P&Co vs ThruDark
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
P&Co
This app offers a curated selection of quality clothing and goods from a brand committed to a conscious mindset. Discover thoughtfully designed products that reflect a dedication to quality in all aspects of creation.
- Conscious mindset
- Quality clothing
- Thoughtfully designed goods
- Curated selection
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Our brand lives by a conscious mindset. Not just when it comes to creating quality clothing and goods, but as we strive for quality in everything we do.
ThruDark
This app offers technical clothing designed for outdoor and active pursuits, inspired by military excellence. It uses smart fabrics and cutting-edge design to create durable garments for extreme adventures and everyday utility.
- Technical clothing for outdoor pursuits
- Garments designed by former Special Forces
- Utilizes smart fabrics and cutting-edge design
- Tested in extreme adventure environments
- Suitable for everyday utility
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Introducing the ThruDark App. Founded in 2017 by former UK Special Forces Operators who design, develop and test every garment personally. Inspired by the relentless pursuit of excellence, instilled by decades of military experience, ThruDark creates technical clothing for outdoor and active pursuits plus everyday utility. Using the latest smart fabrics and cutting edge design, ThruDark clothing has broken records in the world of adventure from speed ascents of Mount Everest to desert ultramarathons and river borne explorations of uncharted Amazon rainforest. ThruDark is the tier one destination trusted by elite military operators, sporting champions and leading explorers alike - our mission is to equip you for any “Endeavour Through Adversity”.
Screenshots
Verdict
The clearest difference is ads: ThruDark at none against P&Co's shown. P&Co's advantage is monetization model (ad-supported vs free with in-app purchases) and ratings volume (117 vs 30). On price, rating, update cadence and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for P&Co against 5.0 for ThruDark. Both are backed by a comparable volume of ratings — 117 and 30 respectively.
P&Co ships an update every 2 weeks, ThruDark fortnightly. The most recent releases landed on September 27, 2026 and September 16, 2026 respectively.
| Parameter | P&Co | ThruDark |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (117 ratings) | 5.0 (30 ratings) — better |
| Positive reviews | 64.3% of reviews | — |
| Number of ratings | 117 — better | 30 |
| Update frequency | Every 2 weeks — better | Fortnightly |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Ad-supported — better | Free with in-app purchases |
| Devices | iPhone | iPhone |
| Requires iOS | 17.1 | 17.0 — better |
| Further details — not scored | ||
| Size | 50 MB | 214 MB |
| Age rating | 12+ | 4+ |
| Developer | Digital Cake | ThruDark |
Customer experience
P&Co
ThruDark
Bugs and requests
P&Co
Reported bugs
20 issues- Screen whites out
- App freezes
- App doesn't load
- Unable to view price
- Unable to add items to cart
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- Saved items screen flashes white
- Favourite section fails to load
- Cannot login
- Password incorrect error
- App is quite slow
- Poorly optimized app
- Refuses to sign into account
- Loading screen forever
- No products load
- Spinning wheel of doom
- Majority of the time nothing loads
- Loading circle endlessly spinning
- Favourites list does not load
- Very slow to load anything
- Images never load
Requested features
6 requests- Manually type to find items
- Add stickers to orders
- Improve app functionality
- Fix app bugs
- Improve app optimization
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- Allow filtering by size
ThruDark
Not enough reviews yet to summarise bugs or requests.
In-app purchases
P&Co
No in-app purchases
ThruDark
No in-app purchases
