Comparison

Brady Express Labels vs IBM Maximo Mobile

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Brady Express Labels

Design, view, and print labels directly from your smartphone. Offers extensive design options, including multiple guides, barcode types, fonts, languages, and symbols. Streamline labeling with data import, sequence creation, barcode scanning, and text recognition features.

Highlights
  • Label design and printing from phone
  • 11 label design guides
  • 34 barcode symbologies
  • 85 fonts and 34 languages
  • Over 1,500 symbols
  • Import data from spreadsheets
  • Voice-to-text and photo-to-text
Read full description

Simple. Easy. Intuitive. Design, view, and print labels right from your phone. Overflowing with label design options, including 11 unique label design guides, 35 barcode symbologies, 85 fonts, 34 languages, and over 1,600 symbols. Improve labeling efficiency by importing data from spreadsheets, creating sequences, scanning data from barcodes, and with voice-to-text and photo-to-text features. Express Labels works with the Brady M211, BMP51, M511, BMP61, M610, M611, M710, i3311, i4311, i5300, i5311, i7500, and S3700 label printers.

About

IBM Maximo Mobile

This platform empowers technicians with real-time asset operational data and maintenance history through an intuitive mobile interface. It leverages AI and remote assistance for just-in-time upskilling and step-by-step guidance.

Highlights
  • Real-time asset operational data
  • Intuitive maintenance history access
  • AI-powered upskilling
  • Remote human-based assistant
  • Step-by-step guidance
Read full description

IBM Maximo Mobile supports field asset management with access to asset data, workflows, and maintenance tasks in the Maximo Application Suite. It helps teams monitor asset condition, complete work orders, and maintain operations. • Access asset history, locations, and specifications • View and complete work orders with guided workflows • Capture data, images, and readings in real time • Receive AI-based maintenance recommendations • Work online or offline with automatic sync • Improve visibility into asset performance and maintenance status

Screenshots

Brady Express Labels3 screens
IBM Maximo Mobile4 screens

Verdict

The call

The clearest difference is review sentiment: Brady Express Labels at 63% against IBM Maximo Mobile's 0%. Brady Express Labels also leads on rating (4.4 vs 2.6) and ratings volume (407 vs 25). IBM Maximo Mobile's advantage is monetization model (free vs free with in-app purchases). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Brady Express Labels holds the better App Store score, 4.4 against 2.6. That said, the two scores are not equally well evidenced: Brady Express Labels has 407 ratings behind it against 25, so its average is the more settled of the two. Written reviews point the same way: 63% of Brady Express Labels's written reviews are positive against 0% of IBM Maximo Mobile's.

UpkeepUpdate frequency

Brady Express Labels ships an update every 2 months, IBM Maximo Mobile every 6 weeks. The most recent releases landed on September 26, 2026 and September 24, 2026 respectively.

Scorecard4 real differences · 6 level
Brady Express Labels versus IBM Maximo Mobile: the parameters behind the verdict, then further details
ParameterBrady Express LabelsIBM Maximo Mobile
PriceFreeFree
Rating4.4 (407 ratings) — better2.6 (25 ratings)
Positive reviews62.7% of reviews — better0.0% of reviews
Number of ratings407 — better25
Update frequencyEvery 2 monthsEvery 6 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree with in-app purchasesFree — better
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.014.3 — better
Further details — not scored
Size313 MB61 MB
Age rating4+17+
DeveloperBrady CorporationIBM

Customer experience

Brady Express Labels

All ratings407 ratings
Positive84.8%
Neutral2.5%
Negative12.8%
Written reviews158 reviews
Positive62.7%
Neutral5.7%
Negative31.6%

IBM Maximo Mobile

All ratings25 ratings
Positive40.0%
Neutral0.0%
Negative60.0%
Written reviews2 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

Bugs and requests

Brady Express Labels

Reported bugs

5 issues
  • App crashes immediately on launch
  • Saved labels not working after update
  • Orientation reverts unexpectedly when printing
  • Cartridges marked as empty when not
  • Text formatting issues (all uppercase)

Requested features

6 requests
  • Allow selective text editing
  • Add default file location for cloud storage
  • Provide backup/restore feature for saved labels
  • Add copies field in wire wrap screen
  • Improve text centering for multiple lines
Show 1 more
  • Expand font options

IBM Maximo Mobile

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Brady Express Labels

No in-app purchases

None

IBM Maximo Mobile

No in-app purchases

Questions

Is Brady Express Labels free?
Brady Express Labels is free to download, with no in-app purchases.
Is IBM Maximo Mobile free?
IBM Maximo Mobile is free to download, with no in-app purchases.
Which has better reviews, Brady Express Labels or IBM Maximo Mobile?
Brady Express Labels is rated higher. Brady Express Labels averages 4.4 out of 5 from 407 ratings, while IBM Maximo Mobile averages 2.6 from 25 ratings.
Do Brady Express Labels or IBM Maximo Mobile have ads?
Neither Brady Express Labels nor IBM Maximo Mobile shows ads.
Which is updated more often, Brady Express Labels or IBM Maximo Mobile?
Brady Express Labels ships an update every 2 months, and IBM Maximo Mobile every 6 weeks. Most recently, Brady Express Labels was updated on September 26, 2026 and IBM Maximo Mobile on September 24, 2026.

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