MWeb vs Effie
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MWeb
A powerful writing and note-taking application focused on Markdown. It offers a robust editor, document management, and publishing capabilities for efficient text creation and organization.
- Markdown editor with CommonMark and GFM support
- Document management via Folders mode
- Note-taking with Library mode and tagging
- Publishing and sharing functions
- Cross-device synchronization
- Image and math formula preview
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MWeb was born in 2015. It is a writing, note-taking and publishing app focusing on Markdown. If you like Markdown or text writing, We highly recommend you try MWeb. MWeb is composed of a complete and stable editor, a Folders mode for managing documents, a Library mode specifically for notes, and a document publishing and sharing function set, with a total of four modules. The feature of MWeb's software is that it chooses platform-native technology for each platform. It is built using AppKit on macOS and UIKit on iOS/iPadOS. The following is a brief introduction to these four modules. If you are interested, you can continue reading. ## Editor features Here are some of the key features of an editor: * Base on CommonMark syntax and GitHub Flavored Markdown (GFM) extended syntax, supporting TOC, tables, code blocks, math formulas, task lists, footnotes, etc. * Display the text of the Markdown document completely without any deletion. * Images can be displayed directly in the Editor, supporting jpg, png, gif, webP, HEIC and etc. * Math formulas, mermaid and Echarts drawings can be previewed in the editor. * You can set your favorite font or multiple fonts for writing. * You can choose from 11 light themes and 21 dark themes, and also support custom themes. * There is a menu to facilitate the input of Markdown syntax, and a special Markdown syntax keyboard is also provided in iOS. * Convenient tools for generating and formatting Markdown table syntax. * You can view the outline and word count of Markdown documents. * Markdown documents can be previewed and support Editor & Preview mode. ## Folders mode The first requirement of Markdown is to create and edit Markdown documents, and MWeb's Folders mode does this. It supports the following features: * Create Markdown, Textbundle documents, or simply open them for editing. * Introduce a folder with Markdown documents into the Folders mode of MWeb. MWeb will provide practical functions such as management of Markdown documents, full-text search, copy and paste to insert images, and unified storage of referenced images. * iPadOS/iOS version supports Dropbox folders. ## Library mode Markdown is so easy to use, so taking notes is also in great demand. Of course, you can use Folders mode and introduce a folder to take notes, which is also very nice and easy to share. So why do we still create a separate Library mode? Mainly, the Library mode has the following features: * There is no need to consider the file name, title and storage location, Just create note and writing. * Use category trees and tags to manage notes. A single note can be classified into multiple categories, making it easier to set categories for notes. * Organizing notes is more convenient. When moving categories and notes, renaming categories will not affect each other. You don't need to worry about incorrect associations between notes, incorrect reference location of images and attachments in notes, etc. * Complete cross-device synchronization using iCloud CloudKit technology. * The Library follows the "local first" principle and is stored in a folder, very easy for backup. Even if you use iCloud sync, your Library can be completely backed up locally. * Export the entire category of notes to PDF or Epub e-book. * The macOS version of MWeb Pro also supports generating static blogs from categories. The generated blog fully supports math formulas, mermaid, echarts etc. Allows you to create your own blog in a very simple way. ## More features... * Publish documents or notes to Wordpress, Metaweblog API, Evernote, Blogger, Tumblr, Yuque, sspai Matrix, Ghost and Medium. * Upload images in documents or notes to imgur, Qiniu, SM.MS, Tencent COS, Youpai, Alibaba OSS, custom API, etc. * Export documents or notes to PDF (with Table of Contents in macOS version). * Export documents or notes to Epub or image. Privacy Policy: https://www.mweb.im/policy.html Terms of Use: https://www.mweb.im/terms.html Hope you enjoy MWeb!
Effie
This app helps writers transform ideas into polished articles. It offers AI-powered mind mapping, content generation, and writing tools. Seamlessly sync across devices and export in various formats.
