Masters vs Полка
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Masters
This app helps small beauty salons and studios manage appointments, client profiles, and sales reports. It offers online booking, smart reminders via multiple channels, and a waitlist feature. Professionals can track client history and export financial data.
- Online appointment scheduling
- Automated client reminders (SMS, WhatsApp, email)
- Personalized web page with booking
- Sales and expense reporting
- Client profile and history management
- Waitlist functionality
Read full descriptionHide full description
MASTERS Salon is explicitly designed for small Beauty Salons & Studios. SCHEDULE APPOINTMENTS Booking with multiple stylists, booths & stations, breaks, FREE integration with Masters Pro (app for a solo stylist), etc. SMART REMINDERS Client Reminders & Notifications will be automatically created and offered via SMS/iMessage, WhatsApp, Telegram, or email. ONLINE BOOKING & WEB PAGE Personal Web Page with Online Booking for clients, Portfolio, Reviews, and Contact Info. SALES REPORTS & STATS Sales & Expense Reports, Client and Services Stats, etc. Export reports to Excel spreadsheets. CLIENT PROFILE & APPOINTMENT HISTORY All information about your clients: Appointment History, Contacts, Personal Notes, and Photos. WAITLIST You can add your clients to Waitlist if there are no available time slots. We’ll notify you when particular time slots are available. MASTERS - simple, but smart and powerful tool for Beauty Professionals.
Полка
This app streamlines beauty professional operations by offering online booking, client management, and detailed analytics. It helps build a personal brand by showcasing portfolios and client reviews, ensuring efficient business management.
- Online booking 24/7
- Client database management
- Detailed analytics and income tracking
- Client filtering by rating
- Personal brand development
- Portfolio showcase
Read full descriptionHide full description
Устал терять клиентов из-за хаоса в расписании? Полка — приложение для онлайн записи клиентов и ведения бизнеса для бьюти мастеров. CRM, расписание и учёт клиентов в одном месте. Планер мастера: удобный календарь Создавай, переноси и отменяй записи за несколько касаний. Делись свободными окнами в соцсетях. Клиенты записываются сами — онлайн запись для мастеров работает 24/7. Онлайн запись клиентов Клиенты записываются самостоятельно через удобный интерфейс. Онлайн запись для мастера маникюра, бровиста, парикмахера и других бьюти специалистов без вашего участия. Клиентская база и CRM История визитов, предпочтения и заметки по каждому клиенту. Полноценная CRM (срм) для мастера без бумажных блокнотов. Автоматические категории: новые, постоянные, требующие напоминания. Напоминания клиентам Клиент получает напоминание о записи автоматически. Меньше неявок и опозданий. Учёт доходов и расходов Финансовая аналитика для мастера. Понимай сколько зарабатываешь на каждой услуге. Прогнозируй доход и планируй расходы. Для кого Полка: - Мастер маникюра и педикюра - Бровист, мастер по ресницам - Парикмахер, колорист, барбер - Косметолог, депилятор - Визажист, мастер татуажа - Массажист Скачай Полку и запусти онлайн запись клиентов уже сегодня. Планер мастера, CRM, учёт клиентов и расписание — всё бесплатно в одном приложении.
Screenshots
Verdict
The clearest difference is review sentiment: Masters at 89% against Полка's 56%. Masters also leads on ratings volume (97 vs 1). Полка's advantage is rating (5.0 vs 4.7) and monetization model (free vs ad-supported). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Полка holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: Masters has 97 ratings behind it against 1, so its average is the more settled of the two. Written reviews complicate that: 89% of Masters's written reviews are positive against 56% of Полка's, so the app with the better star average is not the one people write more warmly about.
Masters ships an update every 3 weeks, Полка every 10 days. The most recent releases landed on November 2, 2026 and October 30, 2026 respectively.
| Parameter | Masters | Полка |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (97 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 89.0% of reviews — better | 56.3% of reviews |
| Number of ratings | 97 — better | 1 |
| Update frequency | Every 3 weeks | Every 10 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 15.0 | 13.0 — better |
| Further details — not scored | ||
| Size | 211 MB | 66 MB |
| Age rating | 4+ | 4+ |
| Developer | Jam Soft LLC | Alexey Shestopalov |
Customer experience
Masters
Полка
In-app purchases
Masters
No in-app purchases
Полка
No in-app purchases
Questions
Is Masters free?
Is Полка free?
Which has better reviews, Masters or Полка?
Do Masters or Полка have ads?
Which is updated more often, Masters or Полка?
Other comparisons
