END. vs Complex

END. is a global leader and sharp point where contemporary fashion, sport, and lifestyle converge; a cultural curator for a generation that builds its identity through taste and individuality. It comes to life in the app. With the END. App, shop the meticulous selection of over 200 global brands, designers, and cult products. Inspiration often hits when you’re on the move. The END. App means that you can browse the latest products from the world’s best brands. Beyond that, stay up to date with the newest exclusive product created by END. From END. LABEL, a collection where style, quality, and fit intersect, through to acclaimed collaborations with names setting the pace in contemporary style. With the help of features like related products, shop-the-look styling, shared wishlists, and notifications when there are new launches or restocks, we’ve made sure that shopping our curated edit is as seamless as possible. Inspiration Enhanced product findability with new related products, shop-the-look styling, and improved search and filtering makes it easier than ever to discover new brands that fit naturally with your personal style. Wishlist Quick add-to-cart and wishlist controls, shared wishlists, back in stock & launch notifications, and guest checkout ensure you can secure your most-wanted pieces before they sell out. Exclusivity Be the first to find out about new drops, exclusive offers, and early sale access.

Key Features Access to Exclusive Drops Shop limited product releases only available in the Complex App. From rare brand collabs to limited-run artist merch and fashion exclusives, stay ahead of the curve and never miss a drop. Stay Close to the Culture Browse fresh, content daily - from fashion editorials and music updates to sneaker news and viral moments. Tap into stories that break first on Complex and shape the cultural conversation. Curated & Exclusive Content From deep dives on emerging trends to behind-the-scenes features, Complex brings you stories that matter now. Everything is written by editors shaping the culture- not chasing it. Complex Cover Stories Go deep with the biggest names in music, fashion, and entertainment. Complex Cover delivers original longform features, in-depth interviews, and rich visuals you won’t find anywhere else - made for readers who want more than a headline. Shoppable Articles and Videos Shop while you scroll. Our editorial features and videos are integrated with products, so you can instantly tap into the looks, pieces, and drops you see. Curated Marketplace Discover over 100 of the world’s coolest streetwear and lifestyle brands. From iconic labels to emerging designers, explore sneakers, hoodies, bags, jewelry, home goods, and collectibles - expertly curated by the Complex Style team. Seamless Purchase Experience Checkout is fast, simple, and secure. Use Apple Pay or Shop Pay to purchase in seconds - no forms, no friction, just instant shopping so you never miss a product drop. Artist Merch Access official merch from your favorite artists. From capsule collections to exclusive tour pieces, Complex brings you music-inspired fashion that’s always authentic and on point. Vinyl Collection Picks For collectors and audiophiles alike, explore editor-curated vinyl releases across hip hop, R&B, and cult classics. Whether you’re building your shelf or spinning daily, find records that sound as good as they look. Drop Alerts Receive news about upcoming drops and get notified when drops go live. Because culture moves fast, and now you never miss a moment. Past Collaborators & Cultural Icons We’ve worked with and feature products from some of the most iconic names in music, fashion, and art, including: Billie Eilish, Travis Scott, A$AP Rocky, Kid Cudi, BLACKPINK, Post Malone, Juice WRLD, Olivia Rodrigo, Pharrell, 21 Savage, Justin Bieber, Eminem, Lil Baby, Ice Spice, Karol G. Why Complex? Complex doesn’t just cover culture - it helps shape it. For over 20 years, Complex has been the go-to source for what’s next in music, streetwear, fashion, and internet culture. Now, the Complex App makes that influence interactive: original stories, curated shopping, and insider drops - all in one place. We don’t just tell you what’s trending - we connect you to the brands, artists, and products behind it. This is where discovery meets credibility. Download Now To: • Shop exclusive fashion and sneaker drops from 100+ brands • Access to Complex News, Style, and Music content • Browse shoppable articles and videos with integrated product links • Watch original Complex video series like “Sneaker Shopping” • Get notified for upcoming drops • Discover the best in artist merch, vinyl records, and streetwear • Get insider updates on ComplexCon artists, vendors, and brand collabs Complex: Download the app. Stay close to the culture.