Comparison

BlackRock Institutional vs Willow Wealth

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

BlackRock Institutional

Access market insights, investor education, and community content from financial experts. Monitor investment portfolios on the go with in-depth analyses and interactive charts. Designed for institutional and qualified investors.

Highlights
  • Market insights from BlackRock experts
  • Investor education content
  • Community access
  • Portfolio monitoring
  • In-depth analysis and charts
  • Tactical market views
Features
Read full description

BlackRock Institutional offers financial insights, investor education and community. Our clients can also access and monitor their investment portfolios on the go. Key Features: - Access trusted insights, community and education content in multimedia formats from BlackRock experts, including strategists from the BlackRock Investment Institute, portfolio managers, public policy experts and more. - Go beyond the daily chatter with perspectives supported by in-depth analyses, interactive charts and stats. - Identify key themes impacting the markets today, or dive into specific asset classes to discover stories relevant to your interests. - Explore our tactical market views and strategic allocation perspectives, to help enable better-informed investing decisions. - Dive deeper into areas of interest by accessing extended publications on topics such as geopolitical risk, portfolio design and our quarterly investment outlook. For Institutional / Wholesale Investors, Professional Clients, and Qualified Investors Only IMPORTANT NOTICE AND CONSENT This is for distribution to Professional Clients (as defined by the Financial Conduct Authority or MiFID Rules) only and should not be relied upon by any other persons. The BlackRock Institutional app is available to Institutional Investors /Professional investors / Wholesale Investors as such term may apply under the relevant local legislations in the U.S., Canada, UK, Australia, Germany, France, Italy, Switzerland, Netherlands, Norway, Denmark, Finland, Sweden, Iceland, Portugal, Mexico, Colombia, Chile, Brazil, Belgium, Luxembourg, Spain. The BlackRock Institutional app is available to all investors in Singapore and Hong Kong. By tapping "get", you consent to the installation of this app and any updates or upgrades that are released through the platform. You understand and agree that this app (incl. any updates or upgrades) may (i) cause your device to automatically communicate with BlackRock's servers to deliver the functionality described above and to record usage metrics for performance reporting purposes, (ii) affect app-related preferences or data stored on your device, and (iii) collect personal information to provide the features described above and as set out in our Privacy Policy (see links below). You can withdraw your consent at any time by removing or disabling this app. If you signed up to receive push notifications when new content is published, you will receive an alert when each piece of content is published. Privacy Policy: (U.S., HK, SG, CA, AU, UK, D, NL, FR, IT, ES, SE, CH, NO, DK, FI, BE, LU, IS, MX, BR, CL, CO) https://www.blackrock.com/corporate/compliance/privacy-policy Contact: https://www.blackrock.com/corporate/about-us/contacts-locations This material is not intended to be relied upon as a forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. The opinions expressed are subject to change. References to specific securities, asset classes and financial markets are for illustrative purposes only and are not intended to be and should not be interpreted as recommendations. The information and opinions contained in this material are derived from proprietary and nonproprietary sources deemed by BlackRock to be reliable, are not necessarily all-inclusive and are not guaranteed as to accuracy. Past performance is not a guide to future performance. There are risks associated with investing, including loss of principal. The value sof investments and the income from them can fall as well as rise and is not guaranteed. Changes in the rates of exchange between currencies may cause the value of investments to fluctuate. ©2022 BlackRock, Inc., All Rights Reserved. MKTGH1222U/M-2581577-33/33

About

Willow Wealth

Access private markets like real estate, private equity, and credit to diversify your portfolio. Choose to build your own investments or let an automated solution manage them for you. All opportunities undergo a rigorous vetting process, and dedicated support is available.

Highlights
  • Diversify with private markets
  • Real estate, private equity, private credit
  • Build your own portfolio
  • Automated investing solution
  • Vetted investment opportunities
  • Dedicated professional support
Features
Read full description

