&STORE vs PLEDGE STORE
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
&STORE
This is the official online store for SM Entertainment. Browse and purchase official merchandise directly from the source.
- Official SM Entertainment merchandise
- Online store
- Direct purchasing
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SM ENTERTAINMENT 공식 온라인스토어 입니다.
PLEDGE STORE
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Official goods from PLEDGE artists, all in one place. Shop albums, photocards and seasonal merchandise from PLEDGE artists including EUNKWANG (BTOB), BOYFRIEND and HYUNJAE on the official store. Members-only items link through to each artist's space. • One PLEDGE account — sign in with the same account you use for the artist spaces • Pay by card or PayPal, shipped from Korea to the world • Track orders and shipping status right in the app • Turn on notifications for releases, restocks and shipping updates Customers in Japan can use PLEDGE STORE JAPAN with yen pricing and domestic delivery.
Screenshots
Verdict
The clearest difference is iOS requirement: &STORE at 14.0 against PLEDGE STORE's 16.4. On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
&STORE ships an update monthly, PLEDGE STORE every 2 weeks. The most recent releases landed on November 2, 2026 and October 31, 2026 respectively.
| Parameter | &STORE | PLEDGE STORE |
|---|---|---|
| Price | Free | Free |
| Rating | 4.4 (17 ratings) — better | — |
| Positive reviews | 43.6% of reviews | — |
| Number of ratings | 17 — better | — |
| Update frequency | Monthly | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone, iPod — better | iPhone |
| Requires iOS | 14.0 — better | 16.4 |
| Further details — not scored | ||
| Size | 72 MB | 38 MB |
| Age rating | 17+ | 4+ |
| Developer | SM Brand Marketing Co., LTD. | Pledge Inc. |
In-app purchases
&STORE
No in-app purchases
PLEDGE STORE
No in-app purchases









