POSB Smart Buddy vs Endowus
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
POSB Smart Buddy
This wearable device and app allows children to manage their savings and make payments within school and at select merchants. Parents can instantly increase allowances, monitor spending, and encourage good financial habits. It also tracks fitness levels.
- In-school savings and payments
- Tap to pay functionality
- Check account balances
- Track fitness levels
- Set daily/weekly allowances
- Create savings goals
- Monitor spending and savings
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POSB Smart Buddy is the world’s first in-school savings and payments wearable on your child’s wrist. It lets your child tap to pay in school and at selected merchants, check on balances, and track fitness levels. You can instantly increase allowance, manage your child's finances and encourage smart living and saving habits. Most of all, you get to do them all while on the go. Features: · Set daily or weekly allowances · Create savings goal · Monitor spending/savings · Link payment cards (i.e. Smart Buddy, School Smartcard, EZ-Link Card) · Link Smart Buddy Watch for fitness tracking
Endowus
This app helps users invest and grow their wealth through personalized financial plans and access to low-cost, globally diversified portfolios. It offers a seamless digital investing experience with expert advice and institutional-grade funds.
- Personalized financial planning
- Globally diversified portfolios
- Low-cost institutional funds
- Goal-based investing
- Auto rebalancing & monitoring
- 100% trailer fee cashback
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Tens of thousands of clients invest and grow their savings with Endowus, in globally diversified portfolios at low cost. Start your financial journey with Endowus, and invest and grow your wealth all through the Endowus app. Build a personalised financial plan with Endowus to help you reach your wealth goals. Choose from a curated list of low-cost, best-in-class institutional funds managed by the world’s top fund managers. WHO WE ARE Endowus is Asia’s leading independent digital wealth platform. With entities licensed by the Monetary Authority of Singapore, and Securities and Futures Commission of Hong Kong, Endowus is the first digital advisor in the region to span personal savings, private wealth and public pension (CPF & SRS in Singapore), helping investors grow their money with expert advice and access to institutional financial solutions at low and fair fees, through a personalised digital wealth experience. Founded in 2017, Endowus has raised a total of US$95 million in funding from investors including global banks, venture capital firms, and some of the largest Family Offices in Asia. Endowus’ leadership and growth have been recognised by the industry and it has attained numerous awards including, Singapore’s Best Digital Wealth Management, Singapore’s Best Digital Wealth Management Experience (The Asset Triple A Digital Awards 2023), Endowus is also among the firms named in the World Economic Forum’s Technology Pioneers 2023. WHY INVEST WITH US Seamless digital investing experience: We have refreshed the Endowus app experience that is focused on greater personalisation, automation, and intuitiveness for you, as our valued client. Greater access to the best: We provide retail, accredited and professional investors with institutional access to leading global fund managers with expertise, scale and real, proven track records in implementing their investment strategies successfully over time. Qualified, expert advice: We carefully consider various aspects of your personal and financial circumstances to help you craft personalised financial plans and a path to reaching them. Speak to our client experience team for us to guide you through our platform. Fairer fees: We charge a low, all-in access fee, with no hidden charges. We also provide a 100% Cashback on trailer fees with full transparency and no conflict of interest. KEY FEATURES (Availability of features may vary based on geography.) > Goal-Based Investing: Achieve your financial dreams effortlessly. The Endowus app recommends investment solutions to suit your goals, simplifying your journey into the world of investing. > DIY Investment Selection: Explore top-tier funds with ease. Access lower cost institutional share class options for optimal returns. > Auto Rebalancing & Monitoring: Let us do the work. Our technology automates portfolio management, ensuring your investments are consistently aligned with your goals. (Only available in SG) > 100% Cashback: Enjoy unparalleled savings. Receive 100% Cashback on trailer commissions, maximising your potential returns. > Unit Trust Transfer: Transitioning is effortless. Move your existing unit trusts seamlessly to Endowus for a comprehensive investment experience. > Multi-Currency Flexibility: Think globally. Invest in multiple currencies to diversify your portfolio and explore international opportunities. GET IN TOUCH Clients love us for our digital wealth platform and our personalised human touch. Schedule a call with our team of licensed wealth experts to learn about financial planning, or just to find out more about us: For Singapore users, please contact Endowus Singapore Pte Ltd: - WhatsApp at +65 3129 0038 - Email at support@endowus.com For Hong Kong users, please contact Endowus HK Ltd: - WhatsApp at +852 3018 8978 - Email at support.hk@endowus.com By downloading this app, you acknowledge that you are a resident in Singapore/Hong Kong, excluding U.S. Persons.
Screenshots
Verdict
The clearest difference is review sentiment: Endowus at 93% against POSB Smart Buddy's 50%. Endowus also leads on rating (4.6 vs 3.8) and update cadence (every 4 days vs every 2 months). POSB Smart Buddy's advantage is monetization model (free vs free with in-app purchases) and iOS requirement (12.0 vs 15.0). On price, ratings volume, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Endowus holds the better App Store score, 4.6 against 3.8. Both are backed by a comparable volume of ratings — 12 and 23 respectively. Written reviews point the same way: 50% of POSB Smart Buddy's written reviews are positive against 93% of Endowus's.
POSB Smart Buddy ships an update every 2 months, Endowus every 4 days. The most recent releases landed on October 24, 2026 and October 25, 2026 respectively.
| Parameter | POSB Smart Buddy | Endowus |
|---|---|---|
| Price | Free | Free |
| Rating | 3.8 (12 ratings) | 4.6 (23 ratings) — better |
| Positive reviews | 50.0% of reviews | 92.5% of reviews — better |
| Number of ratings | 12 | 23 — better |
| Update frequency | Every 2 months | Every 4 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 12.0 — better | 15.0 |
| Further details — not scored | ||
| Size | 101 MB | 171 MB |
| Age rating | 4+ | 4+ |
| Developer | NETS (Singapore) Pte Ltd. | Endowus Technologies Pte. Ltd. |
Customer experience
POSB Smart Buddy
Endowus
Bugs and requests
POSB Smart Buddy
Not enough reviews yet to summarise bugs or requests.
Endowus
Reported bugs
3 issues- Details have to be retyped when switching screens
- App can be cluttered with irrelevant content
- Bug on the More section where account and preferences doesn't seem to work
Requested features
12 requests- Option to increase font size
- Option to include performance net of fees
- User-customized reordering or grouping of investments
- Option to hide or move celebrity/influencer tiles
- Seamless rebalancing of CPF portfolios
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- iPad version of the app
- More frequent market views and global financial landscape insights
- Function to switch directly between portfolios
- More user-intuitive web login interface
- AI-driven fund filtering
- More innovative ways to help investors filter funds
- Bug fix for 'More' section (account/preferences not working)
In-app purchases
POSB Smart Buddy
No in-app purchases
Endowus
No in-app purchases