Join more than 500,000+ members diversifying their portfolios with private markets.* Willow Wealth, formerly Yieldstreet, seeks to make it simple to diversify your portfolio with real estate, private equity, private credit, and more — all in one place. INVEST YOUR WAY + Build your own portfolio: Select from a wide range of individual investments and diversified funds across private markets asset classes. + Let us manage it for you: Willow 360, our automated investing solution, builds and manages a diversified private markets portfolio on your behalf. EXPERIENCED MANAGERS Gain exposure to investments managed by some of the world’s largest institutions and specialized sponsors. CURATED AND VETTED FOR YOU Invest with confidence knowing that all opportunities pass our comprehensive multi-step vetting process. DEDICATED SUPPORT Our team of private markets professionals are here to offer support and guidance throughout your journey. GET STARTED Create your free account at willowwealth.com, then invest and track your portfolio with the app. — *As of September 30, 2025. Diversification does not ensure a profit or protect against a loss in a declining market. Alternative investments involve specific risks that may be greater than those associated with traditional investments; are not suitable for all clients; and intended for experienced and sophisticated investors who meet specific suitability requirements and are willing to bear the high economic risks of the investment. Investments of this type may engage in speculative investment practices; carry additional risk of loss, including possibility of partial or total loss of invested capital, due to the nature and volatility of the underlying investments; and are generally considered to be illiquid due to restrictive repurchase procedures. These investments may also involve different regulatory and reporting requirements, complex tax structures, and delays in distributing important tax information. No U.S. or foreign securities commission or regulatory authority has recommended or approved any investment or the accuracy or completeness of any of the information or materials provided by or through us. Please see important disclosures at https://www.willowwealth.com Willow Asset Management LLC is an investment adviser registered with the U.S. Securities and Exchange Commission. Willow Wealth Markets LLC is an indirect subsidiary of Willow Wealth Inc., is a broker-dealer registered with the Securities and Exchange Commission (“SEC”), a member of the Financial Industry Regulatory Authority (“FINRA”) and the Securities Investor Protection Corporation (“SIPC”). Information on all FINRA registered broker-dealers can be found on FINRA’s BrokerCheck (https://brokercheck.finra.org/firm/summary/172295). Despite its affiliation with Willow Asset Management LLC, Willow Wealth Markets LLC has no role in the investment advisory services received by Willow Wealth clients. Any historical returns, expected or target returns, or probability projections may not reflect actual future performance and is no guarantee of future results. All securities involve risk and may result in significant loss. This should be construed as a solicitation or offer, or recommendation, to buy or sell any security. Financial advisory services are only provided to clients of Willow Asset Management LLC pursuant to a written advisory agreement. For more information please visit willowwealth.com to see our Full Disclosure. Regulatory disclosures: Terms of Use (https://www.willowwealth.com/terms), Privacy Policy (https://www.willowwealth.com/privacy), Form CRS (https://www.willowwealth.com/form-crs-client-relationship-summary), and Reg BI Disclosures (https://www.willowwealth.com/regulation-best-interest-disclosure). SECURITIES INVESTMENTS: NOT FDIC INSURED; NO BANK GUARANTEE; MAY LOSE VALUE. Copyright © 2026 Willow Wealth Inc. All rights reserved.

Screenshots

BlackRock Institutional4 screens
Willow Wealth4 screens

Verdict

The call

The clearest difference is review sentiment: BlackRock Institutional at 73% against Willow Wealth's 29%. Willow Wealth's advantage is rating (4.6 vs 4.2) and update cadence (every 11 days vs every 2 months). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Willow Wealth holds the better App Store score, 4.6 against 4.2. That said, the two scores are not equally well evidenced: Willow Wealth has 1.6K ratings behind it against 74, so its average is the more settled of the two. Written reviews complicate that: 73% of BlackRock Institutional's written reviews are positive against 29% of Willow Wealth's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

BlackRock Institutional ships an update every 2 months, Willow Wealth every 11 days. Both last shipped on November 6, 2026.

Scorecard4 real differences · 6 level
BlackRock Institutional versus Willow Wealth: the parameters behind the verdict, then further details
ParameterBlackRock InstitutionalWillow Wealth
PriceFreeFree
Rating4.2 (74 ratings)4.6 (1.6K ratings) — better
Positive reviews72.7% of reviews — better29.1% of reviews
Number of ratings741.6K — better
Update frequencyEvery 2 monthsEvery 11 days — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPadiPhone, iPod
Requires iOS16.415.1 — better
Further details — not scored
Size42 MB78 MB
Age rating4+4+
DeveloperBlackRockWillow Wealth Inc.

Customer experience

BlackRock Institutional

All ratings74 ratings
Positive79.7%
Neutral4.1%
Negative16.2%
Written reviews11 reviews
Positive72.7%
Neutral0.0%
Negative27.3%

Willow Wealth

All ratings1,639 ratings
Positive90.6%
Neutral2.3%
Negative7.1%
Written reviews117 reviews
Positive29.1%
Neutral6.8%
Negative64.1%

Bugs and requests

BlackRock Institutional

Not enough reviews yet to summarise bugs or requests.

Willow Wealth

Reported bugs

3 issues
  • Constant log-outs
  • Investment details not accessible
  • App crashes on launch

Requested features

3 requests
  • Improve app stability and user experience
  • Provide better transparency on investments
  • Enhance customer service and support channels

In-app purchases

None

BlackRock Institutional

No in-app purchases

None

Willow Wealth

No in-app purchases

Questions

Is BlackRock Institutional free?
BlackRock Institutional is free to download, with no in-app purchases.
Is Willow Wealth free?
Willow Wealth is free to download, with no in-app purchases.
Which has better reviews, BlackRock Institutional or Willow Wealth?
Willow Wealth is rated higher. BlackRock Institutional averages 4.2 out of 5 from 74 ratings, while Willow Wealth averages 4.6 from 1.6K ratings.
Do BlackRock Institutional or Willow Wealth have ads?
Neither BlackRock Institutional nor Willow Wealth shows ads.
Which is updated more often, BlackRock Institutional or Willow Wealth?
BlackRock Institutional ships an update every 2 months, and Willow Wealth every 11 days. Most recently, BlackRock Institutional was updated on November 6, 2026 and Willow Wealth on November 6, 2026.

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