Alpha Industries vs ThruDark

The Alpha Industries app – functional, clear, to the point. • Faster checkout for hassle-free shopping • Push notifications for news and drops • Optimised navigation and improved performance • And many more Alpha Industries: Built for the Field. Claimed by the Streets. Founded in 1959, Alpha Industries started by developing military-grade outerwear for U.S. troops. The MA-1 bomber, M-65 field jacket, and N-3B parka were engineered for the toughest missions – and became street style icons. From Air Force pilots to underground subcultures and high-scale collaborations with Vetements and Supreme: Alpha gear has always been mission-ready. Built to last. Designed with purpose. In the early ‘90s, Alpha Industries entered the European market, setting up its HQ near Frankfurt. In 2024, the brand opened its first flagship store in Frankfurt – expanding its presence in Europe and staying true to its mission: Gear for those who move with intent.

Introducing the ThruDark App. Founded in 2017 by former UK Special Forces Operators who design, develop and test every garment personally. Inspired by the relentless pursuit of excellence, instilled by decades of military experience, ThruDark creates technical clothing for outdoor and active pursuits plus everyday utility. Using the latest smart fabrics and cutting edge design, ThruDark clothing has broken records in the world of adventure from speed ascents of Mount Everest to desert ultramarathons and river borne explorations of uncharted Amazon rainforest. ThruDark is the tier one destination trusted by elite military operators, sporting champions and leading explorers alike - our mission is to equip you for any “Endeavour Through Adversity”.