AB Code Book vs SignTrak

AB Code Book is a free app that enables ABInBev Employees ABInBev’s Wholesaler Partner Employees to view Shelf Life information for the entire ABInBev product catalog! Find Code Book information instantly by scanning the brand bar code or searching by brand name. Freshness information is updated weekly, so you never have to worry about having an out-of-date Code Book again! The alcohol beverage laws of individual states vary in regards to the promotion and merchandising of beers. You should be guided accordingly.

Point-of-Sale (POS) signage is a key element in selling beverages. Any beverage alcohol distributor worth their barley will tell you that. But what they might not be able to tell is what they’re actually getting from their POS efforts even though, in many cases, POS promotion is one of their biggest expenses. Without the tools to effectively manage POS marketing, beverage distributors are not getting the information needed to sell more product, increase profitability, or capture more market share. A POS strategy not based on data, it isn’t a strategy. It’s guessing. But the good news is that there’s an easy way to change that. SignTrak® is designed to take the guesswork out of POS marketing to help improve ROI by providing the information needed to develop more effective promotions all the way from ordering to deployment.