Comparison

28 Program vs Michelle Bridges 12WBT

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

28 Program

This app offers daily 28-minute workouts and personalized meal plans with customizable options. It provides shopping lists, progress tracking, and access to professional support for fitness, nutrition, and motivation.

Highlights
  • Daily 28-minute workouts
  • Customizable meal plans
  • Weekly personalized shopping lists
  • Progress tracking
  • Integration with Apple Health
  • Access to professional support
Features
Read full description

Feel better, move more and build healthy habits with 28. 28 brings workouts, healthy recipes, personalised meal planning, mindfulness and expert support together in one easy-to-use app — helping you make healthy living work for you. Whether you’re just getting started, returning to exercise or ready for your next challenge, you’ll find plenty of ways to move, eat well and feel your best. MOVE YOUR WAY Choose from thousands of workouts across strength, HIIT, Pilates, yoga, low impact, circuits and more. Search and filter by workout type, trainer and duration, or explore curated collections to find something that suits your day. FOLLOW A PROGRAM Stay motivated with structured programs and challenges designed for different goals, fitness levels and life stages. From progressive fitness challenges to strength, Pilates, yoga and women’s health programs, there’s something to help you keep moving forward. PLAN YOUR WEEK Bring your workouts, meals, mindfulness and rest days together with your weekly planner, making it easier to stay organised and build a routine that works for you. EAT WELL Discover a huge library of healthy, delicious recipes and create a personalised meal plan to suit your needs. Find family favourites, high-protein meals, quick recipes, snacks and plenty more. DISCOVER SOMETHING NEW Explore hand-picked collections of workouts, recipes, programs and mindfulness content, save your favourites and discover recommendations for what to try next. SUPPORT FOR BODY & MIND Healthy living is about more than workouts. Explore meditations, mindset content and expert advice designed to support your overall wellbeing. YOUR HEALTH. YOUR ROUTINE. YOUR 28. However you choose to move, eat and look after yourself, 28 gives you the tools, variety and support to make healthy habits part of everyday life. You can find more information about using the 28 app and how we handle your personal information in our Terms & Conditions ( https://the28program.com/terms/) and Privacy Policy (https://the28program.com/privacy-policy/). Have you got a question? Drop us a line at hello@the28program.com

About

Michelle Bridges 12WBT

This program offers a comprehensive 12-week health and fitness transformation. It provides personalized nutrition plans, diverse workout options, and mindset guidance to help users achieve their weight loss and fitness goals. Access includes recipes, shopping lists, and tracking tools for accountability.

Highlights
  • Weekly nutrition plans
  • Tailored exercises and workouts
  • Mindset video lessons
  • 1300+ recipes
  • Shopping list integration
  • Progress tracking tools
  • Community support
Features
Read full description

