Esse vs B4U Post
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Esse
Transform text into various formats, extract information, and clean up clutter with this versatile utility. Access its powerful features through a share extension, widget, Shortcuts app, or the main application.
- Text transformation into multiple formats
- Information extraction
- Text cleaning
- Share extension integration
- Today View widget
- Shortcuts app support
- 69 actions across 8 categories
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Esse allows you to transform any text into a bunch of different formats, extract valuable information and clean it from clutter. Esse is available where you need it: - Share extension available from any application, accepts text and pastes transformed text to the clipboard - Today View widget enables one tap transformation of text in the clipboard - Each text action is available in Shortcuts app - And of course the app itself Explore 69 actions across 8 categories, didn't find the one you looking for? Get in touch at info@ameba.co ______________ | That’s neat! | |______________| (\__/) || (•ㅅ•) || / づ Esse available on iOS, iPadOS and macOS.
B4U Post
Protect your privacy before sharing photos and videos. This tool removes sensitive metadata like location and device details directly from the share sheet, ensuring your personal information stays private. It offers preset privacy modes for different sharing scenarios.
- Removes location data
- Removes device identifiers
- Handles timestamps
- Works from share sheet
- Preset privacy modes
- Supports common photo/video formats
- On-device processing
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B4U Post — Think Before You Post Every photo and video you share can reveal more than you realize. Location. Exact time. Device details. Hidden metadata that travels with your content. B4U Post helps you protect your privacy right before you share. It works directly from the share sheet, so you can see what a photo or video reveals — and remove sensitive metadata in one tap, before it leaves your device. No accounts. No tracking. No subscriptions. Just clean, on-device protection when it matters most. Why B4U Post Sharing photos and videos is effortless. Protecting your privacy usually isn’t. Most media files contain hidden metadata such as: • Precise GPS location • Exact timestamps • Camera and device information • Software identifiers This data can expose where you live, where you work, or your daily routines — even if the image itself looks harmless. B4U Post was built for one critical moment: The moment right before you post. Works Where You Share Unlike traditional photo utilities, B4U Post doesn’t make you browse your library or manage complicated workflows. It works exactly where you need it: Select a photo or video Tap Share Choose B4U Post See what the file reveals Remove sensitive metadata Continue sharing safely No app switching. No technical jargon. No guessing. See What Your Media Reveals Before anything is changed, B4U Post clearly shows what’s inside your file: • Location data (if present) • Exact creation date and time • Camera and device information • Software identifiers If something isn’t present, you’ll see that too. No fear-based messaging — just clarity. Remove Metadata Before Posting With one tap, B4U Post creates a clean copy of your photo or video: • GPS location removed • Device and camera identifiers removed • Optional timestamp handling • Original image and video quality preserved Your original file is never modified. Only the shared copy is cleaned. Simple Privacy Modes Choose a preset that fits how you’re sharing: Instagram-Safe • Removes precise location • Removes device identifiers • Keeps timestamps Work-Safe • Removes location • Removes device info • Removes or neutralizes timestamps Family-Safe • Removes location • Preserves natural timestamps • Keeps media looking familiar Photos and Videos Supported B4U Post works with common formats used on iPhone, iPad, and Mac: • JPEG, HEIC, PNG photos • MOV and MP4 videos Metadata is removed without re-encoding whenever possible. When re-encoding is required, B4U Post prioritizes quality and compatibility. 100% On-Device Privacy Everything happens on your device. • No uploads • No cloud processing • No analytics • No tracking • No accounts Your media never leaves your device unless you choose to share it. Designed for iPhone, iPad, and Mac B4U Post uses a modern SwiftUI interface that adapts naturally across platforms: • Fast and focused on iPhone • Comfortable previews and workflows on iPad • Clean sharing from macOS One purchase. All your Apple devices. No Subscription. No Dark Patterns B4U Post is a one-time purchase. No subscriptions. No recurring fees. No ads. You pay once, you own it. Perfect For • Social media posting • Messaging and email sharing • Work and professional images • Family and private sharing • Anyone who values privacy You don’t need to understand metadata — B4U Post explains what matters and removes what doesn’t. Why Not Just “Remove Location”? Many apps only remove GPS data. B4U Post goes further: • Removes device and camera identifiers • Preserves image quality • Works directly from the share sheet • Clearly shows what was removed No surprises. Take Control Before You Share Not every photo needs cleaning. Not every video needs protection. B4U Post lets you decide each time you share. Think before you post. Clean before you share. Stay in control with B4U Post.
Screenshots
Verdict
The clearest difference is in-app purchases: Esse at none against B4U Post's 1. Esse also leads on ratings volume (56 vs 2) and device support (4 vs 1). B4U Post's advantage is update cadence (every 3 days vs every 2 months) and review sentiment (100% vs 79%). On price, rating, ads and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. B4U Post sells 1 one-off in-app purchase. Esse asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 4.9 for Esse against 5.0 for B4U Post. That said, the two scores are not equally well evidenced: Esse has 56 ratings behind it against 2, so its average is the more settled of the two. Written reviews are what separate them: 79% of Esse's written reviews are positive against 100% of B4U Post's.
Esse ships an update every 2 months, B4U Post every 3 days. The most recent releases landed on October 4, 2026 and October 6, 2026 respectively.
| Parameter | Esse | B4U Post |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (56 ratings) | 5.0 (2 ratings) — better |
| Positive reviews | 78.6% of reviews | 100.0% of reviews — better |
| Number of ratings | 56 — better | 2 |
| Update frequency | Every 2 months | Every 3 days — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod, Mac — better | iPhone |
| Requires iOS | 14.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 4 MB | 6 MB |
| Age rating | 4+ | 4+ |
| Developer | Ameba Labs, LLC | Seth Farrington18896201822 |
Customer experience
Esse
B4U Post
In-app purchases
Esse
No in-app purchases
B4U Post
- Remove Ads Forever$0.99








