Nellie Mae vs Heathered Boho
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Nellie Mae
Shop the latest fashion trends from a women's clothing boutique. Browse new arrivals, promotions, and easily order items. Get notified when waitlisted products are back in stock.
- Browse new arrivals and promotions
- Easy ordering and checkout
- Waitlist items
- Back-in-stock notifications
- Order fulfillment and shipping notifications
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Nellie Mae Boutique is a women’s online clothing boutique offering trendy and affordable fashion for women of all ages. Shop new arrivals weekly including dresses, tops, denim, bottoms, shoes, jewelry, accessories, and boutique brands you love. Whether you’re searching for casual everyday outfits, vacation-ready styles, game day looks, or special occasion pieces, you’ll find fashion designed to help you feel confident and comfortable. Founded in Alabama in 2011, Nellie Mae Boutique is a women-owned business dedicated to bringing customers the latest fashion trends with exceptional customer service. Our collections are carefully curated to provide stylish, wearable pieces that fit real life. Join thousands of women who shop with Nellie Mae through our website, mobile app, Facebook community, and live shopping events. Enjoy fast shipping, exclusive app offers, live sales, giveaways, and first access to new arrivals. From boutique clothing and trendy tops to dresses, shoes, accessories, and seasonal collections, Nellie Mae Boutique is your destination for affordable women’s fashion online.
Heathered Boho
Discover trendy fashion designed for all body types and embrace your confidence. Browse new arrivals, enjoy live try-ons with fashion experts, and get exclusive access to offers and early launches. Shop securely and quickly with a streamlined checkout process.
- Easy browsing of new arrivals
- Live try-ons with fashion experts
- Exclusive offers and early access
- App-user-only launches
- Secure and fast checkout
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The Heathered Boho where you have the freedom to be confident in YOURSELF in any size, while rocking the cutest styles!
Screenshots
Verdict
The clearest difference is monetization model: Nellie Mae at free against Heathered Boho's free with in-app purchases. Nellie Mae also leads on ratings volume (6.9K vs 2K). On price, rating, review sentiment and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 5.0 for Nellie Mae against 4.9 for Heathered Boho. Both are backed by a comparable volume of ratings — 6.9K and 2K respectively. Written reviews are what separate them: 93% of Nellie Mae's written reviews are positive against 95% of Heathered Boho's.
Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on October 21, 2026 and October 27, 2026 respectively.
| Parameter | Nellie Mae | Heathered Boho |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (6.9K ratings) — better | 4.9 (2K ratings) |
| Positive reviews | 92.8% of reviews | 94.9% of reviews — better |
| Number of ratings | 6.9K — better | 2K |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.1 | 15.1 |
| Further details — not scored | ||
| Size | 68 MB | 68 MB |
| Age rating | 9+ | 9+ |
| Developer | Nellie Mae | The Heathered Boho |
Customer experience
Nellie Mae
Heathered Boho
User reviews
Nellie Mae
From 6.9K App Store ratingsWhat we love
- 👍 Excellent customer service
- 🚀 Fast shipping
- 💕 Cute and affordable clothes
- 📽️ Helpful fit videos
- 🛒 Easy to use app
Room to improve
- 🔁 Strict return policy
- 🛒 Issues with cart/checkout
- 🐛 App bugs and maintenance issues
Heathered Boho
From 2K App Store ratingsWhat we love
- 👍 Excellent customer service
- 🚀 Easy to use app
- 💕 Positive and uplifting community
- 🌟 High-quality and unique products
- 🎉 Fun and engaging live shopping experience
Room to improve
- 🐛 Occasional app glitches or connectivity issues
- ⏱️ Slow shipping in some cases
- 💰 Slightly higher prices compared to other boutiques
Bugs and requests
Nellie Mae
Reported bugs
2 issues- App crashes and freezes
- Compatibility issues with older devices
Requested features
3 requests- Add ability to remove items from cart
- Improve search and filtering options
- Implement 'favorite' or 'like' feature
Heathered Boho
Reported bugs
2 issues- App crashes or freezes during live streams
- Inconsistent product availability or inventory updates
Requested features
2 requests- Detailed size and fit information for each product
- Ability to filter products by size, style, or category
In-app purchases
Nellie Mae
No in-app purchases
Heathered Boho
No in-app purchases
Questions
Is Nellie Mae free?
Is Heathered Boho free?
Which has better reviews, Nellie Mae or Heathered Boho?
Do Nellie Mae or Heathered Boho have ads?
Which is updated more often, Nellie Mae or Heathered Boho?
Other comparisons
