Madison + Mallory vs Nellie Mae
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Madison + Mallory
Discover trendy and affordable fashion for young women. Shop clothing, shoes, bags, and accessories curated by YouTube influencers. Get notified of new arrivals and exclusive app-only discounts.
- Mobile shopping access
- New arrival notifications
- Exclusive discounts
- App-only sales
- Curated fashion items
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Shopping just got EASIER with Madison + Mallory! SHOPPING ON THE GO Access all of our items easily from your mobile device! BE THE FIRST TO BE NOTIFIED OF NEW ARRIVALS Notifications for NEW ARRIVALS now straight to your phone EARLY AND EXCLUSIVE DISCOUNTS Be the first to receive discounts and sales announcements as well as EXCLUSIVE App only discounts! Madison + Mallory is a young women's contemporary clothing, shoes, bags, and accessories site created by YouTube sisters Tracy and Stefanie of Eleventh Gorgeous! Each item is hand selected and approved by Tracy and Stefanie and is an extension of their own personal style!
Nellie Mae
Shop the latest fashion trends from a women's clothing boutique. Browse new arrivals, promotions, and easily order items. Get notified when waitlisted products are back in stock.
- Browse new arrivals and promotions
- Easy ordering and checkout
- Waitlist items
- Back-in-stock notifications
- Order fulfillment and shipping notifications
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Nellie Mae Boutique is a women’s online clothing boutique offering trendy and affordable fashion for women of all ages. Shop new arrivals weekly including dresses, tops, denim, bottoms, shoes, jewelry, accessories, and boutique brands you love. Whether you’re searching for casual everyday outfits, vacation-ready styles, game day looks, or special occasion pieces, you’ll find fashion designed to help you feel confident and comfortable. Founded in Alabama in 2011, Nellie Mae Boutique is a women-owned business dedicated to bringing customers the latest fashion trends with exceptional customer service. Our collections are carefully curated to provide stylish, wearable pieces that fit real life. Join thousands of women who shop with Nellie Mae through our website, mobile app, Facebook community, and live shopping events. Enjoy fast shipping, exclusive app offers, live sales, giveaways, and first access to new arrivals. From boutique clothing and trendy tops to dresses, shoes, accessories, and seasonal collections, Nellie Mae Boutique is your destination for affordable women’s fashion online.
Screenshots
Verdict
The clearest difference is ads: Nellie Mae at none against Madison + Mallory's shown. Nellie Mae also leads on monetization model (free vs free with in-app purchases) and ratings volume (6.9K vs 200). On price, rating, review sentiment and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.8 for Madison + Mallory against 5.0 for Nellie Mae. That said, the two scores are not equally well evidenced: Nellie Mae has 6.9K ratings behind it against 200, so its average is the more settled of the two. Written reviews are what separate them: 88% of Madison + Mallory's written reviews are positive against 93% of Nellie Mae's.
Both ship on a similar rhythm, roughly every 3 weeks. Both last shipped on November 2, 2026.
| Parameter | Madison + Mallory | Nellie Mae |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (200 ratings) | 5.0 (6.9K ratings) — better |
| Positive reviews | 87.5% of reviews | 92.8% of reviews — better |
| Number of ratings | 200 | 6.9K — better |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 16.4 | 15.1 — better |
| Further details — not scored | ||
| Size | 75 MB | 68 MB |
| Age rating | 4+ | 9+ |
| Developer | Madison + Mallory | Nellie Mae |
Customer experience
Madison + Mallory
Nellie Mae
Bugs and requests
Madison + Mallory
Not enough reviews yet to summarise bugs or requests.
Nellie Mae
Reported bugs
2 issues- App crashes and freezes
- Compatibility issues with older devices
Requested features
3 requests- Add ability to remove items from cart
- Improve search and filtering options
- Implement 'favorite' or 'like' feature
In-app purchases
Madison + Mallory
No in-app purchases
Nellie Mae
No in-app purchases
Questions
Is Madison + Mallory free?
Is Nellie Mae free?
Which has better reviews, Madison + Mallory or Nellie Mae?
Do Madison + Mallory or Nellie Mae have ads?
Which is updated more often, Madison + Mallory or Nellie Mae?
Other comparisons
