Wine.com vs True Wine
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Wine.com
Discover and purchase a vast selection of wines and spirits from across the US. Get expert recommendations, scan bottle labels for information, and enjoy convenient delivery options. Access professional ratings and personalized suggestions based on your preferences.
- Largest selection of wine and spirits
- Expert wine and spirits guides
- Bottle label scanning
- Professional critic scores
- Fast and convenient delivery
- Personalized wine recommendations
- Subscription wine service
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The #1 Online Wine Store, Wine.com has the largest selection of wine and spirits (liquor) available to order and deliver across the US. With the Wine.com app, wine country is wherever you want it to be. And all you need to discover and buy wine online is an open mind and an empty glass. - Every region you want to explore - Expert guides ready to chat - Free shipping with StewardShip Use the Wine.com app to bring wine country to your doorstep: + Browse our extensive assortment using the app's powerful search, filter, and sort capabilities, or chat with our friendly, non-commissioned wine and spirits experts to help you find the perfect bottle. + Explore our selection of spirits, including whiskey, vodka, gin, rum, tequila, mezcal, brandy, cognac, and more—now available for shipping to California, New York and New Jersey. + Use your phone’s camera to scan a wine or spirits bottle label to view prices, professional ratings, and tasting notes, or to make a purchase on the go. + Enjoy free access to critical scores from the world’s most trusted wine professionals, including critics from Wine Spectator, Robert Parker’s The Wine Advocate, Wine & Spirits Magazine, Wine Enthusiast, JamesSuckling.com, Whiskey Advocate, and more. + Experience fast and convenient wine delivery. Set your own delivery date - most wine deliveries can arrive in 1-2 business days - or pick it up on your schedule from more than 20,000 local pickup locations (like Walgreens and FedEx). + Get free shipping on every order over $49 all year long with a Wine.com StewardShip membership. Members also enjoy early access to sales, exclusive discounts, reserved products, and more! + Track your wine orders in MyWine. Easily rate bottles, write tasting notes, and re-order favorites. The more wines you rate, the more personalized recommendations you’ll receive. + Try Picked, our personalized wine subscription service! Tell us your wine preferences, budget, and how adventurous you are. We’ll match you with a personal somm, who will select six great wines just for you, at a frequency you choose. There are no fees or markups, and your Picks always ship free. Should you need help, our excellent Customer Support team is ready to assist with any questions you may have. Chat with us seven days a week. Customers love Wine.com, honoring us with a 9.6 out of 10 score on Bizrate. Check out some of our exceptional reviews at https://bizratesurveys.com/reviews/www.wine.com/21001
True Wine
Learn about wine through fun, bite-sized lessons and interactive tools. Master wine knowledge, explore regions on a global map, and gain confidence in choosing and discussing wine without the snobbery. Ideal for beginners and aspiring wine enthusiasts.
- Gamified wine lessons
- Interactive global wine map
- Personalized learning paths
- Label decoding and pairing tips
- Sommelier secrets revealed
- Exclusive premium courses
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UNCORK YOUR WINE GENIUS From Confused to Connoisseur in Minutes a Day! Stumped by wine lists? Intimidated by fancy labels? Not anymore! True Wine transforms wine confusion into confidence through fun, bite-sized lessons trusted by wine lovers and professionals in 50+ countries worldwide. WHAT MAKES TRUE WINE ADDICTIVELY GOOD Wine Wisdom, Gamified – Master wine knowledge through quick, entertaining challenges that fit into your busy life The Ultimate Wine GPS – Explore 2,000+ wine regions on the world's largest interactive wine map (Yes, 2,000+!) Your Personalized Wine Coach – Focus on what excites you, whether it's unlocking the secrets of Burgundy or finding that perfect-but-not-expensive bottle Wine-Speak Without the Snobbery – Learn to decode labels, pair like a pro, and talk about wine with authentic confidence Sommelier Secrets Revealed – Discover what the professionals know about grape varieties, regional styles, and the mystical concept of "terroir" REAL PEOPLE, REAL RESULTS "Before True Wine, I panicked at restaurant wine lists. Now I confidently order wines that impress everyone at the table!" – Sarah T. "I aced my exam thanks to True Wine. It's like having a world-class wine educator in your pocket." – Marcus J. LEVEL UP WITH PREMIUM Try 3 days FREE and unlock: Uninterrupted wine adventures (goodbye, ads!) Unlimited challenge retries for mastery Exclusive premium courses that guide you through the world's most prestigious wine regions FROM WINE CURIOUS TO WINE CONFIDENT True Wine is your secret weapon whether you're: Tired of choosing wines by their pretty labels Preparing for WSET or CMS certification Looking to impress on your next dinner date Simply wanting to enjoy wine more deeply True Wine proudly supports free wine education worldwide Wine questions? Wine suggestions? We're all ears! Email our founder directly: kyle@truewine.io Instagram: @true.wine
Screenshots
Verdict
The clearest difference is in-app purchases: Wine.com at none against True Wine's 2. Wine.com also leads on ratings volume (83K vs 556). True Wine's advantage is ads (none vs shown) and update cadence (monthly vs every 2 months). On price, rating, review sentiment and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. True Wine sells 2 in-app purchases, starting at $9.99 per month. Wine.com asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 4.8 for Wine.com against 4.8 for True Wine. That said, the two scores are not equally well evidenced: Wine.com has 83K ratings behind it against 556, so its average is the more settled of the two. Written reviews are what separate them: 62% of Wine.com's written reviews are positive against 67% of True Wine's.
