28 Program vs KIC Wellness
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
28 Program
This app offers daily 28-minute workouts and personalized meal plans with customizable options. It provides shopping lists, progress tracking, and access to professional support for fitness, nutrition, and motivation.
- Daily 28-minute workouts
- Customizable meal plans
- Weekly personalized shopping lists
- Progress tracking
- Integration with Apple Health
- Access to professional support
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Feel better, move more and build healthy habits with 28. 28 brings workouts, healthy recipes, personalised meal planning, mindfulness and expert support together in one easy-to-use app — helping you make healthy living work for you. Whether you’re just getting started, returning to exercise or ready for your next challenge, you’ll find plenty of ways to move, eat well and feel your best. MOVE YOUR WAY Choose from thousands of workouts across strength, HIIT, Pilates, yoga, low impact, circuits and more. Search and filter by workout type, trainer and duration, or explore curated collections to find something that suits your day. FOLLOW A PROGRAM Stay motivated with structured programs and challenges designed for different goals, fitness levels and life stages. From progressive fitness challenges to strength, Pilates, yoga and women’s health programs, there’s something to help you keep moving forward. PLAN YOUR WEEK Bring your workouts, meals, mindfulness and rest days together with your weekly planner, making it easier to stay organised and build a routine that works for you. EAT WELL Discover a huge library of healthy, delicious recipes and create a personalised meal plan to suit your needs. Find family favourites, high-protein meals, quick recipes, snacks and plenty more. DISCOVER SOMETHING NEW Explore hand-picked collections of workouts, recipes, programs and mindfulness content, save your favourites and discover recommendations for what to try next. SUPPORT FOR BODY & MIND Healthy living is about more than workouts. Explore meditations, mindset content and expert advice designed to support your overall wellbeing. YOUR HEALTH. YOUR ROUTINE. YOUR 28. However you choose to move, eat and look after yourself, 28 gives you the tools, variety and support to make healthy habits part of everyday life. You can find more information about using the 28 app and how we handle your personal information in our Terms & Conditions ( https://www.28group.co/terms/ ) and Privacy Policy ( https://www.28group.co/privacy-policy/ ). Have you got a question? Drop us a line at hello@28group.co
KIC Wellness
This app offers a holistic approach to wellness, combining guided fitness classes, meditation, and healthy recipes. It supports users in building confidence, finding calm, and nourishing their bodies with expert-led programs for various fitness levels and life stages.
- Guided fitness classes (Pilates, strength, HIIT, yoga, mobility)
- 100+ guided meditations and breathwork
- 20+ expert-led PT-style programs
- 1000+ dietitian-approved recipes
- Pregnancy and postnatal programs
- Run, walk, and ride tracking
- Chromecast support
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KIC unites movement, mindset and rituals to help you build confidence, find calm, and move through life, with purpose. Your intention-based wellness journey begins with KICApp. We move with you through life, supporting you from your morning flow to your evening wind down. To us, wellness is a feeling, not an aesthetic. Strong minds are the foundation for strong bodies, and this strength starts with ourselves. Is KIC for me? Mindset practices for every mood: Find your calm with 100+ guided meditations, breath work, deep sleep resets, and value-based goal setting. Build confidence with guidance: Follow 20+ expert-led PT-style programs for strength and running. We'll coach you from your first 5km to your first deadlift and beyond. Whether you prefer a hybrid approach or want a pregnancy-friendly program, we have you covered. Move with intention at home: Choose from 1000+ guided fitness classes. With Pilates, strength, HIIT, yoga, and mobility workouts from 5-30 minutes, you can find a class that suits your mood. Nourish your body and routine: Discover 1000+ dietitian-approved recipes. Filter by your dietary needs and find delicious, simple meals to fuel your energy. From bump to baby: We support you through pregnancy and beyond with guided pre and postnatal Pilates, educational videos, and calming meditations. Features you’ll love: - Expert-led guided videos for fitness, yoga, Pilates, and meditation. - New recipes dropped weekly. - Regular community challenges to keep you motivated. - Chrome cast support to play on your TV. - Track your runs, walks, and rides with built-in mapping tools. See why over 1 million people have downloaded the KICApp. At home, in the gym, or on the go, KIC is made to move with you. Flexible subscription plans available. Cancel at any time. SUBSCRIPTION TERMS AND CONDITIONS: Get 7 days free when you choose a monthly, 3-monthly, or annual subscriptions. Free trial cannot be redeemed with sale offers. Your subscription grants access to KIC content on both the KICApp and website. Auto-renewal is optional, and you can manage it in your Apple ID settings. Any unused free trial period will be forfeited upon subscription purchase. TERMS OF USE: https://app.kicwellness.com/legal
Screenshots
Verdict
The clearest difference is monetization model: KIC Wellness at free with in-app purchases against 28 Program's subscription. KIC Wellness also leads on ratings volume (667 vs 72). On price, rating, review sentiment and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. 28 Program sells 5 in-app purchases, starting at $39.99 per month and KIC Wellness sells 7 in-app purchases, starting at $11.99 per month. Whichever you choose, the download price is not the number that matters.
