Macaw vs StartFlow
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Macaw
This app helps you plan your day with intention, breaking down tasks into manageable steps. It offers gentle reminders and encourages daily reflection to foster a sense of progress and reduce stress.
- Daily planning ritual
- Task breakdown
- Gentle reminders
- End-of-day reflection
- Sense of progress tracking
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Feeling lost in tasks? Let Macaw gently guide you to plan each day with intention. Macaw is more than a to-do list. It’s your personal planner that helps you stay on track, feel in control, and enjoy your day with less stress. Why Macaw? • Start your day with a simple planning ritual • Break down your tasks into what’s doable today • Gentle reminders to stay on track • End your day with reflection and a sense of progress Organize your day. Master your life.
StartFlow
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StartFlow is a daily planner built for ADHD brains - the ones that know exactly what to do and still can't get started. Instead of another to-do list that quietly grows, StartFlow gives you one job each morning: start the day. Pick your energy level, get a plan that matches it, and let momentum do the rest. START YOUR DAY IN ONE TAP Open the app, choose how much energy you have, and StartFlow builds today's plan from your routines. A low-energy morning gets a shorter, gentler list, not the same wall of tasks you already avoided yesterday. ROUTINES THAT ADAPT Build a routine once and reuse it. Profiles let you compose completely different days, workday, rest day, deep-focus day out of the same pieces, and switch without rebuilding anything. Share a profile with a friend by link. BLOCK SCHEDULER Lay the day out on a visual timeline. Drop tasks into time blocks, pull in events from your calendar, and run a live timer on the block you're actually in. STREAKS THAT FORGIVE A contribution graph that grows all year, plus optional Challenges (3, 7, 14, or 28 days) when you want a target to chase. The day rolls over at 5am, because ADHD nights don't end at midnight. DAY DUMP AND MOOD Empty your head into one place when it's too loud to plan. Log mood and energy in a tap and watch the patterns surface over weeks. SEE WHAT'S ACTUALLY WORKING Per-task analytics, category breakdowns, custom daily trackers for anything you want to count, and an end-of-week review that asks the questions you'd never ask yourself. AI ADVISOR A private advisor that reads your recent days and suggests what to change — smaller routines, better ordering, the spot where you keep stalling. PRIVATE BY DEFAULT Sign in with Apple. Everything works fully offline and syncs securely across your devices. No ads, no tracking, no selling your data. FREE TRIAL AND PRICING Every new account gets 14 days of full access. No payment info required to start. After the trial, StartFlow Pro is $7.99/month or $69.99/year. Payment is charged to your Apple Account at confirmation of purchase. Manage your subscription or turn off auto-renew in your Apple Account settings after purchase. Terms of Use (EULA): https://startflowapp.com/terms Privacy Policy: https://startflowapp.com/privacy
Screenshots
Verdict
The clearest difference is in-app purchases: Macaw at none against StartFlow's 2. Macaw also leads on update cadence (monthly vs every 2 months). On price, ads, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. StartFlow sells 2 in-app purchases, starting at $5.99 per month. Macaw asks for nothing beyond the download.
Macaw ships an update monthly, StartFlow every 2 months. The most recent releases landed on October 9, 2026 and October 21, 2026 respectively.
| Parameter | Macaw | StartFlow |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (3 ratings) — better | — |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 3 — better | — |
| Update frequency | Monthly — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free | — |
| Devices | iPhone, Apple Watch — better | iPhone |
| Requires iOS | 16.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 86 MB | 5 MB |
| Age rating | 4+ | 4+ |
| Developer | Macaw Work Lab LLC | Productive Mark LLC |
In-app purchases
Macaw
No in-app purchases
StartFlow
- StartFlow Pro Monthly$5.991 Month
- StartFlow Pro Yearly$49.991 Year









