FertilityNow vs SoftHabits
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
FertilityNow
This tool, created by medical experts, helps users assess their fertility and provides resources for family building. It offers personalized insights based on survey responses, estimating pregnancy chances with and without treatment.
- Fertility assessment
- Personalized resources
- Pregnancy chance estimation
- Customized articles
- Family building tools
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FertilityNow was developed by medical experts to help you assess your fertility and give you the resources you need to build your family. Complete the surveys to estimate your chances for pregnancy with and without fertility treatment. Receive customized articles based on your responses.
SoftHabits
This app offers a gentle approach to habit tracking, focusing on learning from missed days rather than punishing users. It allows you to track behaviors in your own words and identify personal patterns without the pressure of maintaining streaks. Build a kinder relationship with your habits and achieve lasting change.
- Track behaviors in your own words
- Gentle daily check-ins with simple swipes
- Identify personal patterns without streaks
- Reflect on mood and routines
- Build a kinder relationship with habits
- Supports users with ADHD, anxiety, or perfectionism
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One swipe per habit, once a day. SoftHabits turns those tiny check-ins into patterns you can actually use. See which days throw you off, which habits tend to happen together, and how long it takes you to get back on track after a break. No streaks. No scores. No guilt for missing a day. Because a missed day is still data. SEE YOUR PATTERNS • Correlations — discover which habits and behaviors tend to happen together • Day patterns — see which days consistently work for you and which don't • Restart time — learn how long it actually takes you to return after a break The longer you check in, the clearer your patterns become. You might discover that Sundays are consistently harder, that reading tends to happen on the same nights you put your phone away, or that you usually return to a habit within two days after a break. Most of this is difficult to notice from the inside. That's the reason to track it. TRACKING TAKES SECONDS Pick your habits and swipe once a day. Swipe right if you did it. Swipe left if you didn't. Rest is a real answer too — not a gap in your data. No complicated setup. No journaling required. Just a quick daily check-in that helps you understand your behavior over time. BUILT DIFFERENTLY • No streaks — they simply don't exist here • No completion percentages, scores, or grades • Missing a day is data, not failure • Track habits you want to build or behaviors you want to reduce • Rest counts as a real check-in • No account required • Works offline A DIFFERENT WAY TO BUILD HABITS SoftHabits isn't about being perfect every day. It's about understanding what actually helps you stay consistent. Instead of asking, "How long is my streak?" SoftHabits helps you ask better questions: Which days work best for me? What behaviors tend to happen together? What keeps throwing me off? How quickly do I come back after a break? What does consistency actually look like for me? The goal isn't a perfect score. It's learning your patterns well enough to build habits around your real life. TRY SOFTHABITS FREE FOR 7 DAYS Start an annual subscription with a 7-day free trial and get 5 habits, full pattern insights, day-of-week analysis, and every feature from day one. Prefer monthly? Subscribe monthly with no trial and cancel whenever you want. Missed days are data, not failure. Welcome to a softer way of tracking habits. Annual subscriptions include a 7-day free trial that converts to a paid subscription unless cancelled at least 24 hours before the trial ends. Monthly subscriptions begin immediately with no trial. Subscriptions automatically renew unless cancelled. Manage or cancel your subscription anytime in your App Store account settings. Terms of Use: https://softhabits.app/terms Privacy Policy: https://softhabits.app/privacy
Screenshots
Verdict
The clearest difference is in-app purchases: FertilityNow at none against SoftHabits's 2. FertilityNow also leads on ratings volume (10 vs 2). SoftHabits's advantage is rating (5.0 vs 4.6). On price, review sentiment, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. SoftHabits sells 2 in-app purchases, starting at $5.99 per month. FertilityNow asks for nothing beyond the download.
SoftHabits holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: FertilityNow has 10 ratings behind it against 2, so its average is the more settled of the two. Written reviews split almost evenly too, at 100% and 100% positive.
FertilityNow ships an update every 2 months, SoftHabits monthly. The most recent releases landed on September 17, 2026 and October 6, 2026 respectively.
| Parameter | FertilityNow | SoftHabits |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (10 ratings) | 5.0 (2 ratings) — better |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| Number of ratings | 10 — better | 2 |
| Update frequency | Every 2 months | Monthly — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.6 | 15.1 — better |
| Further details — not scored | ||
| Size | 40 MB | 39 MB |
| Age rating | 17+ | 4+ |
| Developer | ARC Fertility | Studio Rehoboth LLC |
Customer experience
FertilityNow
SoftHabits
In-app purchases
FertilityNow
No in-app purchases
SoftHabits
- Monthly$5.991 Month
- Yearly7 Days trial$35.991 Year









