ETBrandEquity vs Ad Age

ETBrandEquity app is the avatar of Brand Equity, India's premier source of information, news and opinion on the marketing and advertising industries. For over two decades as a weekly print magazine and for six years as an incendiary TV show, Brand Equity has set the agenda for the Indian marketing and marketing communications industry, chronicling the latest trends, the larger than life personalities and the hottest campaigns and agencies. ETBrandEquity will be the single largest, most reliable source for information on the latest in the Indian marketing industry: from market share battles, account movements and pitches, quarterly performances of leading consumer goods companies, and the latest movements of key industry personnel. It hosts some of Brand Equity's landmark surveys including Most Trusted Brands, the youth-oriented Most Exciting Brands and the Ad Agency Reckoner. The site includes a showcase of the latest Indian and the best global advertising campaigns across print, television, digital and mobile, as they happen. It will be a source of exclusive interviews with and blogs from some of the leading thinkers in the local and international marketing communications community. The writers on ETBrandEquity have a combined experience of over half a decade covering every aspect of the marketing and advertising industry. Daily E-newsletter ETBrandEquity also reaches its readers via a daily newsletter that delivers the latest, most reliable information on developments in the marketing and advertising industries delivered right to their inbox. Apart from exclusive content, the newsletter includes a carefully curated assortment of the most relevant stories on trends and happenings in the industry from leading publications across the globe, besides tracking sources of information like blog posts and tweets.

Ad Age delivers breaking news, in-depth analysis, and must-know insights on marketers, ad agencies, media, ad tech, creator trends, AI initiatives—and the best creative work from around the world. Get real-time alerts when news breaks, ensuring you're always informed and prepared for what’s next. The Ad Age app is free to download and provides limited access to articles. Subscribers unlock unlimited access to standard articles, podcasts, and videos. Ad Age All Access members gain even more, including Agency Review Tracker, exclusive data-driven reports, annual rankings and forecasts you won’t find anywhere else. Since 1930, Ad Age has been the industry’s go-to resource for news, insights, analysis, and events, helping marketing and advertising leaders navigate an ever-changing landscape. Download the Ad Age app today and stay at the forefront of the industry.