Gratitude vs Self
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Gratitude
This self-care app offers tools for mental well-being, including a private journal, positive affirmations, and vision boards. It provides daily motivation and prompts to foster self-love and a positive mindset.
- Private gratitude journal with voice recording
- Hundreds of positive affirmations
- Customizable vision boards
- Daily motivation and quotes
- Journal prompts and reminders
- Mindful minutes tracking
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The Gratitude app is a carefully-designed self-care tool to help you focus on your mental health. With a gratitude journal, affirmations, vision board, and daily motivation content, Gratitude provides you with all the tools and reminders you need to gain motivation and develop a healthy self-love routine in your life. To live a happy and fulfilling life, it is important for us to have good mental health and a strong sense of self-love. And, as the app is completely private, you can always be assured that your precious journal entries, affirmations, and vision board are for your eyes only. Here are the tools that you will find in the Gratitude app: 1. GRATITUDE JOURNAL A gratitude journal or diary opens up your eyes to reflect on all the little blessings in your life. In daily life, we can lose sight of what we are fortunate to have and by keeping a journal you can slowly and steadily shift your perspective to focus on what is good in your life. The Gratitude app will send you reminders with prompts to help you build the habit of journaling. You can also add photos to your journal entries and can record journals in your voice, build a gratitude journal streak, and access hundreds of journal prompts. 2. POSITIVE AFFIRMATIONS If you’ve heard about manifestation or the law of attraction, you’ve probably heard about affirmations. Positive daily affirmations change our self-talk to focus on more loving and kind thoughts towards ourselves. They give us the motivation we need to keep moving forward and believe in ourselves. The Gratitude app has hundreds of affirmations that you can listen to or read, as per your need. You can also write your own affirmations, add music, and record your voice to them. Positive affirmations are a dearly loved tool and with this affirmations app, it is very easy for you to practice them. 3. CREATE VISION BOARDS Another super popular manifestation tool is a vision board, also called a dream board. The vision board serves as a collage of your dreams and goals in the form of photos, quotes, and affirmations. In the Gratitude app, we’ll help you make a great vision board using sections, goal ideas, and create a video of all your goals together with music. You can also make multiple vision boards! 4. DAILY ZEN We understand the need for motivation and inspiration as you build a healthy routine with these self-help tools, which is why Daily Zen is an important part of the app. Here, you will find gratitude quotes, motivation quotes, thought switch ideas, thank you cards, affirmations, blog articles, and real-life stories of people who changed their mindset with gratitude. 5. MINDFUL MINUTES We define the Mindful minutes as the time that you spend in the Gratitude app. You can view the mindful minutes under 'All Health Data' section in the Health app provided by Apple. Currently, the app does not read any data from the health app. We don't write any data in the health app without your consent. You can turn on the mindful minutes from the profile & settings in the Gratitude app. Privacy Policy: https://www.notion.so/Gratitude-App-Privacy-Policy-40195d1e9f51499c82dc8f7d06ab2a1c Terms of Use: https://medium.com/@priteshsankhe/terms-and-conditions-c7a676f5d884
Self
Access your self-care courses and community sanctuary on the go. This app brings your learning and practices directly to your mobile device, making self-care accessible anywhere.
- Access self-care courses
- Connect to The Self-Care Sanctuary
- Mobile learning
- On-the-go practices
- Personalized self-care tools
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Introducing Self-Caring, a new app from The Self-Care Institute. Now you can access your courses and The Self-Care Sanctuary right from your phone. Keep self-care in the palm of your hands and take your learning and practices with you wherever you go. END USER LICENSE AGREEMENT https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is in-app purchases: Self at none against Gratitude's 17. Self also leads on review sentiment (100% vs 86%). Gratitude's advantage is ratings volume (45K vs 7) and update cadence (every 8 days vs every 3 weeks). On price, rating, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Gratitude sells 15 in-app purchases, starting at $3.99 per month. Self asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 4.9 for Gratitude against 5.0 for Self. That said, the two scores are not equally well evidenced: Gratitude has 45K ratings behind it against 7, so its average is the more settled of the two. Written reviews are what separate them: 86% of Gratitude's written reviews are positive against 100% of Self's.
Gratitude ships an update every 8 days, Self every 3 weeks. The most recent releases landed on November 3, 2026 and October 24, 2026 respectively.
| Parameter | Gratitude | Self |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (45K ratings) | 5.0 (7 ratings) — better |
| Positive reviews | 85.9% of reviews | 100.0% of reviews — better |
| Number of ratings | 45K — better | 7 |
| Update frequency | Every 8 days — better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPad, Apple Watch — better | iPhone, iPad |
| Requires iOS | 17.0 | 16.6 — better |
| Further details — not scored | ||
| Size | 100 MB | 49 MB |
| Age rating | 4+ | 4+ |
| Developer | Hapjoy Technologies Private Limited | The Self-Care Institute |
Customer experience
Gratitude
Self
Bugs and requests
Gratitude
Reported bugs
3 issues- Affirmation playback issues
- Inconsistent font changes after updates
- Difficulty canceling subscriptions
Requested features
5 requests- Allow editing of past journal entries
- Expand vision board capabilities
- Add option to change journal background color
- Improve affirmation playback and customization
- Integrate with more cloud storage options
Self
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Gratitude
- Monthly pro plan$3.991 Month
- Monthly pro plan2 variants$4.991 Month
- Monthly pro: Free trial1 Month trial$4.991 Month
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- Gratitude Pro$5.991 Month
- Gratitude Pro$6.991 Month
- Quarterly Pro1 Month trial$9.993 Months
- Quarterly pro plan$9.993 Months
- Annual pro plan$19.991 Year
- Annual pro plan2 variants$29.991 Year
- Annual Pro1 Month trial$29.991 Year
- Gratitude Pro7 Days trial$34.991 Year
- Gratitude Pro1 Month trial$39.991 Year
- Gratitude Pro$39.991 Year
- Gratitude Pro7 Days trial$39.991 Year
- Gift Yearly Pro Subscription$14.99
Self
No in-app purchases