- AI-powered mind mapping
- Generate articles from mind maps
- Multi-device cloud synchronization
- Offline writing support
- Markup syntax for formatting
- Outline to mind map conversion
- Export to PDF, DOCX, Markdown
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Effie: Tailored for writers, from casual notes to profound creations. * Effie AI features described below require the Effie AI plan, available via in-app purchase. # New Feature: Mind Map + AI From a simple spark of inspiration to a complete mind map, and then to a polished article, Effie helps you turn ideas into actual writing. [Extend Node by AI] Expand parent nodes into child nodes with one click. Improve the structure of your mind map. Explore ideas from new perspectives. Every extended node can offer broader and deeper inspiration. [Generate Article by AI] Generate an article from the content and structure of your mind map with one click. Turn your ideas into a clear, logical draft more efficiently. # Write whenever inspiration strikes No device or location can hold you back. Capture every creative spark. - Multi-device, multi-platform support enables automatic cloud synchronization on phones, computers, and tablets. - Supports offline writing, allowing creation anywhere and anytime, as you wish. - User-friendly design, no learning needed. If you can use a memo, you can use Effie. # Immerse in Creativity Enter a tranquil text-centric space, dedicated to pure writing. - No redundant buttons. Only essential features. - Simplify formatting with Markup syntax and handy shortcuts, without fumbling for the mouse. - Customize Effie's appearance with your preferred color modes, fonts and display settings. # Creating Logical Structure Clear Outline and intuitive mind maps help clarify logical relationships. - Input text, and convert from outline to mind map with one click, supporting image insertion in all modes. - Mix text in the outline, providing an overview of the whole without missing details to gather your thoughts. - Mind map mode supports editing, with multiple diagram styles such as classic, tree, fishbone, etc. # Effortless Output Applicable to various scenarios, share with one click,and experience a smooth and delightful journey from writing to sharing. - Supports exporting to PDF, DOCX, Markdown, EffieSheet, and other file formats. - Supports exporting long images for convenient mobile browsing, with various visual styles to choose from. # Effie AI: Your AI writing guide for enhanced efficiency,accuracy and enrichment. - Generate outlines: Extract information, and establish a clear article structure. - Summarize texts: Present themes and core points with ease. - Adjust the length: Condense, expand, continue writing, and easily modifying the text output length. - Polish: Switch styles flexibly from formal to humorous to self-media, suited for various scenarios. - Correct typos and grammar: Accurately identify and revise, no more worries about rhetoric and errors. - Translation: Multi-language translation, ensuring smooth and accurate language transition. - Ask AI: Call upon the AI think tank anytime during writing to ease confusion and receive suggestions. - Brainstorm: Generate diverse and innovative ideas, sparking your inspiration and creativity. # Unparalleled Performance Editing an article of 100,000 words? Lightning-fast response.. - Native development, prioritizing code efficiency, and minimizing system resource occupancy. - Built-in repository for convenient manuscript management. # We care deeply about your privacy and data security We respect and prioritize the privacy of creators. All your work in Effie is encrypted with your unique key. In other words, no one has access to what you write. So no targeted ads,no data training,no content analysis,no intelligent recommendation algorithms in it. Use it with the assurance of your data integrity. Using Effie for your creative work is a valuable trust we treasure. # Get in touch: You can go to our website effie.pro for more information. You can also send us an email to help@effie.pro if you have any questions, we'd be happy to help. -- Effie, your creative ally. EULA:https://www.effie.pro/eula Privacy Policy:https://www.effie.pro/privacy
Screenshots
Verdict
The clearest difference is rating: MWeb at 4.5 against Effie's 4.3. MWeb also leads on ratings volume (153 vs 36). Effie's advantage is review sentiment (75% vs 67%). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. MWeb sells 3 in-app purchases, starting at $9.99 per year and Effie sells 8 in-app purchases, starting at $6.00 per month. Whichever you choose, the download price is not the number that matters.
MWeb holds the better App Store score, 4.5 against 4.3. Both are backed by a comparable volume of ratings — 153 and 36 respectively. Written reviews complicate that: 67% of MWeb's written reviews are positive against 75% of Effie's, so the app with the better star average is not the one people write more warmly about.
MWeb ships an update every 3 weeks, Effie fortnightly. The most recent releases landed on October 3, 2026 and September 30, 2026 respectively.
| Parameter | MWeb | Effie |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (153 ratings) — better | 4.3 (36 ratings) |
| Positive reviews | 66.9% of reviews | 75.0% of reviews — better |
| Number of ratings | 153 — better | 36 |
| Update frequency | Every 3 weeks | Fortnightly — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPad, iPod, Mac | iPhone, iPad, iPod, Mac |
| Requires iOS | 14.1 — better | 15.0 |
| Further details — not scored | ||
| Size | 65 MB | 53 MB |
| Age rating | 4+ | 4+ |
| Developer | 禄海 区 | 7S2P Inc. |
Customer experience
MWeb
Effie
In-app purchases
MWeb
- MWeb Yearly Subscription$9.991 Year
- MWeb for iPhone/iPad$14.99
- MWeb for Mac$24.99
Effie
- Effie Pro Monthly Plan$6.001 Month
- Effie AI Month Plan$6.001 Month
- Effie Pro AI Monthly Plan$9.001 Month
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- Effie Yearly Plan$29.991 Year
- Effie AI Yearly Plan$72.001 Year
- Effie + AI Yearly Plan$107.991 Year
- Effie Monthly Plan$4.99
- Effie Yearly Plan$48.00








