RED CRM vs Northwest MLS
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
RED CRM
Streamline lead management and client follow-up for real estate professionals. Automate workflows, receive important notifications, and manage contacts efficiently from your mobile device.
- Automated lead workflows
- Mobile-first productivity
- Push notifications for lead activity
- Contact and customer management
- Enterprise-level features
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• Respond faster, capture essential information, and turn more leads into customers! • The best real estate CRM tool is the one you don't even have to think about. From the time you receive a prospective lead RED CRM automatically takes you through an easy-to-use Workflow that allows you accept your lead, update your lead, set it up for a Marketing campaign - and set it up for follow-up - all within a few taps on your mobile device. • RED CRM empowers you to run your business from your mobile device, allowing you to do everything you would ordinarily do - from receiving push notifications on important Lead activity and To Dos in order to work your leads, to updating your contacts, to servicing your customers - right from your mobile device! • Whether you're in the office, at the airport, or checking in from a coffee shop, RED CRM is your key to productivity. • Our platform is used by real estate agents, brokers, administrators and is a featured tool utilized at the Enterprise-Level by some of the very top franchises in the industry! • With the power of RED CRM, you can now connect to your customers and follow-up with your customers in a whole new way, all from your mobile device. • Now with iPhone X display support! • NOTE: a Real Estate Digital (RED) account is required to use this application.
Northwest MLS
Access thousands of residential real estate listings with detailed property information. Connect with brokers, buyers, and sellers to share listings and gather feedback. Gain real-time market insights and integrate with industry tools.
- Thousands of real estate listings
- Full listing details
- Property history
- Broker-only information
- Connect with brokers, buyers, sellers
- Real-time property insights
- Industry tool integration
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*Northwest MLS is the most advanced mobile app for residential real estate in Washington state and beyond.* FEATURES: -Access thousands of real estate listings with the touch of a few buttons -See full listing details including property history and broker-only info -Brokers and buyers or sellers can connect to share listings and get feedback -Get real-time property and market insights -Integrates with major real estate industry tools Download the app now!
Screenshots
Verdict
The clearest difference is ratings volume: Northwest MLS at 346 against RED CRM's 5. Northwest MLS also leads on update cadence (every 3 weeks vs every 2 months). RED CRM's advantage is rating (5.0 vs 4.8) and iOS requirement (9.0 vs 17.0). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
RED CRM holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: Northwest MLS has 346 ratings behind it against 5, so its average is the more settled of the two.
RED CRM ships an update every 2 months, Northwest MLS every 3 weeks. Both last shipped on November 12, 2026.
| Parameter | RED CRM | Northwest MLS |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (5 ratings) — better | 4.8 (346 ratings) |
| Positive reviews | — | 20.0% of reviews |
| Number of ratings | 5 | 346 — better |
| Update frequency | Every 2 months | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 9.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 4 MB | 164 MB |
| Age rating | 4+ | 4+ |
| Developer | Real Estate Digital | Northwest Multiple Listing Service |
Customer experience
RED CRM
Northwest MLS
In-app purchases
RED CRM
No in-app purchases
Northwest MLS
No in-app purchases
Questions
Is RED CRM free?
Is Northwest MLS free?
Which has better reviews, RED CRM or Northwest MLS?
Do RED CRM or Northwest MLS have ads?
Which is updated more often, RED CRM or Northwest MLS?
Other comparisons
