Comparison

MasterCoach vs Craft

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

MasterCoach

Features
Read full description

The MasterCoach App is a complimentary support tool for certified Enterprise Coaches and Enterprise Coach Trainers from the MasterCoach Institute. The App allows them to coach others to achieve their goals in 3 steps: + DISCOVER and Activate Strengths – By inviting employees/clients being coached to complete a quick strengths assessment. + DEVELOP Insights-led Actions – By working with employees/clients being coached to develop well-considered and actionable steps to reach goals. + DEDICATE to Follow Through – By reviewing real-time progress updates of employees/clients, and supporting them to progress towards goal completion. – Access our Privacy Policy here: www.mastercoachapp.com/app-privacy-policy - Access our Terms of Use here: www.mastercoachapp.com/app-terms-of-use

About

Craft

This app helps you organize your thoughts, manage tasks, and boost productivity with an AI assistant. Create structured documents, plan your day, and connect with other tools for a seamless workflow across all your devices.

Highlights
  • AI Assistant for research and writing
  • Structured document creation
  • Native task management system
  • Daily notes and calendar view
  • Offline access and sync
  • Integrations with other tools
Features
Read full description

Unleash your creativity and take control of your plans with Craft, a productivity app that transforms how you write, organize, and get things done. Create structured documents, manage tasks, organize your knowledge with Collections, and chat about it all with the AI Assistant. With seamless sync across iPhone, iPad, Mac, and the web, your workspace is always ready, online or offline. WRITE ANYWHERE, ANYTIME Your best ideas don’t wait for an internet connection. Work seamlessly offline with full access to all features, then let your changes sync automatically when you reconnect. Whether you’re on iPhone, iPad, or Mac, Craft keeps your writing experience consistent and powerful. AI ASSISTANT IS THERE TO HELP For seamless research, text editing, or searching across your entire knowledge base, Craft’s AI Assistant keeps you in flow on every device you use Craft on. Powered by advanced large language models, it finds any note, answers questions based on your content, and helps you stay on top of your knowledge without making you maintain a strict organizational system. BUILT-IN TASK MANAGEMENT Turn your ideas into action with our native Tasks system. Capture tasks as they emerge in your notes, manage them in a dedicated Inbox, and access them from any page with the Assistant’s help. Set target dates, due dates, and reminders to stay on track. With a unified tasks view, it’s the perfect balance between AI-powered fluidity and a dedicated, always-available space. STAY ON TOP OF YOUR DAY Make daily planning effortless with Daily Notes. Capture quick thoughts, plan your schedule, track tasks, or maintain your personal journal, all in one dedicated space. Switch to the calendar view to visualize your progress, reflect on your week, and understand how your days are shaping up. CONNECT YOUR DOCS TO OTHER TOOLS Turn Craft into the home for your whole workflow. Connect your documents to popular AI chat tools and productivity apps using deep integrations and APIs. Save conversations into Craft, pull in tasks, events, or other content from your existing tools, or even use your Craft documents as a CMS for powering a blog or website. EVERYTHING YOU NEED - Available on iPhone, iPad, Mac, and the web - Markdown and keyboard shortcuts - Link sharing and web publishing - Version history - Fast, reliable sync - Advanced integrations and API support - AI-powered Assistant - Incredible customer support WHAT’S NEW Craft Assistant: your smart partner to brainstorm, research, and write. It can help you find your notes across your space, rewrite and summarize documents, all while keeping you in the flow. MCP & API: connect Craft to AI models and other tools in your productivity stack, turning it into an organizational layer and live memory. Whiteboards: turn thoughts into visuals with a spacious canvas for sketching ideas, mapping projects, and collaborating creatively. QUESTIONS? Contact us on X at @craftdocs or email feedback@craft.do SUBSCRIPTION DETAILS If you purchase a Craft subscription, you’ll be charged via the payment method associated with your Apple ID. Your account will be charged for renewal within 24 hours of the end of the current period. You can turn off auto-renewal at any time in your account settings on the App Store. Craft subscriptions are available as one-month and 12-month packages. Prices may vary depending on country and are subject to change without notice. Current subscriptions cannot be canceled during the active subscription period. If you don’t choose to purchase a Craft subscription, you can continue using Craft for free. Terms of service: https://www.craft.do/terms Privacy policy: https://www.craft.do/privacy

Screenshots

MasterCoach4 screens
Craft4 screens

Verdict

The call

The clearest difference is in-app purchases: MasterCoach at none against Craft's 10. MasterCoach also leads on iOS requirement (12.0 vs 17.0). Craft's advantage is update cadence (every 10 days vs every 2 months). On price, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Craft sells 9 in-app purchases, starting at $9.99 per month. MasterCoach asks for nothing beyond the download.

UpkeepUpdate frequency

MasterCoach ships an update every 2 months, Craft every 10 days. The most recent releases landed on September 24, 2026 and October 2, 2026 respectively.

Scorecard3 real differences · 7 level
MasterCoach versus Craft: the parameters behind the verdict, then further details
ParameterMasterCoachCraft
PriceFreeFree
Rating—4.8 (6.6K ratings) — better
Positive reviews—84.6% of reviews
Number of ratings—6.6K — better
Update frequencyEvery 2 monthsEvery 10 days — better
AdsNoNo
In-app purchasesNo — betterYes
Monetization—Free with in-app purchases
DevicesiPhone, iPad, iPodiPhone, iPad, Mac, Vision Pro — better
Requires iOS12.0 — better17.0
Further details — not scored
Size61 MB314 MB
Age rating4+4+
Developer7M Consulting Pte LtdCraft Docs Limited

Bugs and requests

MasterCoach

Not enough reviews yet to summarise bugs or requests.

Craft

Reported bugs

3 issues
  • Crashes when using voice control dictation
  • Inconsistent behavior when rearranging notes
  • Exporting to PDF creates blank first page

Requested features

5 requests
  • Add support for tables and columns
  • Implement tagging system for better organization
  • Improve text editing and formatting options
  • Integrate with more third-party apps and services
  • Add graph view for visualizing note connections

In-app purchases

None

MasterCoach

No in-app purchases

9 purchases

Craft

Subscriptions9
  • Plus Monthly Subscription1 Month trial$9.991 Month
  • Legacy - Monthly Subscription$10.991 Month
  • Family Monthly Subscription1 Month trial$17.991 Month
Show 6 more
  • Team Monthly Subscription$59.991 Month
  • Plus Annual Subscription1 Year trial$95.991 Year
  • Legacy - Annual Subscription$99.991 Year
  • Family Annual Subscription1 Year trial$179.991 Year
  • Business Monthly Subscription2 variants$299.001 Month
  • Team Annual Subscription$599.001 Year

Questions

Is MasterCoach free?
MasterCoach is free to download, with no in-app purchases.
Is Craft free?
Craft is free to download, with in-app purchases available.
Do MasterCoach or Craft have ads?
Neither MasterCoach nor Craft shows ads.
Which is updated more often, MasterCoach or Craft?
MasterCoach ships an update every 2 months, and Craft every 10 days. Most recently, MasterCoach was updated on September 24, 2026 and Craft on October 2, 2026.

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