iSellBeer/CPG Data vs SignTrak

CPG Data, LLC is the industry leader in connecting beer, wine, and spirits sales reps to execution results. The CPG Data™ app is home to the iSellBeer™ and iSellW&S™ platforms, which allow sales reps to connect and compete in various on and off premise execution metrics. Having tracked over 100 million cases on display, the iSellBeer™ and iSellW&S™ platforms have proven to be a valuable investment to distributors across the United States. CPG Data™ creates sales rep software for distributors who want to sell more and delight suppliers who partner with distributors using our services.

Point-of-Sale (POS) signage is a key element in selling beverages. Any beverage alcohol distributor worth their barley will tell you that. But what they might not be able to tell is what they’re actually getting from their POS efforts even though, in many cases, POS promotion is one of their biggest expenses. Without the tools to effectively manage POS marketing, beverage distributors are not getting the information needed to sell more product, increase profitability, or capture more market share. A POS strategy not based on data, it isn’t a strategy. It’s guessing. But the good news is that there’s an easy way to change that. SignTrak® is designed to take the guesswork out of POS marketing to help improve ROI by providing the information needed to develop more effective promotions all the way from ordering to deployment.