Achieve your goals with Australia's most trusted health and fitness 12 Week Body Transformation Program. Easily plan and cook healthy meals, smash a workout or reset your mindset anywhere, anytime! SIGN UP TO ACCESS - Weekly nutrition plans designed by leading dieticians (customisable for you and your family!) - 100's of tailored exercises and express workouts (home + gym options) - Practical mindset video lessons - 1,300+ delicious and budget-friendly recipes - Shopping list integration - 12WBT’s ”My Tracker” to stay accountable - Calorie Lookup Index – and more! - Signup requires in-app purchase to enrol in a 12 weeks round. After successful payment, account is created to enjoy all services and features mentioned above. THE 12 WEEK PROGRAM - An easy to follow program tailored to your health, weight loss or fitness goals. You just need to turn up and do them! - Supports various fitness levels with 15 different programs, from Weight Loss to Post Baby, Running, Strength and Toning. - Enjoy dietitian and fitness expert access - Connect with other members through an exclusive group page - New and seasonal content released every Round Michelle Bridges is one of Australia’s most influential personal trainers, a best-selling fitness, nutrition and mindset author and a national commentator on health and wellness issues. Drawing on almost four decades of experience, she knows what works! Her mission is to make it as easy as possible for people to incorporate healthy change into their lifestyle and to be the best possible version of themselves. Join nearly half a million 12WBTers who’ve become healthier and fitter with ALL THE ESSENTIAL TOOLS to kick your goals! WHAT MEMBERS SAY: “If you look at a lifetime and look back, twelve weeks is so small. So, to only take twelve weeks to change your complete lifestyle... it's a fantastic feeling... It really has changed my life” - Josh Day “I love it. It just works and the support by both members and the 12WBT team make it all worth while.” - Donna Barnes “I’m totally stoked with the program! The meal plans are amazing, the workouts are easy to follow and fun. For the first time in 4 years I’m under 70kgs” - Ree Hutchings YOUR PLANNER - All the thinking’s been done so you’re always organised and ready to go with weekly Meal and Exercise Plans. Easily customise your program – from various dietary preferences, time saving plans and equipment-free exercises. YOUR TRAINER - Enjoy step-by-step workouts at home or in the gym. You choose! YOUR NUTRITIONIST - With recipes designed by leading Australian dietitians, learn how to cook nutritionally balanced AND delicious meals with your health goals in mind. YOUR TRACKER - Easily track your exercise, meals, calories, water, sleep and mindset to keep yourself accountable and to stay on top of your goals. YOUR MOTIVATOR - Michelle Bridges, Australia’s highly regarded health and fitness expert and former trainer on ‘The Biggest Loser’, with her team of leading dietitians and coaches, will be with you every step of the way! 12WBT will help keep you focused and excited about healthy eating and regularly exercising.

Screenshots

28 Program4 screens
Michelle Bridges 12WBT4 screens

Verdict

The call

The clearest difference is monetization model: Michelle Bridges 12WBT at free with in-app purchases against 28 Program's subscription. Michelle Bridges 12WBT also leads on update cadence (every 2 days vs every 2 weeks) and rating (5.0 vs 4.7). 28 Program's advantage is review sentiment (59% vs 33%) and ratings volume (72 vs 4). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. 28 Program sells 5 in-app purchases, starting at $39.99 per month and Michelle Bridges 12WBT sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Michelle Bridges 12WBT holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: 28 Program has 72 ratings behind it against 4, so its average is the more settled of the two. Written reviews complicate that: 59% of 28 Program's written reviews are positive against 33% of Michelle Bridges 12WBT's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

28 Program ships an update every 2 weeks, Michelle Bridges 12WBT every 2 days. The most recent releases landed on October 29, 2026 and October 27, 2026 respectively.

Scorecard5 real differences · 5 level
28 Program versus Michelle Bridges 12WBT: the parameters behind the verdict, then further details
Parameter28 ProgramMichelle Bridges 12WBT
PriceFreeFree
Rating4.7 (72 ratings)5.0 (4 ratings) — better
Positive reviews58.8% of reviews — better33.3% of reviews
Number of ratings72 — better4
Update frequencyEvery 2 weeksEvery 2 days — better
AdsNoNo
In-app purchasesYesYes
MonetizationSubscriptionFree with in-app purchases — better
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS16.415.6 — better
Further details — not scored
Size26 MB89 MB
Age rating4+17+
DeveloperAustralian Life Tech Pty Ltd12WBT Trading Pty Ltd

Customer experience

28 Program

All ratings72 ratings
Positive94.4%
Neutral1.4%
Negative4.2%
Written reviews160 reviews
Positive58.8%
Neutral4.4%
Negative36.9%

Michelle Bridges 12WBT

All ratings4 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews93 reviews
Positive33.3%
Neutral19.4%
Negative47.3%

User reviews

28 Program

From 72 App Store ratings

What we love

  • 🚀 Easy to use
  • 👍 Variety of workouts and recipes
  • 💪 Effective for weight loss and fitness
  • 🧘‍♀️ Includes meditation and mindfulness
  • 🍔 Delicious and healthy meals

Room to improve

  • 🐛 Buggy app with crashes and glitches
  • 💰 Expensive subscription fees
  • 🔍 Lack of transparency around auto-renewal
  • 🙅‍♀️ Poor customer service and refund policy
  • 🤯 Overwhelming number of options

