END. vs William Powell
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
END.
Shop a curated selection of over 200 global fashion brands, designers, and cult products. Discover new arrivals, exclusive collections, and collaborations with features like shop-the-look styling and personalized notifications for launches and restocks.
- Shop over 200 global brands
- Exclusive END. LABEL collections
- Collaborations with leading designers
- Shop-the-look styling
- Shared wishlists
- Launch and restock notifications
- Guest checkout
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END. is a global leader and sharp point where contemporary fashion, sport, and lifestyle converge; a cultural curator for a generation that builds its identity through taste and individuality. It comes to life in the app. With the END. App, shop the meticulous selection of over 200 global brands, designers, and cult products. Inspiration often hits when you’re on the move. The END. App means that you can browse the latest products from the world’s best brands. Beyond that, stay up to date with the newest exclusive product created by END. From END. LABEL, a collection where style, quality, and fit intersect, through to acclaimed collaborations with names setting the pace in contemporary style. With the help of features like related products, shop-the-look styling, shared wishlists, and notifications when there are new launches or restocks, we’ve made sure that shopping our curated edit is as seamless as possible. Inspiration Enhanced product findability with new related products, shop-the-look styling, and improved search and filtering makes it easier than ever to discover new brands that fit naturally with your personal style. Wishlist Quick add-to-cart and wishlist controls, shared wishlists, back in stock & launch notifications, and guest checkout ensure you can secure your most-wanted pieces before they sell out. Exclusivity Be the first to find out about new drops, exclusive offers, and early sale access.
William Powell
Shop the latest arrivals and get exclusive access to new collections and offers. Enjoy a seamless browsing and secure checkout experience for all your favorite items.
- Exclusive discounts
- Early access to launches
- First-to-know notifications
- Easy browsing
- Secure checkout
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Download the William Powell app to access exclusive discounts, early access to collection launches. Everything you love, right at your fingertips. EASY BROWSING Shop the freshest new arrivals across our entire catalog. EXCLUSIVE ACCESS Be first to know about exclusive offers and launches through first-to-know notifications and app-user-only early access. SECURE CHECKOUT IN A FLASH Tap, swipe, shop and secure your new products in an instant with our super easy checkout.
Screenshots
Verdict
The clearest difference is rating: END. at 4.9 against William Powell's 3.7. END. also leads on ratings volume (25K vs 3) and update cadence (every 9 days vs monthly). William Powell's advantage is iOS requirement (16.4 vs 26.0). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
END. holds the better App Store score, 4.9 against 3.7. That said, the two scores are not equally well evidenced: END. has 25K ratings behind it against 3, so its average is the more settled of the two.
END. ships an update every 9 days, William Powell monthly. The most recent releases landed on November 13, 2026 and November 12, 2026 respectively.
| Parameter | END. | William Powell |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (25K ratings) — better | 3.7 (3 ratings) |
| Positive reviews | 54.6% of reviews | — |
| Number of ratings | 25K — better | 3 |
| Update frequency | Every 9 days — better | Monthly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 26.0 | 16.4 — better |
| Further details — not scored | ||
| Size | 54 MB | 86 MB |
| Age rating | 4+ | 4+ |
| Developer | Ashworth and Parker Limited | William Powell Ltd |
Customer experience
END.
William Powell
Bugs and requests
END.
Reported bugs
4 issues- Unauthorized access issues when trying to enter raffles
- Inconsistent pricing and product information between app and website
- Order cancellations without notification
- Refund and return process problems
Requested features
4 requests- Ability to rename wishlists
- More advanced filtering and sorting options
- Integration of launch/raffle system into the app
- Display of actual product measurements instead of just model details
William Powell
Not enough reviews yet to summarise bugs or requests.
In-app purchases
END.
No in-app purchases
William Powell
No in-app purchases
