EquiTrust Agent App vs Midland+
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
EquiTrust Agent App
Access annuity and life product details, new business information, and commission data. Receive personalized alerts to enhance operational efficiency. Requires an active EquiTrust Agent Website login.
- Annuity and life product information
- New business tracking
- Commission details
- Personalized alerts
- On-the-go access
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Your on-the-go access to annuity- and life-product information, new business, commissions, and much more. Timely personalized alerts give you critical information to operate at top efficiency. The EquiTrust Mobile App is for contracted agents of EquiTrust Life Insurance Company. You must have an active login password to the EquiTrust Agent Website in order to access mobile-app content.
Midland+
This app streamlines the annuity sales process for agents selling policies from Midland National Life Insurance Company. It supports agents from the initial sales phase through to policy issuance, aiming for a seamless experience.
- Annuity sales process management
- Pre-sale support
- Policy issue facilitation
- Seamless agent experience
- Midland National Life Insurance Company products
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Midland+ is designed for agents that sell annuities issued by Midland National Life Insurance Company. Download Midland+ to create a seamless agent experience from pre-sale through policy issue.
Screenshots
Verdict
The clearest difference is review sentiment: EquiTrust Agent App at 100% against Midland+'s 0%. EquiTrust Agent App also leads on rating (5.0 vs 2.5) and iOS requirement (12.2 vs 17.0). Midland+'s advantage is update cadence (every 2 months vs every 4 months) and ratings volume (11 vs 3). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
EquiTrust Agent App holds the better App Store score, 5.0 against 2.5. Both are backed by a comparable volume of ratings — 3 and 11 respectively. Written reviews point the same way: 100% of EquiTrust Agent App's written reviews are positive against 0% of Midland+'s.
EquiTrust Agent App ships an update every 4 months, Midland+ every 2 months. The most recent releases landed on September 9, 2026 and August 10, 2026 respectively.
| Parameter | EquiTrust Agent App | Midland+ |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (3 ratings) — better | 2.5 (11 ratings) |
| Positive reviews | 100.0% of reviews — better | 0.0% of reviews |
| Number of ratings | 3 | 11 — better |
| Update frequency | Every 4 months | Every 2 months — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPod | iPhone, iPad |
| Requires iOS | 12.2 — better | 17.0 |
| Further details — not scored | ||
| Size | 29 MB | 104 MB |
| Age rating | 4+ | 4+ |
| Developer | EquiTrust Life Insurance Company | Midland National Life Insurance Company |
Customer experience
EquiTrust Agent App
Midland+
In-app purchases
EquiTrust Agent App
No in-app purchases
Midland+
No in-app purchases
Questions
Is EquiTrust Agent App free?
Is Midland+ free?
Which has better reviews, EquiTrust Agent App or Midland+?
Do EquiTrust Agent App or Midland+ have ads?
Which is updated more often, EquiTrust Agent App or Midland+?
Other comparisons
