Comparison

Wellness Coach vs Formulate

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Wellness Coach

This platform offers personalized wellness programs for workforces, focusing on mental and physical health. It includes challenges, coaching, rewards, and EAP services, integrating with popular communication tools to boost engagement and productivity.

Highlights
  • Personalized wellness offerings
  • Challenges and coaching
  • Rewards and EAP
  • Weight management
  • MS Teams, Slack, Zoom integration
  • Mental and physical health support
Features
Read full description

Wellness Coach is a global wellness platform that inspires and engages workforces through personalized wellness offerings. We offer Challenges, Coaching, Rewards, Next Generation EAP, and Weight Management to support mental and physical health. Our high-impact solutions integrate with MS Teams, Slack, and Zoom to enhance engagement, accessibility, and productivity, fostering a healthier workforce. Join us today as we embark on creating a healthier and happier workforce. Our Story In the wake of burnout from relentless startup endeavors, founders D Sharma and Julie Sharma embarked on a transformative journey of self-care. Their path led them to a serene retreat in Thailand, where the wisdom of a monk/coach introduced them to the power of journaling, meditation, and living in the moment. This pivotal experience ignited a profound realization: the life-changing benefits of personal coaching, a privilege once reserved for elite athletes, should be accessible to everyone. Inspired to bridge this gap, they, together with their friend Bhartesh, founded Wellness Coach. With a mission to make wellness readily accessible for all, Wellness Coach offers a comprehensive suite of mental and physical health services, from multilingual digital health resources to personalized coaching and clinical solutions. It's more than a company; it's a movement to empower individuals to navigate life's challenges with grace and resilience, inspired by the founders' own journey toward healing and growth. -D, Julie and Bhartesh. A Pawsitive Tale: A Journey of Hope and Healing Meet Pawsitive, the heart and soul of our mission to help 5 billion people live their best lives. During the challenging times of the pandemic, when the world grappled with isolation and uncertainty, our team sought a symbol of hope and resilience. That's when Pawsitive came into our lives, an embodiment of emotional support and unwavering positivity. Chosen for his joyful spirit and compassionate heart, Pawsitive quickly became more than just a companion; he became a beacon of wellness, guiding our community toward health, happiness, and mindfulness. As the mascot of Wellness Coach, he represents the journey every individual is on—seeking balance, peace, and well-being in their lives. Pawsitive invites each user to join him on this global mission, offering a paw in friendship and support. Together, with Pawsitive leading the way, we're not just using an app; we're building a movement toward accessible, engaging wellness for everyone, everywhere. Embrace the journey with Pawsitive, and let's walk the path to living our best lives, one step, and one paw, at a time. Why Wellness Coach? One platform for all employee wellbeing needs. Wellness Coach membership covers all essentials of wellness including: - Mental Wellbeing: meditations, live classes, 1-1 coaching, audiobooks, thearpy - Physical Wellbeing: Yoga, Fitness, Cardio, Stretching, Steps challenges, 1-1 coaches and more. - Sleep: Bedtime stories, music, yoga for sleep and more - Nutrition: Weight management, Live group classes, 1-1 Coaching and more - Financial Wellness: Managing Debt, Rainy day funds, Live group coaching and 1-1 coaching Read more about our terms and conditions here: Terms of service: https://www.Wellnesscoach.live/terms-and-conditions Privacy Policy: https://www.wellnesscoach.live/privacy-policy

