Comparison

Masters vs tobook.link

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Masters

This app helps small beauty salons and studios manage appointments, client profiles, and sales reports. It offers online booking, smart reminders via multiple channels, and a waitlist feature. Professionals can track client history and export financial data.

Highlights
  • Online appointment scheduling
  • Automated client reminders (SMS, WhatsApp, email)
  • Personalized web page with booking
  • Sales and expense reporting
  • Client profile and history management
  • Waitlist functionality
Features
Read full description

MASTERS Salon is explicitly designed for small Beauty Salons & Studios. SCHEDULE APPOINTMENTS Booking with multiple stylists, booths & stations, breaks, FREE integration with Masters Pro (app for a solo stylist), etc. SMART REMINDERS Client Reminders & Notifications will be automatically created and offered via SMS/iMessage, WhatsApp, Telegram, or email. ONLINE BOOKING & WEB PAGE Personal Web Page with Online Booking for clients, Portfolio, Reviews, and Contact Info. SALES REPORTS & STATS Sales & Expense Reports, Client and Services Stats, etc. Export reports to Excel spreadsheets. CLIENT PROFILE & APPOINTMENT HISTORY All information about your clients: Appointment History, Contacts, Personal Notes, and Photos. WAITLIST You can add your clients to Waitlist if there are no available time slots. We’ll notify you when particular time slots are available. MASTERS - simple, but smart and powerful tool for Beauty Professionals.

About

tobook.link

Streamline your business operations with an intuitive online booking system. Easily manage appointments, integrate with your website and social media, and allow clients to book services effortlessly. Features include customizable design, calendar management, and team collaboration.

Highlights
  • Customizable booking page design
  • Website and Instagram integration
  • One-click booking link
  • Employee calendar management
  • Flexible scheduling options
  • Email confirmations and iCal export
  • Data export for reports and backups
  • Team collaboration and multi-branch management
Features
Read full description

Tobook.link - your comprehensive solution for managing online bookings. This app offers a simple and efficient booking system that integrates with your website and social media, allowing your customers to book services with just a few clicks. Features and Capabilities: Unique Design: Create a unique design for your booking page with customizable settings. Web & Instagram Integration: Set up your booking page and widget in a few clicks and share them in your Instagram bio. One Link for Booking: Your customers can book services and time via a link. You get notified of new bookings. Calendar Management: Effortlessly manage employee schedules, bookings, and time off with ease. Smarter Scheduling: Choose strict scheduling for conflict prevention or non-strict scheduling for flexibility and overlapping appointments. Email Confirmation: A client-side email confirmation feature is in place to prevent bot activity. Clients can access information about their reservation in iCal format, making it easy to manage their schedule. Export Your Bookings & Client Data: Our export feature allows you to quickly and easily create reports or simply keep a backup of your data. Collaborate with Your Team: Allow your employees to manage reservations. You also have the option to create multiple branches and assign administrators to manage them. tobook.link is more than just a booking page. It's a powerful business management tool that makes the booking process simple for customers and efficient for you. Start using it today!

Screenshots

Masters4 screens
tobook.link4 screens

Verdict

The call

The clearest difference is update cadence: tobook.link at weekly against Masters's every 3 weeks. tobook.link also leads on monetization model (free vs ad-supported) and review sentiment (100% vs 89%). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Masters ships an update every 3 weeks, tobook.link weekly. The most recent releases landed on November 2, 2026 and October 19, 2026 respectively.

Scorecard3 real differences · 7 level
Masters versus tobook.link: the parameters behind the verdict, then further details
ParameterMasterstobook.link
PriceFreeFree
Rating4.7 (97 ratings) — better—
Positive reviews89.0% of reviews100.0% of reviews — better
Number of ratings97 — better—
Update frequencyEvery 3 weeksWeekly — better
AdsNoNo
In-app purchasesNoNo
MonetizationAd-supportedFree — better
DevicesiPhone, iPodiPhone, iPad, iPod — better
Requires iOS15.0 — better15.6
Further details — not scored
Size211 MB123 MB
Age rating4+4+
DeveloperJam Soft LLCtobook.link s.r.o.

Customer experience

Masters

All ratings82 ratings
Positive96.3%
Neutral1.2%
Negative2.4%
Written reviews100 reviews
Positive89.0%
Neutral1.0%
Negative10.0%

tobook.link

Written reviews6 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

Masters

No in-app purchases

None

tobook.link

No in-app purchases

Questions

Is Masters free?
Masters is free to download, with no in-app purchases.
Is tobook.link free?
tobook.link is free to download, with no in-app purchases.
Do Masters or tobook.link have ads?
Neither Masters nor tobook.link shows ads.
Which is updated more often, Masters or tobook.link?
Masters ships an update every 3 weeks, and tobook.link weekly. Most recently, Masters was updated on November 2, 2026 and tobook.link on October 19, 2026.

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