS and date manipulation
- Supervisor dashboard for team control and analytics
- Self-learning materials and tests
- Built-in team chat and online conferences
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Mobile app for merchandising automation in FMCG companies. Basic features: View a visit plan for the day, create the best route to a store; Set special tasks to yourself or your subordinates; Select from a wide range of field reports customized to meet your company’s needs. Available reports include on-shelf availability, photo report, as well as reports on problems, promotions, sales equipment, and more; Control field execution, monitor employees’ locations, check when they start and finish work, how much time they spend on each visit; Restrict installing malicious software (fake GPS) and resetting system date and time; Access the mobile cabinet of a supervisor to control your team and check analytics. Advanced features*: Distribute self-learning materials across your team; Assign tests to check the results; Communicate in the built-in chat; Hold online conferences with colleagues. *Provided upon company’s request. Management staff may also access a web interface, which enables you: To upload the preliminary data which is necessary to start working; To check consolidated analytical reports on visits, and more.
ВкусВилл
This corporate mobile application provides couriers with a comprehensive set of tools to maintain the high service quality standards of the VkusVill network. It is designed to support couriers in their daily tasks and ensure efficient operations.
- Service quality tools
- Courier operations support
- Efficient task management
- High service standards maintenance
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Корпоративное мобильное приложение для курьеров сети ВкусВилл, которое содержит полный набор функций для поддержания высокого уровня качества обслуживания, принятого в компании ВкусВилл.
Screenshots
Verdict
The clearest difference is monetization model: ВкусВилл at free against EasyMerch's freemium. ВкусВилл also leads on review sentiment (38% vs 18%) and update cadence (every 6 weeks vs every 4 months). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
EasyMerch ships an update every 4 months, ВкусВилл every 6 weeks. The most recent releases landed on October 24, 2026 and October 29, 2026 respectively.
| Parameter | EasyMerch | ВкусВилл |
|---|---|---|
| Price | Free | Free |
| Rating | 2.2 (9 ratings) — better | — |
| Positive reviews | 18.3% of reviews | 38.1% of reviews — better |
| Number of ratings | 9 — better | — |
| Update frequency | Every 4 months | Every 6 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Freemium | Free — better |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 15.0 | 15.0 |
| Further details — not scored | ||
| Size | 53 MB | 34 MB |
| Age rating | 4+ | 4+ |
| Developer | PRONETCOM | ВкусВилл |
Customer experience
EasyMerch
ВкусВилл
In-app purchases
EasyMerch
No in-app purchases
ВкусВилл
No in-app purchases
