Comparison

Willow Wealth vs Payday Flo

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Willow Wealth

Diversify your portfolio with private markets like real estate, private equity, and credit. Build your own investments or let an automated solution manage them for you. All opportunities are vetted by experienced professionals.

Highlights
  • Diversify with private markets
  • Real estate, private equity, credit investments
  • Build custom portfolios
  • Automated portfolio management
  • Vetted investment opportunities
  • Dedicated professional support
Features
Read full description

Join more than 500,000+ members diversifying their portfolios with private markets.* Willow Wealth, formerly Yieldstreet, seeks to make it simple to diversify your portfolio with real estate, private equity, private credit, and more — all in one place. INVEST YOUR WAY + Build your own portfolio: Select from a wide range of individual investments and diversified funds across private markets asset classes. + Let us manage it for you: Willow 360, our automated investing solution, builds and manages a diversified private markets portfolio on your behalf. EXPERIENCED MANAGERS Gain exposure to investments managed by some of the world’s largest institutions and specialized sponsors. CURATED AND VETTED FOR YOU Invest with confidence knowing that all opportunities pass our comprehensive multi-step vetting process. DEDICATED SUPPORT Our team of private markets professionals are here to offer support and guidance throughout your journey. GET STARTED Create your free account at willowwealth.com, then invest and track your portfolio with the app. — *As of September 30, 2025. Diversification does not ensure a profit or protect against a loss in a declining market. Alternative investments involve specific risks that may be greater than those associated with traditional investments; are not suitable for all clients; and intended for experienced and sophisticated investors who meet specific suitability requirements and are willing to bear the high economic risks of the investment. Investments of this type may engage in speculative investment practices; carry additional risk of loss, including possibility of partial or total loss of invested capital, due to the nature and volatility of the underlying investments; and are generally considered to be illiquid due to restrictive repurchase procedures. These investments may also involve different regulatory and reporting requirements, complex tax structures, and delays in distributing important tax information. No U.S. or foreign securities commission or regulatory authority has recommended or approved any investment or the accuracy or completeness of any of the information or materials provided by or through us. Please see important disclosures at https://www.willowwealth.com Willow Asset Management LLC is an investment adviser registered with the U.S. Securities and Exchange Commission. Willow Wealth Markets LLC is an indirect subsidiary of Willow Wealth Inc., is a broker-dealer registered with the Securities and Exchange Commission (“SEC”), a member of the Financial Industry Regulatory Authority (“FINRA”) and the Securities Investor Protection Corporation (“SIPC”). Information on all FINRA registered broker-dealers can be found on FINRA’s BrokerCheck (https://brokercheck.finra.org/firm/summary/172295). Despite its affiliation with Willow Asset Management LLC, Willow Wealth Markets LLC has no role in the investment advisory services received by Willow Wealth clients. Any historical returns, expected or target returns, or probability projections may not reflect actual future performance and is no guarantee of future results. All securities involve risk and may result in significant loss. This should be construed as a solicitation or offer, or recommendation, to buy or sell any security. Financial advisory services are only provided to clients of Willow Asset Management LLC pursuant to a written advisory agreement. For more information please visit willowwealth.com to see our Full Disclosure. Regulatory disclosures: Terms of Use (https://www.willowwealth.com/terms), Privacy Policy (https://www.willowwealth.com/privacy), Form CRS (https://www.willowwealth.com/form-crs-client-relationship-summary), and Reg BI Disclosures (https://www.willowwealth.com/regulation-best-interest-disclosure). SECURITIES INVESTMENTS: NOT FDIC INSURED; NO BANK GUARANTEE; MAY LOSE VALUE. Copyright © 2026 Willow Wealth Inc. All rights reserved.

About

Payday Flo

Features
Read full description

Payday Flo is built for people who get paid every two weeks and budget one paycheck at a time — not people with a steady monthly salary and a spreadsheet. Tell it what you earn and what you owe. Every payday, Flo shows you exactly which bills this check has to cover, what's already handled, and what's genuinely free to spend. PLAN EVERY PAYCHECK • See what each check must cover before the next one lands • Bills bucket sizes itself automatically from your real bills • Add a buffer for variable bills like utilities • Split the rest across spending, savings and debt KNOW WHAT'S COVERED • A running reserve that carries leftover money forward • Cash you already have counts toward your bills • Forecast the next several paydays and spot a shortfall early • Clear warning when bills outrun your income BILLS THAT KEEP THEMSELVES STRAIGHT • Weekly, monthly and yearly recurring bills roll forward on their own • Mark bills as auto-pay and confirm when they post • Choose which account or credit card each bill is paid from • Reminders before anything is due DEBT AND CREDIT • Avalanche or snowball payoff plans with a debt-free date • See how much interest an extra payment saves • Set a credit limit and get warned before a charge goes over it • Advance heads-up to make a payment before you hit the limit SAVINGS AND SPENDING • Savings goals with a realistic finish date • Buckets by percentage of pay, or a fixed dollar amount per month • Track spending against what this pay period actually allows • Accounts and net worth in one place PRIVATE BY DEFAULT • Your budget lives on your device • Optional Face ID lock • Syncs across your devices through your own iCloud account • No ads, and we never sell your data SUBSCRIPTION Payday Flo Core and Payday Flo Plus are available monthly or annually. Payment is charged to your Apple ID at confirmation of purchase. Subscriptions renew automatically unless cancelled at least 24 hours before the end of the current period. Manage or cancel anytime in your App Store account settings. Privacy Policy: https://neonpathlabs.com/privacy Terms: https://neonpathlabs.com/paydayflo/terms

Screenshots

Willow Wealth4 screens
Payday Flo4 screens

Verdict

The call

The clearest difference is in-app purchases: Willow Wealth at none against Payday Flo's 4. On price, ads, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Payday Flo sells 4 in-app purchases, starting at $5.99 per month. Willow Wealth asks for nothing beyond the download.

Scorecard1 real difference · 9 level
Willow Wealth versus Payday Flo: the parameters behind the verdict, then further details
ParameterWillow WealthPayday Flo
PriceFreeFree
Rating4.6 (1.6K ratings) — better—
Positive reviews29.6% of reviews—
Number of ratings1.6K — better—
Update frequencyEvery 11 days—
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree with in-app purchases—
DevicesiPhone, iPod — betteriPhone
Requires iOS15.1 — better16.4
Further details — not scored
Size78 MB47 MB
Age rating4+4+
DeveloperWillow Wealth Inc.Neon Path Labs

Bugs and requests

Willow Wealth

Reported bugs

3 issues
  • Constant log-outs
  • Investment details not accessible
  • App crashes on launch

Requested features

3 requests
  • Improve app stability and user experience
  • Provide better transparency on investments
  • Enhance customer service and support channels

Payday Flo

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Willow Wealth

No in-app purchases

4 purchases

Payday Flo

Subscriptions4
  • Flo Core Monthly1 Month trial$5.991 Month
  • Flo Plus Monthly1 Month trial$11.991 Month
  • Flo Core Annual1 Month trial$39.991 Year
Show 1 more
  • Flo Plus Annual1 Month trial$89.991 Year

Questions

Is Willow Wealth free?
Willow Wealth is free to download, with no in-app purchases.
Is Payday Flo free?
Payday Flo is free to download, with in-app purchases available.
Do Willow Wealth or Payday Flo have ads?
Neither Willow Wealth nor Payday Flo shows ads.

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