On the App Store both sit at effectively the same score — 4.7 for 28 Program against 4.8 for KIC Wellness. That said, the two scores are not equally well evidenced: KIC Wellness has 667 ratings behind it against 72, so its average is the more settled of the two. Written reviews are what separate them: 59% of 28 Program's written reviews are positive against 61% of KIC Wellness's.
28 Program ships an update fortnightly, KIC Wellness every 8 days. The most recent releases landed on October 13, 2026 and October 14, 2026 respectively.
| Parameter | 28 Program | KIC Wellness |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (72 ratings) | 4.8 (667 ratings) — better |
| Positive reviews | 58.8% of reviews | 60.7% of reviews — better |
| Number of ratings | 72 | 667 — better |
| Update frequency | Fortnightly | Every 8 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Subscription | Free with in-app purchases — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, Apple Watch |
| Requires iOS | 15.1 — better | 16.4 |
| Further details — not scored | ||
| Size | 26 MB | 109 MB |
| Age rating | 4+ | 4+ |
| Developer | Australian Life Tech Pty Ltd | Kic App Pty Ltd |
Customer experience
28 Program
KIC Wellness
User reviews
28 Program
From 72 App Store ratingsWhat we love
- 🚀 Easy to use
- 👍 Variety of workouts and recipes
- 💪 Effective for weight loss and fitness
- 🧘♀️ Includes meditation and mindfulness
- 🍔 Delicious and healthy meals
Room to improve
- 🐛 Buggy app with crashes and glitches
- 💰 Expensive subscription fees
- 🔍 Lack of transparency around auto-renewal
- 🙅♀️ Poor customer service and refund policy
- 🤯 Overwhelming number of options
KIC Wellness
From 667 App Store ratingsWhat we love
- 💪 Effective workouts
- 🍔 Delicious recipes
- 🧘♀️ Helpful meditations
- 🤗 Supportive and encouraging trainers
- 🗓️ Convenient daily planner
Room to improve
- 🔍 Difficult to navigate
- 🔇 Lack of audio controls
- 🔒 Privacy concerns with location tracking
- 💰 Expensive subscription
- 🐛 Glitches and bugs
Bugs and requests
28 Program
Reported bugs
4 issues- Workouts not loading properly
- Shopping list not updating correctly
- Inability to unmark completed workouts
- Sync issues between app and website
Requested features
4 requests- More dietary options (e.g. vegetarian, pescatarian)
- Better integration with fitness trackers
- Improved navigation and search functionality
- Ability to customize and save preferred workouts/meals
KIC Wellness
Reported bugs
5 issues- App crashes frequently
- Audio issues during workouts
- Syncing problems between devices
- Workout videos not loading properly
- Inaccurate run tracking
Requested features
8 requests- Offline workout downloads
- Ability to adjust recipe servings
- Integration with other fitness apps
- More beginner-friendly content
- Customizable workout programs
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- Improved Chromecast/TV support
- Better progress tracking
- More equipment-based workouts
In-app purchases
28 Program
- Monthly Membership$39.991 Month
- All Access Subscription - Quarterly$99.003 Months
- Quarterly Membership$102.993 Months
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- All Access Subscription Annual$199.001 Year
- Yearly Membership$199.001 Year
KIC Wellness
- Refer a Friend Monthly Sub1 Month trial$11.991 Month
- KIC Monthly Subscription7 Days trial$19.991 Month
- KIC Monthly Subscription14 Days trial$19.991 Month
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- KIC 3 Monthly Subscription7 Days trial$49.993 Months
- Kic Quarterly Subscription$49.993 Months
- KIC 12 Monthly Subscription7 Days trial$119.991 Year
- Kic Annual Subscription1 Year trial$119.991 Year
Questions
Is 28 Program free?
Is KIC Wellness free?
Which has better reviews, 28 Program or KIC Wellness?
Do 28 Program or KIC Wellness have ads?
Which is updated more often, 28 Program or KIC Wellness?
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