Comparison

ivia Driver vs Load Market Tracking

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

ivia Driver

This app streamlines communication between drivers and dispatchers, providing real-time load status and information. It eliminates the need for constant calls and texts, allowing drivers to focus on the road. Automatic updates ensure everyone stays informed without distraction.

Highlights
  • Real-time load status
  • Interactive dispatcher communication
  • Automatic updates
  • No distraction while driving
  • Location sharing without manual search
  • No lost SMS messages
Features
Read full description

ivia app is an innovative solution that allows drivers to get load status and additional information via interactive and real-time interaction with dispatcher. ivia app removes time-consuming calls from the business process. Automatic updates allow the driver to focus on job at hand. Fleet members aren’t distracted by constant texts and calls for location updates. Main advantages for driver: - No distraction, just drive; - No need to search for ZIP for sharing location; - No lost SMS ivia app is a subject for future updates, which will make it more effective and informative. An app usually needs stable Internet connection and about 15MB of traffic so it has to correspond to your cell phone tariff. ivia app has been designed to capture your location, but it is important to note that continued use of GPS running in the background can dramatically decrease battery life.

About

Load Market Tracking

This app provides drivers with automated, real-time location updates for freight brokers and dispatchers. It simplifies communication by reducing check calls and allows for easy sharing of important documents like BOL and POD. The tracking is designed to be efficient, only activating when significant movement is detected to conserve battery.

Highlights
  • Automated location updates
  • Reduce check calls
  • Send BOL and POD pictures
  • Easy Start/Stop tracking
  • Real-time updates for brokers
Features
Read full description

Load Market Tracking is a free to use app for drivers that provides automated location updates to freight brokers and dispatchers in real time. It is simple to set up and easy to use. Features -Reduce check calls so you can focus on driving -Automated location updates to your customers -Send pictures of BOL and POD to your customers -Easy to use Start/Stop tracking If you have any questions or suggestions to improve the app, please email us at office@load-market.com Disclaimer: Continued use of GPS running in the background can dramatically decrease battery life. However, Load Market Tracking app doesn’t run the GPS services in the background continuously. Our app uses GPS services only when the tracking device moves significantly.

Screenshots

ivia Driver4 screens
Load Market Tracking4 screens

Verdict

The call

The clearest difference is ads: Load Market Tracking at none against ivia Driver's shown. Load Market Tracking also leads on monetization model (free vs ad-supported) and update cadence (every 3 weeks vs every 2 months). On price, rating, review sentiment and ratings volume there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 3.4 for ivia Driver against 3.5 for Load Market Tracking. Both are backed by a comparable volume of ratings — 70 and 34 respectively. Written reviews are what separate them: 48% of ivia Driver's written reviews are positive against 44% of Load Market Tracking's.

UpkeepUpdate frequency

ivia Driver ships an update every 2 months, Load Market Tracking every 3 weeks. The most recent releases landed on September 21, 2026 and September 10, 2026 respectively.

Scorecard3 real differences · 7 level
ivia Driver versus Load Market Tracking: the parameters behind the verdict, then further details
Parameterivia DriverLoad Market Tracking
PriceFreeFree
Rating3.4 (70 ratings)3.5 (34 ratings) — better
Positive reviews47.8% of reviews — better44.4% of reviews
Number of ratings70 — better34
Update frequencyEvery 2 monthsEvery 3 weeks — better
AdsYesNo — better
In-app purchasesNoNo
MonetizationAd-supportedFree — better
DevicesiPhone, iPodiPhone, iPad, iPod — better
Requires iOS12.0 — better13.0
Further details — not scored
Size43 MB64 MB
Age rating4+4+
DeveloperIVIA, LLCLoad Market LLC

Customer experience

ivia Driver

All ratings70 ratings
Positive60.0%
Neutral2.9%
Negative37.1%
Written reviews23 reviews
Positive47.8%
Neutral0.0%
Negative52.2%

Load Market Tracking

All ratings34 ratings
Positive61.8%
Neutral5.9%
Negative32.4%
Written reviews9 reviews
Positive44.4%
Neutral0.0%
Negative55.6%

In-app purchases

None

ivia Driver

No in-app purchases

None

Load Market Tracking

No in-app purchases

Questions

Is ivia Driver free?
ivia Driver is free to download, with no in-app purchases.
Is Load Market Tracking free?
Load Market Tracking is free to download, with no in-app purchases.
Which has better reviews, ivia Driver or Load Market Tracking?
Load Market Tracking is rated higher. ivia Driver averages 3.4 out of 5 from 70 ratings, while Load Market Tracking averages 3.5 from 34 ratings.
Do ivia Driver or Load Market Tracking have ads?
ivia Driver shows ads; Load Market Tracking does not.
Which is updated more often, ivia Driver or Load Market Tracking?
ivia Driver ships an update every 2 months, and Load Market Tracking every 3 weeks. Most recently, ivia Driver was updated on September 21, 2026 and Load Market Tracking on September 10, 2026.

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