Comparison

28 Program vs KIC Wellness

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

28 Program

This app offers daily 28-minute workouts and personalized meal plans with customizable options. It provides shopping lists, progress tracking, and access to professional support for fitness, nutrition, and motivation.

Highlights
  • Daily 28-minute workouts
  • Customizable meal plans
  • Weekly personalized shopping lists
  • Progress tracking
  • Integration with Apple Health
  • Access to professional support
Features
Read full description

Feel better, move more and build healthy habits with 28. 28 brings workouts, healthy recipes, personalised meal planning, mindfulness and expert support together in one easy-to-use app — helping you make healthy living work for you. Whether you’re just getting started, returning to exercise or ready for your next challenge, you’ll find plenty of ways to move, eat well and feel your best. MOVE YOUR WAY Choose from thousands of workouts across strength, HIIT, Pilates, yoga, low impact, circuits and more. Search and filter by workout type, trainer and duration, or explore curated collections to find something that suits your day. FOLLOW A PROGRAM Stay motivated with structured programs and challenges designed for different goals, fitness levels and life stages. From progressive fitness challenges to strength, Pilates, yoga and women’s health programs, there’s something to help you keep moving forward. PLAN YOUR WEEK Bring your workouts, meals, mindfulness and rest days together with your weekly planner, making it easier to stay organised and build a routine that works for you. EAT WELL Discover a huge library of healthy, delicious recipes and create a personalised meal plan to suit your needs. Find family favourites, high-protein meals, quick recipes, snacks and plenty more. DISCOVER SOMETHING NEW Explore hand-picked collections of workouts, recipes, programs and mindfulness content, save your favourites and discover recommendations for what to try next. SUPPORT FOR BODY & MIND Healthy living is about more than workouts. Explore meditations, mindset content and expert advice designed to support your overall wellbeing. YOUR HEALTH. YOUR ROUTINE. YOUR 28. However you choose to move, eat and look after yourself, 28 gives you the tools, variety and support to make healthy habits part of everyday life. You can find more information about using the 28 app and how we handle your personal information in our Terms & Conditions ( https://www.28group.co/terms/ ) and Privacy Policy ( https://www.28group.co/privacy-policy/ ). Have you got a question? Drop us a line at hello@28group.co

About

KIC Wellness

This app offers a holistic approach to wellness, combining guided fitness classes, meditation, and healthy recipes. It supports users in building confidence, finding calm, and nourishing their bodies with expert-led programs for various fitness levels and life stages.

Highlights
  • Guided fitness classes (Pilates, strength, HIIT, yoga, mobility)
  • 100+ guided meditations and breathwork
  • 20+ expert-led PT-style programs
  • 1000+ dietitian-approved recipes
  • Pregnancy and postnatal programs
  • Run, walk, and ride tracking
  • Chromecast support
Features
Read full description

KIC unites movement, mindset and rituals to help you build confidence, find calm, and move through life, with purpose. Your intention-based wellness journey begins with KICApp. We move with you through life, supporting you from your morning flow to your evening wind down. To us, wellness is a feeling, not an aesthetic. Strong minds are the foundation for strong bodies, and this strength starts with ourselves. Is KIC for me? Mindset practices for every mood: Find your calm with 100+ guided meditations, breath work, deep sleep resets, and value-based goal setting. Build confidence with guidance: Follow 20+ expert-led PT-style programs for strength and running. We'll coach you from your first 5km to your first deadlift and beyond. Whether you prefer a hybrid approach or want a pregnancy-friendly program, we have you covered. Move with intention at home: Choose from 1000+ guided fitness classes. With Pilates, strength, HIIT, yoga, and mobility workouts from 5-30 minutes, you can find a class that suits your mood. Nourish your body and routine: Discover 1000+ dietitian-approved recipes. Filter by your dietary needs and find delicious, simple meals to fuel your energy. From bump to baby: We support you through pregnancy and beyond with guided pre and postnatal Pilates, educational videos, and calming meditations. Features you’ll love: - Expert-led guided videos for fitness, yoga, Pilates, and meditation. - New recipes dropped weekly. - Regular community challenges to keep you motivated. - Chrome cast support to play on your TV. - Track your runs, walks, and rides with built-in mapping tools. See why over 1 million people have downloaded the KICApp. At home, in the gym, or on the go, KIC is made to move with you. Flexible subscription plans available. Cancel at any time. SUBSCRIPTION TERMS AND CONDITIONS: Get 7 days free when you choose a monthly, 3-monthly, or annual subscriptions. Free trial cannot be redeemed with sale offers. Your subscription grants access to KIC content on both the KICApp and website. Auto-renewal is optional, and you can manage it in your Apple ID settings. Any unused free trial period will be forfeited upon subscription purchase. TERMS OF USE: https://app.kicwellness.com/legal

Screenshots

28 Program4 screens
KIC Wellness4 screens

Verdict

The call

The clearest difference is monetization model: KIC Wellness at free with in-app purchases against 28 Program's subscription. KIC Wellness also leads on ratings volume (667 vs 72). On price, rating, review sentiment and update cadence there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. 28 Program sells 5 in-app purchases, starting at $39.99 per month and KIC Wellness sells 7 in-app purchases, starting at $11.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.7 for 28 Program against 4.8 for KIC Wellness. That said, the two scores are not equally well evidenced: KIC Wellness has 667 ratings behind it against 72, so its average is the more settled of the two. Written reviews are what separate them: 59% of 28 Program's written reviews are positive against 61% of KIC Wellness's.

