Comparison

Lift Tech vs SmartCraft Manager

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Lift Tech

Control your boat lift remotely with this iOS application. Set lift positions, manage lights, and define travel limits directly from your phone. It replaces the functionality of a traditional control FOB.

Highlights
  • Remote lift control
  • Set lift position
  • Turn lift light on/off
  • Set maximum travel positions
  • Replaces control FOB functionality
Features
Read full description

This application permits the user to control a Lift Tech equipped boat lift. After pairing a phone to the lift control the user can set the position of the lift, turn the lift light on/off, and set the maximum travel positions of the lift. Everything that could previously be done with the control FOB can now be done with this iOS application.

About

SmartCraft Manager

This app allows authorized Mercury dealers and boat builders to remotely configure SmartCraft-powered vessels. It offers an intuitive dashboard for setup, cloud-integrated IoT features, and over-the-air updates, streamlining the configuration process.

Highlights
  • Remote vessel configuration
  • Intuitive dashboard
  • Cloud-integrated IoT features
  • Over-the-air firmware updates
  • Repeatable configurations
  • CAN H functionality control
Read full description

The Mercury Marine SmartCraft Manager is a one-stop solution available exclusively for authorized Mercury dealers and boat builders to configure SmartCraft-powered vessels using a mobile device. The app unlocks many industry-first features, including … - An intuitive dashboard that helps set up vessels remotely without the need for interacting with multi-function displays on the vessels, saving setup time and resources for boat builders, dealers and consumers - Industry-leading cloud-integrated IoT-type features along with easy over-the-air firmware and software updates - Easily repeatable configurations that save time and resources while configuring vessels - Ability to turn off CAN H functionality through the app on vessels equipped with SmartCraft Connect SmartCraft Manager serves as a central connection point to devices that link into the growing Mercury SmartCraft ecosystem.

Screenshots

Lift Tech2 screens
SmartCraft Manager3 screens

Verdict

The call

The clearest difference is rating: Lift Tech at 2.4 against SmartCraft Manager's 1.2. Lift Tech also leads on review sentiment (38% vs 0%) and iOS requirement (10.0 vs 12.2). SmartCraft Manager's advantage is update cadence (every 3 months vs every 10 months). On price, ratings volume, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Lift Tech holds the better App Store score, 2.4 against 1.2. Both are backed by a comparable volume of ratings — 27 and 26 respectively. Written reviews point the same way: 38% of Lift Tech's written reviews are positive against 0% of SmartCraft Manager's.

UpkeepUpdate frequency

Lift Tech ships an update every 10 months, SmartCraft Manager every 3 months. The most recent releases landed on November 2, 2026 and November 3, 2026 respectively.

Scorecard4 real differences · 6 level
Lift Tech versus SmartCraft Manager: the parameters behind the verdict, then further details
ParameterLift TechSmartCraft Manager
PriceFreeFree
Rating2.4 (27 ratings) — better1.2 (26 ratings)
Positive reviews37.5% of reviews — better0.0% of reviews
Number of ratings27 — better26
Update frequencyEvery 10 monthsEvery 3 months — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS10.0 — better12.2
Further details — not scored
Size9 MB50 MB
Age rating4+4+
DeveloperMichael FortMercury Marine LLC

Customer experience

Lift Tech

All ratings24 ratings
Positive37.5%
Neutral0.0%
Negative62.5%
Written reviews8 reviews
Positive37.5%
Neutral0.0%
Negative62.5%

SmartCraft Manager

All ratings24 ratings
Positive4.2%
Neutral0.0%
Negative95.8%
Written reviews4 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

In-app purchases

None

Lift Tech

No in-app purchases

None

SmartCraft Manager

No in-app purchases

Questions

Is Lift Tech free?
Lift Tech is free to download, with no in-app purchases.
Is SmartCraft Manager free?
SmartCraft Manager is free to download, with no in-app purchases.
Which has better reviews, Lift Tech or SmartCraft Manager?
Lift Tech is rated higher. Lift Tech averages 2.4 out of 5 from 27 ratings, while SmartCraft Manager averages 1.2 from 26 ratings.
Do Lift Tech or SmartCraft Manager have ads?
Neither Lift Tech nor SmartCraft Manager shows ads.
Which is updated more often, Lift Tech or SmartCraft Manager?
Lift Tech ships an update every 10 months, and SmartCraft Manager every 3 months. Most recently, Lift Tech was updated on November 2, 2026 and SmartCraft Manager on November 3, 2026.

Other comparisons