Brady Express Labels vs SC
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Brady Express Labels
Design, view, and print labels directly from your smartphone. Offers extensive design options, including multiple guides, barcode types, fonts, languages, and symbols. Streamline labeling with data import, sequence creation, barcode scanning, and text recognition features.
- Label design and printing from phone
- 11 label design guides
- 34 barcode symbologies
- 85 fonts and 34 languages
- Over 1,500 symbols
- Import data from spreadsheets
- Voice-to-text and photo-to-text
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Simple. Easy. Intuitive. Design, view, and print labels right from your phone. Overflowing with label design options, including 11 unique label design guides, 35 barcode symbologies, 85 fonts, 34 languages, and over 1,600 symbols. Improve labeling efficiency by importing data from spreadsheets, creating sequences, scanning data from barcodes, and with voice-to-text and photo-to-text features. Express Labels works with the Brady M211, BMP51, M511, BMP61, M610, M611, M710, i3311, i4311, i5300, i5311, i7500, and S3700 label printers.
SC
This app connects to a specific device via Bluetooth to simplify installation and optimize performance. It provides essential data for maximizing coverage area and ensuring efficient operation.
- Bluetooth device connection
- Installation simplification
- Performance optimization
- Coverage area maximization
- Real-time data provision
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Once you click "Start Now" the app automatically searches for your EZ Connect device via bluetooth and connects to it providing you with necessary data to simplify your installation and maximize your performance and coverage area.
Screenshots
Verdict
The clearest difference is monetization model: SC at free against Brady Express Labels's free with in-app purchases. SC also leads on iOS requirement (11.0 vs 15.0). Brady Express Labels's advantage is ratings volume (424 vs 4) and rating (4.3 vs 4.0). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Brady Express Labels holds the better App Store score, 4.3 against 4.0. That said, the two scores are not equally well evidenced: Brady Express Labels has 424 ratings behind it against 4, so its average is the more settled of the two.
Brady Express Labels ships an update every 2 months, SC every 7 months. The most recent releases landed on October 24, 2026 and October 14, 2026 respectively.
| Parameter | Brady Express Labels | SC |
|---|---|---|
| Price | Free | Free |
| Rating | 4.3 (424 ratings) — better | 4.0 (4 ratings) |
| Positive reviews | 62.9% of reviews | — |
| Number of ratings | 424 — better | 4 |
| Update frequency | Every 2 months — better | Every 7 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 15.0 | 11.0 — better |
| Further details — not scored | ||
| Size | 313 MB | 35 MB |
| Age rating | 4+ | 4+ |
| Developer | Brady Corporation | SureCall, Inc |
Customer experience
Brady Express Labels
SC
Bugs and requests
Brady Express Labels
Reported bugs
5 issues- App crashes immediately on launch
- Saved labels not working after update
- Orientation reverts unexpectedly when printing
- Cartridges marked as empty when not
- Text formatting issues (all uppercase)
Requested features
6 requests- Allow selective text editing
- Add default file location for cloud storage
- Provide backup/restore feature for saved labels
- Add copies field in wire wrap screen
- Improve text centering for multiple lines
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- Expand font options
SC
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Brady Express Labels
No in-app purchases
SC
No in-app purchases