UpkeepUpdate frequency

28 Program ships an update fortnightly, KIC Wellness every 8 days. The most recent releases landed on October 13, 2026 and October 14, 2026 respectively.

Scorecard2 real differences · 8 level
28 Program versus KIC Wellness: the parameters behind the verdict, then further details
Parameter28 ProgramKIC Wellness
PriceFreeFree
Rating4.7 (72 ratings)4.8 (667 ratings) — better
Positive reviews58.8% of reviews60.7% of reviews — better
Number of ratings72667 — better
Update frequencyFortnightlyEvery 8 days — better
AdsNoNo
In-app purchasesYesYes
MonetizationSubscriptionFree with in-app purchases — better
DevicesiPhone, iPad, iPodiPhone, iPad, Apple Watch
Requires iOS15.1 — better16.4
Further details — not scored
Size26 MB109 MB
Age rating4+4+
DeveloperAustralian Life Tech Pty LtdKic App Pty Ltd

Customer experience

28 Program

All ratings72 ratings
Positive94.4%
Neutral1.4%
Negative4.2%
Written reviews160 reviews
Positive58.8%
Neutral4.4%
Negative36.9%

KIC Wellness

All ratings667 ratings
Positive95.1%
Neutral1.5%
Negative3.4%
Written reviews206 reviews
Positive60.7%
Neutral13.1%
Negative26.2%

User reviews

28 Program

From 72 App Store ratings

What we love

  • 🚀 Easy to use
  • 👍 Variety of workouts and recipes
  • 💪 Effective for weight loss and fitness
  • 🧘‍♀️ Includes meditation and mindfulness
  • 🍔 Delicious and healthy meals

Room to improve

  • 🐛 Buggy app with crashes and glitches
  • 💰 Expensive subscription fees
  • 🔍 Lack of transparency around auto-renewal
  • 🙅‍♀️ Poor customer service and refund policy
  • 🤯 Overwhelming number of options

KIC Wellness

From 667 App Store ratings

What we love

  • 💪 Effective workouts
  • 🍔 Delicious recipes
  • 🧘‍♀️ Helpful meditations
  • 🤗 Supportive and encouraging trainers
  • 🗓️ Convenient daily planner

Room to improve

  • 🔍 Difficult to navigate
  • 🔇 Lack of audio controls
  • 🔒 Privacy concerns with location tracking
  • 💰 Expensive subscription
  • 🐛 Glitches and bugs

Bugs and requests

28 Program

Reported bugs

4 issues
  • Workouts not loading properly
  • Shopping list not updating correctly
  • Inability to unmark completed workouts
  • Sync issues between app and website

Requested features

4 requests
  • More dietary options (e.g. vegetarian, pescatarian)
  • Better integration with fitness trackers
  • Improved navigation and search functionality
  • Ability to customize and save preferred workouts/meals

KIC Wellness

Reported bugs

5 issues
  • App crashes frequently
  • Audio issues during workouts
  • Syncing problems between devices
  • Workout videos not loading properly
  • Inaccurate run tracking

Requested features

8 requests
  • Offline workout downloads
  • Ability to adjust recipe servings
  • Integration with other fitness apps
  • More beginner-friendly content
  • Customizable workout programs
Show 3 more
  • Improved Chromecast/TV support
  • Better progress tracking
  • More equipment-based workouts

In-app purchases

5 purchases

28 Program

Subscriptions5
  • Monthly Membership$39.991 Month
  • All Access Subscription - Quarterly$99.003 Months
  • Quarterly Membership$102.993 Months
Show 2 more
  • All Access Subscription Annual$199.001 Year
  • Yearly Membership$199.001 Year
7 purchases

KIC Wellness

Subscriptions7
  • Refer a Friend Monthly Sub1 Month trial$11.991 Month
  • KIC Monthly Subscription7 Days trial$19.991 Month
  • KIC Monthly Subscription14 Days trial$19.991 Month
Show 4 more
  • KIC 3 Monthly Subscription7 Days trial$49.993 Months
  • Kic Quarterly Subscription$49.993 Months
  • KIC 12 Monthly Subscription7 Days trial$119.991 Year
  • Kic Annual Subscription1 Year trial$119.991 Year

Questions

Is 28 Program free?
28 Program is free to download, with in-app purchases available.
Is KIC Wellness free?
KIC Wellness is free to download, with in-app purchases available.
Which has better reviews, 28 Program or KIC Wellness?
KIC Wellness is rated higher. 28 Program averages 4.7 out of 5 from 72 ratings, while KIC Wellness averages 4.8 from 667 ratings.
Do 28 Program or KIC Wellness have ads?
Neither 28 Program nor KIC Wellness shows ads.
Which is updated more often, 28 Program or KIC Wellness?
28 Program ships an update fortnightly, and KIC Wellness every 8 days. Most recently, 28 Program was updated on October 13, 2026 and KIC Wellness on October 14, 2026.

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