EK Platinum vs Aim
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
EK Platinum
Discover exclusive deals and discounts for Emirates Group employees and their dependents. Browse over 1,700 offers, promotions, and discounts with detailed information on partners, validity, and booking. Access great savings on the go.
- Exclusive deals for Emirates Group employees
- Access to over 1,700 offers
- Discounts and promotions
- Partner information
- Offer validity details
- Booking information
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Hundreds of great deals on the go, exclusively for Emirates Group employees. These offer are exclusively for Emirates Group employees and their dependants. Use the EK Platinum App to search through more than 1,700 offers, discounts and promotions in just one click. You’ll find everything you need to know about the partner, the offer, where it’s valid and how you can book.
Aim
Organize your aspirations with this goal-tracking app. Break down objectives into milestones, manage them in dedicated workspaces, and build consistent daily routines. Gain insights with powerful analytics and enjoy a beautifully designed interface.
- Workspaces for organization
- Goals with milestones
- Daily routine builder
- Progress analytics
- Clean interface
- Personalized profile
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Aim-It: Your Personal Goal-Tracking Companion Aim-It is a beautifully designed app crafted to help you achieve your goals with ease and efficiency. Built around a structured yet flexible routine, Aim-It provides an organized and intuitive way to stay on top of your aspirations, whether big or small. Key Features: • Workspaces for Organization: Create dedicated workspaces to categorize and manage your goals. Whether personal, professional, or hobby-related, keep everything neatly organized in one place. • Goals with Milestones: Break down each goal into actionable milestones. Track your progress step by step, ensuring no detail is overlooked as you work towards your dreams. • Daily Routine Simplified: Build and maintain a consistent routine for tracking your goals. With a straightforward flow, Aim-It helps you stay focused and productive without overwhelming complexity. • Powerful Analytics: Gain insights into your progress with detailed yet concise analytics. Track your achievements, identify trends, and stay motivated with clear and precise data. • Beautifully Designed Interface: Enjoy a clean, modern design that enhances usability and keeps you inspired. Aim-It is visually appealing and functional, making goal tracking a delightful experience. • Personalized Experience: Customize your profile with an avatar and name or nickname. Add a personal touch to your app and make it truly yours. Aim-It transforms goal tracking into an enjoyable and rewarding process. With its elegant design and practical features, it’s more than just an app—it’s your partner in achieving success. Start aiming for greatness today with Aim-It!
Screenshots
Verdict
The clearest difference is review sentiment: Aim at 100% against EK Platinum's 11%. Aim also leads on rating (5.0 vs 1.0) and update cadence (daily vs every 7 months). EK Platinum's advantage is ratings volume (3 vs 1). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Aim holds the better App Store score, 5.0 against 1.0. Both are backed by a comparable volume of ratings — 3 and 1 respectively. Written reviews point the same way: 11% of EK Platinum's written reviews are positive against 100% of Aim's.
EK Platinum ships an update every 7 months, Aim daily. The most recent releases landed on October 13, 2026 and October 5, 2026 respectively.
| Parameter | EK Platinum | Aim |
|---|---|---|
| Price | Free | Free |
| Rating | 1.0 (3 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 11.1% of reviews | 100.0% of reviews — better |
| Number of ratings | 3 — better | 1 |
| Update frequency | Every 7 months | Daily — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 16.2 | 16.0 — better |
| Further details — not scored | ||
| Size | 26 MB | 7 MB |
| Age rating | 4+ | 4+ |
| Developer | Emirates | Buzurgmehr Rahimzoda |
Customer experience
EK Platinum
Aim
In-app purchases
EK Platinum
No in-app purchases
Aim
No in-app purchases









