&STORE vs 小芒
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
&STORE
This is the official online store for SM Entertainment. Browse and purchase official merchandise directly from the source.
- Official SM Entertainment merchandise
- Online store
- Direct purchasing
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SM ENTERTAINMENT 공식 온라인스토어 입니다.
小芒
Discover trending Chinese products and connect with like-minded individuals. This platform offers exclusive celebrity merchandise, popular drama and variety show items, and unique trendy toys. Engage in communities, share your passions, and find exclusive fan experiences.
- Exclusive celebrity merchandise
- Popular drama/variety show items
- Trendy toys and collectibles
- Fan community forums
- Exclusive fan experiences
- Interest-based circles
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小芒，湖南广电旗下专为年轻群体打造的兴趣圈层平台，汇聚热爱明星、潮玩、剧综同款的同好伙伴，这里有独家资源、真实互动与温度感社群，承包你的潮流生活与追星热爱！ 【明星周边 一站集齐】 集结超多顶流偶像、实力派演员潮流臻品，时代峰峻等官方店倾情入驻。从人气专辑、限定小卡到签名周边、巡演纪念款，每一份藏品都带官方品质保障，让你近距离触碰偶像魅力，满足多元追星需求。 【热门剧综同款 即时解锁】 深度联动芒果 TV 爆款内容，《声生不息》《乘风破浪》《披荆斩棘》《国色芳华》等热门剧综官方周边同步上新。追更即买同款，让剧综里的心动瞬间，变成生活中的潮流单品。 【去现场 沉浸式追星】 不止于线上收藏，更有近距离追星机会！解锁明星见面会、综艺录制名额等专属权益，更有艺人专属独家内容解锁，让你从屏幕前走进偶像的星光世界，定格专属追星记忆。 【潮玩好物 潮酷集结】 精选机甲模型、潮玩盲盒、棉花娃娃、国潮尖货等热门品类，既有爆款联名款，也有小众设计款，覆盖二次元、模玩控、潮玩迷等多元兴趣，正品保障 + 丰富选择，满足你的潮流收藏欲。 【来玩社区 同好集结】 这是有温度的兴趣圈层聚集地！按明星、IP、品类划分专属圈子，无论是分享追星心得、晒出藏品开箱，还是交流潮玩玩法、剧综感悟，都能快速找到同频伙伴。更有共创活动、话题互动、好物种草，让兴趣连接你我，让圈层更有归属感。 小芒，不止是购物平台，更是兴趣者的交流乐园，快来加入，与同好一起奔赴热爱！ 【更多信息】 想了解更多小芒电商平台信息，可通过以下方式： 官方商城：小芒 App 微信小程序：小芒电商平台 官方公众号：小芒 小芒官网（商家入驻）：https://www.shopmang.com/
Screenshots
Verdict
The clearest difference is rating: &STORE at 4.4 against 小芒's 3.6. &STORE also leads on in-app purchases (none vs 1) and review sentiment (44% vs 28%). 小芒's advantage is update cadence (fortnightly vs monthly) and ratings volume (63 vs 17). On price, ads, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. 小芒 sells 1 one-off in-app purchase. &STORE asks for nothing beyond the download.
&STORE holds the better App Store score, 4.4 against 3.6. Both are backed by a comparable volume of ratings — 17 and 63 respectively. Written reviews point the same way: 44% of &STORE's written reviews are positive against 28% of 小芒's.
&STORE ships an update monthly, 小芒 fortnightly. The most recent releases landed on November 2, 2026 and November 7, 2026 respectively.
| Parameter | &STORE | 小芒 |
|---|---|---|
| Price | Free | Free |
| Rating | 4.4 (17 ratings) — better | 3.6 (63 ratings) |
| Positive reviews | 43.6% of reviews — better | 28.0% of reviews |
| Number of ratings | 17 | 63 — better |
| Update frequency | Monthly | Fortnightly — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 14.0 | 13.0 — better |
| Further details — not scored | ||
| Size | 72 MB | 372 MB |
| Age rating | 17+ | 17+ |
| Developer | SM Brand Marketing Co., LTD. | Xiaomang Electronic Commerce Co., Ltd. |
Customer experience
&STORE
小芒
In-app purchases
&STORE
No in-app purchases
小芒
- 内购产品测试$9.99
