E vs Brady Express Labels
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
E
Control and monitor Gema OptiStar 4.0 electrostatic coating equipment in real time. View and adjust coating parameters, track productivity data, and manage equipment configuration. Includes automated firmware updates and diagnostic reporting.
- Real-time equipment control
- Coating parameter adjustment
- Productivity data monitoring
- Data export to PDF
- Maintenance countdown timers
- Automated firmware updates
- Diagnostic data retrieval
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With the useful functions of Gema‘s Electrostatic App you control and monitor your Gema OptiStar 4.0 equipment in real time: Application: All essential OptiStar 4.0 coating parameters are clearly visible on a Smart Device and can be directly adjusted and controlled. Designed for use with manual or automated Gema equipment. Line Management: View coating process productivity data on the device, and export the data in a PDF file. Important statistics and cost calculations from production are automatically generated. Maintenance countdown timers can easily be viewed at the touch of a button. Setup: With this function the configuration of the OptiStar 4.0 is defined. For automated equipment use, OptiStar 4.0 can be controlled as single device or in a group of control units. System information and diagnostic data are easily retrievable and can be sent via e-mail. The automated firmware update keeps your OptiStar 4.0 up to date.
Brady Express Labels
Design, view, and print labels directly from your smartphone. Offers extensive design options, including multiple guides, barcode types, fonts, languages, and symbols. Streamline labeling with data import, sequence creation, barcode scanning, and text recognition features.
- Label design and printing from phone
- 11 label design guides
- 34 barcode symbologies
- 85 fonts and 34 languages
- Over 1,500 symbols
- Import data from spreadsheets
- Voice-to-text and photo-to-text
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Simple. Easy. Intuitive. Design, view, and print labels right from your phone. Overflowing with label design options, including 11 unique label design guides, 35 barcode symbologies, 85 fonts, 34 languages, and over 1,600 symbols. Improve labeling efficiency by importing data from spreadsheets, creating sequences, scanning data from barcodes, and with voice-to-text and photo-to-text features. Express Labels works with the Brady M211, BMP51, M511, BMP61, M610, M611, M710, i3311, i4311, i5300, i5311, i7500, and S3700 label printers.
Screenshots
Verdict
The clearest difference is review sentiment: Brady Express Labels at 63% against E's 0%. Brady Express Labels also leads on rating (4.3 vs 2.7) and update cadence (every 2 months vs every 9 months). E's advantage is monetization model (free vs free with in-app purchases). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Brady Express Labels holds the better App Store score, 4.3 against 2.7. That said, the two scores are not equally well evidenced: Brady Express Labels has 421 ratings behind it against 7, so its average is the more settled of the two. Written reviews point the same way: 0% of E's written reviews are positive against 63% of Brady Express Labels's.
E ships an update every 9 months, Brady Express Labels every 2 months. The most recent releases landed on October 5, 2026 and October 16, 2026 respectively.
| Parameter | E | Brady Express Labels |
|---|---|---|
| Price | Free | Free |
| Rating | 2.7 (7 ratings) | 4.3 (421 ratings) — better |
| Positive reviews | 0.0% of reviews | 62.9% of reviews — better |
| Number of ratings | 7 | 421 — better |
| Update frequency | Every 9 months | Every 2 months — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 14.3 — better | 15.0 |
| Further details — not scored | ||
| Size | 108 MB | 313 MB |
| Age rating | 4+ | 4+ |
| Developer | Gema Switzerland GmbH | Brady Corporation |
Customer experience
E
Brady Express Labels
Bugs and requests
E
Not enough reviews yet to summarise bugs or requests.
Brady Express Labels
Reported bugs
5 issues- App crashes immediately on launch
- Saved labels not working after update
- Orientation reverts unexpectedly when printing
- Cartridges marked as empty when not
- Text formatting issues (all uppercase)
Requested features
6 requests- Allow selective text editing
- Add default file location for cloud storage
- Provide backup/restore feature for saved labels
- Add copies field in wire wrap screen
- Improve text centering for multiple lines
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- Expand font options
In-app purchases
E
No in-app purchases
Brady Express Labels
No in-app purchases
