Client Diary vs Equivo
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Client Diary
Manage clients, appointments, and marketing with this app. It offers features like SMS marketing, client notes, online booking, and staff access control. Keep your business organized and clients satisfied from anywhere.
- Client notes and history management
- SMS marketing and responses
- Online booking management
- Automated gift voucher management
- Staff access control
- Customer credit system
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With Client Diary you can: • Keep clients happy by being able to respond quickly • Manage SMS marketing and responses • Manage Client Notes and Histories at a glance • Look after your business and clients from anywhere • Market with true 2 way SMS messaging • Fully Automated Gift Voucher management handled for you • Manage your online bookings from your device • Appointments on the go. Make them and edit them easily. • Choose if you want your staff to have access on their devices • Control staff access levels so they can only see what you want • Adjust pricing for services and products quickly and easily • Fully integrated customer credit system • And more
Equivo
Manage all aspects of horse care, health, and breeding in one secure digital platform. Track farrier visits, vaccinations, feeding schedules, and breeding records. Syncs across devices for easy access to your horse's complete digital passport.
- Digital horse profiles
- Health and care tracking
- Breeding and feeding logs
- Document and notes storage
- Movement and biosecurity management
- Cross-device synchronization
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Manage your horse’s care, health, feeding, breeding, rides and competition records in one secure place. From everyday care to important milestones, Equivo gives you a clear digital passport for every horse. Whether you own one horse or manage a busy stable, spend less time searching through spreadsheets, folders and messages, and more time with your horses. HORSE PROFILES AND RECORDS Create individual horse profiles with documents, photos and notes. Build a history you can refer to whenever you need it. HEALTH AND EVERYDAY CARE Keep track of vet visits, farrier care, worming and feeding records, with the details together in your horse’s profile. GPS RIDE TRACKING Record rides with live GPS tracking. Track distance, speed, pace and elevation gain and loss, then review gait breakdowns and splits after each ride. COMPETITION HISTORY Log competition results and keep a record of your horse’s achievements alongside their care and training history. BREEDING RECORDS Record breeding activity and keep related notes and documents organised in one place. MOVEMENTS AND BIOSECURITY Manage horse movements and prepare biosecurity health declarations. Save addresses, Property Identification Codes (PICs) and crossing details so they are ready to reuse. OWNERSHIP TRANSFERS Help your horse’s history stay with them when they change owners. Transfer a horse using a quick QR handoff and choose which records to share with the new owner. RECORDS WITH YOU Access your records on mobile and sync across devices when you are online, keeping the information you rely on close at hand. From daily care to the next ride, competition or change of home, Equivo helps you keep every horse’s story connected. SUBSCRIPTIONS Equivo requires an auto renewing subscription. All features described above are included with a subscription, with plan tiers based on the number of horses you manage. New subscribers receive a 14 day free trial. After the trial, your selected monthly or yearly subscription automatically renews at the selected plan’s price unless cancelled at least 24 hours before the trial ends. Payment is charged to your Apple Account. Subscriptions renew automatically unless cancelled at least 24 hours before the end of the current subscription period. You can manage or cancel your subscription at any time in your App Store account settings.
Screenshots
Verdict
The clearest difference is review sentiment: Equivo at 100% against Client Diary's 63%. Equivo also leads on update cadence (every 2 weeks vs every 2 months). Client Diary's advantage is in-app purchases (none vs 8) and iOS requirement (11.0 vs 15.0). On price, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Equivo sells 8 in-app purchases, starting at $3.95 per month. Client Diary asks for nothing beyond the download.
Client Diary ships an update every 2 months, Equivo every 2 weeks. The most recent releases landed on November 2, 2026 and November 5, 2026 respectively.
| Parameter | Client Diary | Equivo |
|---|---|---|
| Price | Free | Free |
| Positive reviews | 62.5% of reviews | 100.0% of reviews — better |
| Update frequency | Every 2 months | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Ad-supported — better | Subscription |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 11.0 — better | 15.0 |
| Further details — not scored | ||
| Size | 37 MB | 178 MB |
| Age rating | 4+ | 4+ |
| Developer | TOEE Pacific PTY LTD | Equivo PTY LTD |
Customer experience
Client Diary
Equivo
In-app purchases
Client Diary
No in-app purchases
Equivo
- Equivo Up to 3 Horses (Monthly)14 Days trial$3.951 Month
- Equivo 4-10 Horses (Monthly)14 Days trial$5.951 Month
- Equivo 11-25 Horses (Monthly)14 Days trial$9.951 Month
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- Equivo 26+ Horses (Monthly)14 Days trial$12.951 Month
- Equivo Up to 3 Horses (Annual)14 Days trial$39.001 Year
- Equivo 4-10 Horses (Annual)14 Days trial$59.001 Year
- Equivo 11-25 Horses (Annual)14 Days trial$99.991 Year
- Equivo 26+ Horses (Annual)14 Days trial$119.001 Year