Wine.com ships an update every 2 months, True Wine monthly. The most recent releases landed on October 16, 2026 and October 12, 2026 respectively.
| Parameter | Wine.com | True Wine |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (83K ratings) | 4.8 (556 ratings) |
| Positive reviews | 62.1% of reviews | 66.7% of reviews — better |
| Number of ratings | 83K — better | 556 |
| Update frequency | Every 2 months | Monthly — better |
| Ads | Yes | No — better |
| In-app purchases | No — better | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 13.0 | 13.0 |
| Further details — not scored | ||
| Size | 29 MB | 207 MB |
| Age rating | 17+ | 17+ |
| Developer | Wine.com, Inc. | True Wine, Inc. |
Customer experience
Wine.com
True Wine
User reviews
Wine.com
From 83K App Store ratingsWhat we love
- 🚀 Fast and efficient app
- 👍 Great wine selection and prices
- 💡 Helpful filters and sorting options
- 🚚 Quick and reliable delivery
- 🎁 Useful membership and discount programs
Room to improve
- 🐛 Bugs and glitches in the app
- 🕰️ Slow page loading and app responsiveness
- 💸 Inconsistent or missing discounts/coupons
- 🚫 Limited wine availability in certain regions
- 🤖 Poor customer service and support
True Wine
From 556 App Store ratingsWhat we love
- 🎓 Excellent educational content and learning structure
- 🗺️ Interactive region maps feature highly praised
- 👍 User-friendly interface and design
- 🎮 Gamified learning approach (Duolingo-style)
- 📚 Comprehensive wine knowledge for beginners and professionals
Room to improve
- 🐛 Multiple bugs and glitches reported
- 📝 Free content quality issues with errors and generalizations
- 💰 Pricing model concerns (monthly subscription vs. one-time fee)
- 🚫 Mandatory timed quizzes blocking progression
- ⏱️ Slow content reveal and excessive button clicking
Bugs and requests
Wine.com
Reported bugs
4 issues- Orders not shipping on time or at all
- Incorrect or missing items in deliveries
- Billing and payment issues
- Compatibility problems with newer iOS versions
Requested features
4 requests- History of past searches and favorites
- Better order tracking and status updates
- Improved mobile app performance
- More personalized recommendations
True Wine
Reported bugs
6 issues- Region badges in profile certifications not registering
- Login loop (asks to log in then says already logged in)
- Password reset functionality broken
- Glitch in Sweetness lesson match section
- Timed tests reappearing in premium sections despite subscription
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- Course content bugs requiring developer fixes
Requested features
7 requests- Expanded regional coverage (USA: Napa, Sonoma, Willamette, Walla Walla, Finger Lakes; Spain, Argentina, Chile, California, Central/Southern Italy, Germany, New Zealand, Portugal)
- Monthly subscription option in addition to annual
- Vocabulary review and terminology reference section
- Improved region map functionality
- More content for WSET Level 2 and 3 that aligns with official curriculum
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- Ability to advance without mandatory timed quizzes
- Content submission and review process for wine producers
In-app purchases
Wine.com
No in-app purchases
True Wine
- True Wine Monthly Subscription$9.991 Month
- True Wine Yearly Subscription3 Days trial$59.991 Year
Questions
Is Wine.com free?
Is True Wine free?
Which has better reviews, Wine.com or True Wine?
Do Wine.com or True Wine have ads?
Which is updated more often, Wine.com or True Wine?
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