END. vs In The Basket

END. is a global leader and sharp point where contemporary fashion, sport, and lifestyle converge; a cultural curator for a generation that builds its identity through taste and individuality. It comes to life in the app. With the END. App, shop the meticulous selection of over 200 global brands, designers, and cult products. Inspiration often hits when you’re on the move. The END. App means that you can browse the latest products from the world’s best brands. Beyond that, stay up to date with the newest exclusive product created by END. From END. LABEL, a collection where style, quality, and fit intersect, through to acclaimed collaborations with names setting the pace in contemporary style. With the help of features like related products, shop-the-look styling, shared wishlists, and notifications when there are new launches or restocks, we’ve made sure that shopping our curated edit is as seamless as possible. Inspiration Enhanced product findability with new related products, shop-the-look styling, and improved search and filtering makes it easier than ever to discover new brands that fit naturally with your personal style. Wishlist Quick add-to-cart and wishlist controls, shared wishlists, back in stock & launch notifications, and guest checkout ensure you can secure your most-wanted pieces before they sell out. Exclusivity Be the first to find out about new drops, exclusive offers, and early sale access.

This app helps you stay organised while you shop. Add items quickly, group them by category, mark them as complete, and keep track of your purchase history. Share your list with others in just a tap.