About

Formulate

Features
Read full description

Formulate scores your whole routine (supplements, food, sleep, fitness and personal care) and shows you the next change worth making. KNOW WHAT'S WORKING Most apps just log what you take. Formulate scores it. Every supplement, food and personal care product gets an evidence-based quality score built on ingredients, dosing, form, third-party testing and brand trust, so you can see what's actually pulling its weight. EVERY PILLAR, SCORED Your score is built from the pillars of a long, healthy life: diet, supplements, nutrients, sleep, fitness and personal care. For each one you see what you logged today, your potential, and your ceiling once improved. THE NEXT CHANGE WORTH MAKING Raise your ceiling: for every pillar, Formulate finds the single best change and ranks them by how much each one moves your overall score. A food to add, a supplement worth taking, one more training session, a habit for your skin. YOUR DAY, WINDOW BY WINDOW Today lays out what to take, eat and do in each part of your day, shows what's due now, and catches the mistakes that quietly cost you, like vitamin D taken without a meal. TRAIN AND WATCH IT COUNT Run a live workout with a timer and your last session's numbers. Every set counts toward your week. SLEEP FROM YOUR WEARABLE Connect Oura and Formulate names the weakest part of your nights and the change most likely to help. FOOD AND NUTRIENTS, NOT JUST PILLS Log whole foods and meals alongside your supplements, scan a barcode or snap a photo, and see your real nutrient coverage and where the gaps are. EVERY PRODUCT, SCORED Browse a growing catalog of supplements, foods and skincare, each with a transparent score, full ingredient breakdown and dose checks. LEARN AS YOU GO A built-in encyclopedia, research summaries and guided learning tracks turn your routine into an education in longevity and nutrition. SYNCED ACROSS YOUR DEVICES Your stack, logs and progress sync between mobile and web. PRIVACY-FIRST Your health data stays yours. We don't sell it to advertisers. You can delete your account and all data anytime from Settings. SUBSCRIPTION Formulate is free to download and use. Formulate+ is an optional subscription: $12.99/month or $89.99/year, with a 7-day free trial. It adds unlimited photo logging (free includes 15 a month), photo and PDF attachments in chat, projects, and 150 chat messages a day. Barcode scanning is free for everyone. Payment is charged to your Apple Account at confirmation of purchase. Subscriptions renew automatically unless auto-renew is turned off at least 24 hours before the end of the current period. Your account is charged for renewal within 24 hours prior to the end of the current period. Manage or cancel anytime in your Apple Account settings. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Service Terms: https://formulate-health.app/terms Privacy Policy: https://formulate-health.app/privacy Formulate provides educational information to help you organize your supplements and nutrition. It is not medical advice and is not a substitute for a qualified healthcare professional. Always consult your doctor before changing your supplement or diet routine.

Screenshots

Wellness Coach4 screens
Formulate4 screens

Verdict

The call

The clearest difference is in-app purchases: Formulate at none against Wellness Coach's 5. Wellness Coach's advantage is update cadence (weekly vs every 5 weeks). On price, ads, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Wellness Coach sells 5 in-app purchases, starting at $14.99 per month. Formulate asks for nothing beyond the download.

UpkeepUpdate frequency

Wellness Coach ships an update weekly, Formulate every 5 weeks. The most recent releases landed on October 10, 2026 and October 9, 2026 respectively.

Scorecard2 real differences · 8 level
Wellness Coach versus Formulate: the parameters behind the verdict, then further details
ParameterWellness CoachFormulate
PriceFreeFree
Rating4.8 (4.7K ratings) — better—
Positive reviews82.6% of reviews—
Number of ratings4.7K — better—
Update frequencyWeekly — betterEvery 5 weeks
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchases—
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS15.115.1
Further details — not scored
Size411 MB66 MB
Age rating12+4+
DeveloperMeditation.LIVE incJesse Guevara

Bugs and requests

Wellness Coach

Reported bugs

3 issues
  • Login screen freezes
  • Incompatible with older devices
  • Audiobook section is a disaster

Requested features

7 requests
  • More audio books, maybe a search bar for audio book library and some religious books
  • Dark mode option
  • Advanced analytics dashboard
  • More body diversity in instructors and groups
  • More new, fresh content and sessions
Show 2 more
  • More 9pm eastern standard time yoga nidra sessions
  • Add more yogis and yoginis

Formulate

Not enough reviews yet to summarise bugs or requests.

In-app purchases

5 purchases

Wellness Coach

Subscriptions5
  • Silver Monthly$14.991 Month
  • Monthly Subscription$39.991 Month
  • Gold Monthly$44.991 Month
Show 2 more
  • One Year Subscription$59.991 Year
  • Gold Annual$349.991 Year
None

Formulate

No in-app purchases

Questions

Is Wellness Coach free?
Wellness Coach is free to download, with in-app purchases available.
Is Formulate free?
Formulate is free to download, with no in-app purchases.
Do Wellness Coach or Formulate have ads?
Neither Wellness Coach nor Formulate shows ads.
Which is updated more often, Wellness Coach or Formulate?
Wellness Coach ships an update weekly, and Formulate every 5 weeks. Most recently, Wellness Coach was updated on October 10, 2026 and Formulate on October 9, 2026.

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