Michelle Bridges 12WBT

From 4 App Store ratings

What we love

  • 👍 Easy to use interface and navigation
  • 🎯 Comprehensive meal planning and recipes
  • 💪 Effective workout programs with variety
  • 📱 Convenient all-in-one fitness solution
  • 🛒 Integrated shopping list functionality

Room to improve

  • 🐛 Frequent app crashes and freezes
  • ⚠️ Poor video playback quality
  • 🔄 Inconsistent app refresh and syncing
  • 😤 Clunky and unintuitive navigation
  • ⏱️ Slow app loading times

Bugs and requests

28 Program

Reported bugs

4 issues
  • Workouts not loading properly
  • Shopping list not updating correctly
  • Inability to unmark completed workouts
  • Sync issues between app and website

Requested features

4 requests
  • More dietary options (e.g. vegetarian, pescatarian)
  • Better integration with fitness trackers
  • Improved navigation and search functionality
  • Ability to customize and save preferred workouts/meals

Michelle Bridges 12WBT

Reported bugs

22 issues
  • App won't open without WiFi connection
  • Workout videos freeze within first second
  • Sunday workouts fail to download
  • Meals from previous week display incorrectly
  • App logs out unexpectedly despite 'remember me' setting
Show 17 more
  • White screen appears on some videos
  • Voice-over misses words in workout instructions
  • No audible cue when exercise finishes
  • Updated meal plans don't reflect in planner
  • Vegetarian menu not displaying correctly
  • Shopping list fails to load completely
  • Snacks not adding to daily calorie totals
  • Fitness data not saving from pre-workout
  • Before photos disappearing after days
  • Time function doesn't work for workout logging
  • Second workout calories not adding to total
  • App kicks off when switching to other apps
  • Measurements only partially saved
  • MyFitnessPal integration unreliable
  • App incompatible with Apple Watch
  • Distance tracking limited to one decimal place
  • Recent snacks not saving in tracker

Requested features

20 requests
  • Apple Watch and Fitbit integration
  • Garmin fitness tracker compatibility
  • MyFitnessPal two-way syncing
  • Apple Health integration
  • Weight tracking functionality in app
Show 15 more
  • Barcode scanner for food tracking
  • Custom food database with calorie lookup
  • Save favorite workouts and meal plans
  • Organize favorites into folders
  • Track weights and reps for exercises
  • Music player integration during workouts
  • Downloadable offline workouts
  • Screen rotation support for videos
  • How-to exercise videos
  • iPad app functionality
  • Woolworths app integration
  • Improved search functionality
  • Customize app appearance and preferences
  • Meal plan customization options
  • Split shopping list by shopping days

In-app purchases

5 purchases

28 Program

Subscriptions5
  • Monthly Membership$39.991 Month
  • All Access Subscription - Quarterly$99.003 Months
  • Quarterly Membership$102.993 Months
Show 2 more
  • All Access Subscription Annual$199.001 Year
  • Yearly Membership$199.001 Year
1 purchases

Michelle Bridges 12WBT

One-time1
  • 12WBT Single Round$149.99

Questions

Is 28 Program free?
28 Program is free to download, with in-app purchases available.
Is Michelle Bridges 12WBT free?
Michelle Bridges 12WBT is free to download, with in-app purchases available.
Which has better reviews, 28 Program or Michelle Bridges 12WBT?
Michelle Bridges 12WBT is rated higher. 28 Program averages 4.7 out of 5 from 72 ratings, while Michelle Bridges 12WBT averages 5.0 from 4 ratings.
Do 28 Program or Michelle Bridges 12WBT have ads?
Neither 28 Program nor Michelle Bridges 12WBT shows ads.
Which is updated more often, 28 Program or Michelle Bridges 12WBT?
28 Program ships an update every 2 weeks, and Michelle Bridges 12WBT every 2 days. Most recently, 28 Program was updated on October 29, 2026 and Michelle Bridges 12WBT on October 27, 2026.

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