MOVES by Madeline vs Pivot
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MOVES by Madeline
This women's fitness app offers science-backed workouts for every life stage, from home to the gym. It provides expert-led programs, customizable plans, and progress tracking to help users achieve their fitness goals with confidence.
- Programs for every goal
- Expert guidance from specialists
- Weekly fresh workouts
- Customizable workout calendar
- Demonstration videos & cues
- Exercise modifications
- Progress tracking
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Expertly Designed Workouts for Every Phase of Life Moves App is a women’s fitness app that offers dynamic, science-backed workouts designed for every stage of life. Whether you’re training at home, in the gym, or on the go, Moves provides effective, expert-led programs that take the guesswork out of your workouts. With customizable plans, progress tracking, and a supportive community, Moves makes it easy to show up, work hard, and see real results. - Programs for Every Goal: From strength-building to endurance training, core rebuilding to pregnancy/postpartum fitness, Moves offers 8 unique programs designed to fit your personal goals and lifestyle. - Expert Guidance: Created by a team of specialists, including licensed doctors of physical therapy and women's health experts, all programs are based on the latest research to bring you results you can see and feel. - Weekly Workouts: Experience 5 fresh workouts every week alongside a supportive community of tens of thousands of women. Confidence in the Gym: Whether you’re at home or in a gym, Moves gives you the tools to feel confident lifting weights and achieving your training goals. Key Features: - Customizable Workout Calendar: Easily schedule and follow your workouts with a personalized plan. - 30/60 Minute Options: Choose between workout durations to fit your schedule. - Demonstration Videos & Cues: Get clear guidance on each exercise with videos, step-by-step cues, and target muscle group diagrams to ensure you're performing movements correctly and effectively. - Exercise Modifications: Access alternate exercises tailored to your equipment, fitness level, or life phase (including pregnancy), all programmed by a licensed physical therapist. - Progress Tracking: Log weights, track workout history, and watch your progress over time. Subscription Details Moves offers monthly and yearly subscription options, giving subscribers access to all programs, features, and updates. Subscriptions are easily managed through your account settings. Download the app and start your fitness journey today with our free 7-day trial! Need help? Please reach out to us at support@movesapp.com. Terms of Service/EULA: https://www.movesapp.com/terms-of-service
Pivot
This platform helps fitness and nutrition coaches manage clients, track progress, and communicate effectively. It offers AI-powered analysis for check-ins, metric and habit tracking, and progress photo logging. Clients can also engage with an AI assistant and message their coach directly.
- AI-powered client check-ins
- Metric and habit tracking
- Progress photo logging
- AI coaching brainstorm and reports
- Direct coach-client messaging
- Apple Health integration
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Pivot helps fitness and nutrition coaches do their best work - without the chaos of spreadsheets, scattered messages, and memory-based tracking. For coaches. Manage your entire client roster in one place. Send structured check-ins, review responses with AI-powered analysis, and track every client's progress over time. Pivot's AI studies each client's history, goals, and recent answers to suggest personalized follow-up questions - you review and approve before clients ever see them. Your judgment stays in the loop. Build target phases, track body metrics, log progress photos, and use the AI brainstorm and report tools to see what's actually working. Message clients directly, and let check-in conversations stay organized by context. For clients. Complete check-ins on your schedule, log daily metrics and habits, and track your progress with photos and charts. Chat with an AI coaching assistant across topics like nutrition, goal-setting, sleep, and motivation. Message your coach directly from the app. Key features. • Dynamic AI check-ins - personalized questions generated from client history, reviewed by coaches before sending • Metric tracking - daily and progress metrics, pinned charts, and target overlays • Habit tracking - streaks, reminders, AI-recommended habits, and a visual routine heatmap • Progress photos - pose-tagged gallery with before/after comparison • AI tools - client reports, coaching brainstorm, pattern analysis, and AI chat • Apple Health integration - auto-import weight, steps, sleep, and more (read-only • Messaging - direct coach-client communication tied to check-in context • Works on iPhone, iPad, and the web Access requires an account. Pivot is an invite-only platform - coaches add clients to their practice. Visit pivotcoaching.app to learn more.
Screenshots
Verdict
The clearest difference is in-app purchases: Pivot at none against MOVES by Madeline's 1. MOVES by Madeline's advantage is ratings volume (4.1K vs 6) and chart position (#177 vs unranked). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. MOVES by Madeline sells 1 in-app purchase, starting at $19.99 per month. Pivot asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 4.9 for MOVES by Madeline against 5.0 for Pivot. That said, the two scores are not equally well evidenced: MOVES by Madeline has 4.1K ratings behind it against 6, so its average is the more settled of the two.
MOVES by Madeline ships an update fortnightly, Pivot every 9 days. The most recent releases landed on November 5, 2026 and October 31, 2026 respectively.
| Parameter | MOVES by Madeline | Pivot |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (4.1K ratings) | 5.0 (6 ratings) — better |
| Positive reviews | 96.2% of reviews | — |
| Number of ratings | 4.1K — better | 6 |
| Update frequency | Fortnightly | Every 9 days — better |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Subscription | Free — better |
| Best chart rank | #177 — better | — |
| Devices | iPhone | iPhone, iPod — better |
| Requires iOS | 16.0 | 15.0 — better |
| Further details — not scored | ||
| Size | 109 MB | 22 MB |
| Age rating | 12+ | 4+ |
| Developer | Madeline Moves, Inc. | The A Team Coaching, LLC |
Customer experience
MOVES by Madeline
Pivot
Bugs and requests
MOVES by Madeline
Reported bugs
2 issues- Workouts not saving to history
- Difficulty canceling subscription
Requested features
2 requests- Option to hide weight history from social sharing
- More guidance on proper form for beginners
Pivot
Not enough reviews yet to summarise bugs or requests.
In-app purchases
MOVES by Madeline
- Workout Subscription - Monthly7 Days trial$19.991 Month
Pivot
No in-app purchases
Questions
Is MOVES by Madeline free?
Is Pivot free?
Which has better reviews, MOVES by Madeline or Pivot?
Do MOVES by Madeline or Pivot have ads?
Which is updated more often, MOVES by Madeline or Pivot?
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