Nellie Mae vs One Loved Babe
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Nellie Mae
Shop the latest fashion trends from a women's clothing boutique. Browse new arrivals, promotions, and easily order items. Get notified when waitlisted products are back in stock.
- Browse new arrivals and promotions
- Easy ordering and checkout
- Waitlist items
- Back-in-stock notifications
- Order fulfillment and shipping notifications
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Nellie Mae Boutique is a women’s online clothing boutique offering trendy and affordable fashion for women of all ages. Shop new arrivals weekly including dresses, tops, denim, bottoms, shoes, jewelry, accessories, and boutique brands you love. Whether you’re searching for casual everyday outfits, vacation-ready styles, game day looks, or special occasion pieces, you’ll find fashion designed to help you feel confident and comfortable. Founded in Alabama in 2011, Nellie Mae Boutique is a women-owned business dedicated to bringing customers the latest fashion trends with exceptional customer service. Our collections are carefully curated to provide stylish, wearable pieces that fit real life. Join thousands of women who shop with Nellie Mae through our website, mobile app, Facebook community, and live shopping events. Enjoy fast shipping, exclusive app offers, live sales, giveaways, and first access to new arrivals. From boutique clothing and trendy tops to dresses, shoes, accessories, and seasonal collections, Nellie Mae Boutique is your destination for affordable women’s fashion online.
One Loved Babe
Discover and shop the latest fashion trends from a curated online clothing boutique. Get early access to new arrivals, restocks, and exclusive app-only discounts. Find modern, trendy, and effortless pieces in sizes XS-6XL.
- Early access to new arrivals
- Notifications for restocks
- App-exclusive announcements
- Exclusive app discounts
- Mobile shopping convenience
- Wide size range (XS-6XL)
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Shop the latest from One Loved Babe! BE THE FIRST TO KNOW Get a notification sent straight to your phone for new arrivals + restocks of our best sellers. New arrivals launch early on the app before they hit our website! SHOP ON THE GO Conveniently access all of our merchandise from your mobile device. APP EXCLUSIVE ANNOUNCEMENTS + DISCOUNTS Customers who download our app will be the first to know about announcements + exclusive sales. One Loved Babe is an online clothing shop inspired + created to make you feel and dress your best. Each item is hand-selected from our owner, Melanie DeVore, and is an extension of her own personal style! One Loved Babe offers modern, fresh, trendy, and effortless fashion and lifestyle pieces. Now carrying sizes XS-6XL in select styles.
Screenshots
Verdict
The clearest difference is ads: Nellie Mae at none against One Loved Babe's shown. Nellie Mae also leads on ratings volume (6.9K vs 59) and monetization model (free vs ad-supported). On price, rating, review sentiment and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 5.0 for Nellie Mae against 4.9 for One Loved Babe. That said, the two scores are not equally well evidenced: Nellie Mae has 6.9K ratings behind it against 59, so its average is the more settled of the two. Written reviews are what separate them: 93% of Nellie Mae's written reviews are positive against 92% of One Loved Babe's.
Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on November 2, 2026 and November 3, 2026 respectively.
| Parameter | Nellie Mae | One Loved Babe |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (6.9K ratings) — better | 4.9 (59 ratings) |
| Positive reviews | 92.8% of reviews — better | 91.7% of reviews |
| Number of ratings | 6.9K — better | 59 |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.1 | 15.1 |
| Further details — not scored | ||
| Size | 68 MB | 60 MB |
| Age rating | 9+ | 9+ |
| Developer | Nellie Mae | One Loved Babe LLC |
Customer experience
Nellie Mae
One Loved Babe
Bugs and requests
Nellie Mae
Reported bugs
2 issues- App crashes and freezes
- Compatibility issues with older devices
Requested features
3 requests- Add ability to remove items from cart
- Improve search and filtering options
- Implement 'favorite' or 'like' feature
One Loved Babe
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Nellie Mae
No in-app purchases
One Loved Babe
No in-app purchases
Questions
Is Nellie Mae free?
Is One Loved Babe free?
Which has better reviews, Nellie Mae or One Loved Babe?
Do Nellie Mae or One Loved Babe have ads?
Which is updated more often, Nellie Mae or One Loved Babe?
Other comparisons
