If Then vs SHIFT
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
If Then
This app helps you achieve your goals by creating 'If Then' plans. It's designed to assist in forming new habits, sticking to resolutions, and managing recurring difficult situations.
- Create 'If Then' plans
- Build new habits
- Stick to resolutions
- Manage difficult situations
- Goal accomplishment tool
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Prepare Yourself: Know what you plan to do "If" X happens... The "If Then" process is used to help accomplish your goals: - Create a new habit - Stick to a New Year's Resolution - How to respond to difficult recurring situations
SHIFT
This app offers guided EFT tapping sessions and affirmations to help manage stress, anxiety, and overwhelm. It provides visual and audio guidance for tapping points, with quick reset options and progress tracking.
- Guided EFT tapping sessions
- Quick reset options
- Visual and audio guidance
- Sessions for stress, sleep, focus
- Progress tracking
- Home screen widget
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Less stress. More you. SHIFT makes EFT tapping simple and accessible for moments of stress, anxiety, racing thoughts, tension, or everyday overwhelm. Choose how you’re feeling, find a session that fits the moment, and follow calming audio with clear visual guidance through each tapping point. No tapping experience required. FEEL BETTER RIGHT FROM YOUR HOME SCREEN Add the SHIFT widget for quick access whenever you need a reset. Choose a full guided session or try a Quick Shift—a short, one-round tapping experience for moments when you only have a few minutes. WHY SHIFT • Guided EFT tapping and affirmations • Quick Shifts for fast resets • Sessions for stress, sleep, confidence, focus, and motivation • Clear visual guidance for every tapping point • Multiple guided voices and optional background music • Filters to help you quickly find the right session • Favorites, practice history, and progress tracking • Beginner-friendly tapping-point guidance HOW IT WORKS 1. Choose what you’re feeling or want to shift. 2. Pick a session that fits your time and focus. 3. Follow the guided audio, words, and tapping-point visuals. Whether you’re starting your day, preparing for a difficult moment, rebuilding confidence, or winding down for sleep, SHIFT gives you a practical reset you can use whenever you need it. SHIFT is designed for everyday wellness and self-guided emotional resets. It is not medical care, therapy, or emergency support.
Screenshots
Verdict
The clearest difference is rating: SHIFT at 5.0 against If Then's 4.7. SHIFT also leads on ratings volume (12 vs 3). If Then's advantage is iOS requirement (8.0 vs 15.0). On price, review sentiment, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
SHIFT holds the better App Store score, 5.0 against 4.7. Both are backed by a comparable volume of ratings — 3 and 12 respectively. Written reviews split almost evenly too, at 100% and 100% positive.
| Parameter | If Then | SHIFT |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (3 ratings) | 5.0 (12 ratings) — better |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| Number of ratings | 3 | 12 — better |
| Update frequency | — | Every 10 days |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 8.0 — better | 15.0 |
| Further details — not scored | ||
| Size | 14 MB | 244 MB |
| Age rating | 4+ | 4+ |
| Developer | Winimation, Inc. | Zaylin Tsakiris |
Customer experience
If Then
SHIFT
In-app purchases
If Then
No in-app purchases
SHIFT
No in-app purchases









