Madison + Mallory vs Iris & Rainbow
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Madison + Mallory
Discover trendy and affordable fashion for young women. Shop clothing, shoes, bags, and accessories curated by YouTube influencers. Get notified of new arrivals and exclusive app-only discounts.
- Mobile shopping access
- New arrival notifications
- Exclusive discounts
- App-only sales
- Curated fashion items
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Shopping just got EASIER with Madison + Mallory! SHOPPING ON THE GO Access all of our items easily from your mobile device! BE THE FIRST TO BE NOTIFIED OF NEW ARRIVALS Notifications for NEW ARRIVALS now straight to your phone EARLY AND EXCLUSIVE DISCOUNTS Be the first to receive discounts and sales announcements as well as EXCLUSIVE App only discounts! Madison + Mallory is a young women's contemporary clothing, shoes, bags, and accessories site created by YouTube sisters Tracy and Stefanie of Eleventh Gorgeous! Each item is hand selected and approved by Tracy and Stefanie and is an extension of their own personal style!
Iris & Rainbow
Shop the latest arrivals and promotions from this brand directly on your iOS device. Easily place orders, manage your waitlist for out-of-stock items, and receive email notifications for order fulfillment and shipping.
- Browse recent arrivals and promotions
- Easy ordering and checkout
- Waitlist items
- Email notifications for fulfillment and shipping
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Welcome to the Iris and Rainbow App! The best way to shop with Iris and Rainbow on iOS! About Us: Features: - Browse all of our most recent arrivals and promotions - Easy ordering and checkout - Waitlist items and purchase them when they are back in stock - Email notification for order fulfillment and shipping
Screenshots
Verdict
The clearest difference is ads: Iris & Rainbow at none against Madison + Mallory's shown. Iris & Rainbow also leads on monetization model (free vs free with in-app purchases) and review sentiment (100% vs 88%). Madison + Mallory's advantage is update cadence (every 3 weeks vs every 2 months). On price, rating, ratings volume and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.8 for Madison + Mallory against 5.0 for Iris & Rainbow. Both are backed by a comparable volume of ratings — 200 and 185 respectively. Written reviews are what separate them: 88% of Madison + Mallory's written reviews are positive against 100% of Iris & Rainbow's.
Madison + Mallory ships an update every 3 weeks, Iris & Rainbow every 2 months. Both last shipped on October 24, 2026.
| Parameter | Madison + Mallory | Iris & Rainbow |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (200 ratings) | 5.0 (185 ratings) — better |
| Positive reviews | 87.5% of reviews | 100.0% of reviews — better |
| Number of ratings | 200 — better | 185 |
| Update frequency | Every 3 weeks — better | Every 2 months |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 16.4 | 15.1 — better |
| Further details — not scored | ||
| Size | 74 MB | 63 MB |
| Age rating | 4+ | 9+ |
| Developer | Madison + Mallory | Rainbow Boutique, LLC |
Customer experience
Madison + Mallory
Iris & Rainbow
In-app purchases
Madison + Mallory
No in-app purchases
Iris & Rainbow
No in-app purchases
Questions
Is Madison + Mallory free?
Is Iris & Rainbow free?
Which has better reviews, Madison + Mallory or Iris & Rainbow?
Do Madison + Mallory or Iris & Rainbow have ads?
Which is updated more often, Madison + Mallory or Iris & Rainbow?
Other comparisons
