Comparison

Lifekey vs BrandScan

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Lifekey

Instantly share bio, social links, and personal safety information with a tap. Connect with family, manage profiles for loved ones, and protect personal health data. Also allows for item and pet tracking.

Highlights
  • Instant bio and social link sharing
  • Personal safety information access
  • Family and loved one check-ins
  • Temporary health data access
  • Pet and item tracking
  • Tap OS integration
Read full description

Lifekey® connects to wearables and other devices to provide instant access to your bio, social links, and personal safety info with just a tap. Check-in with family members to let them know where you are and what you're up to. There's no creepy tracking — share only when you want to. Use the app to manage your profile, your kids, seniors, pets and even your prized possessions. • CONNECTED FAMILY: Did Cooper make it to practice? Check-in with family and friends with just a tap or share a moment by including a photo and a note from your current location. Lifekey puts peace of mind and security at your fingertips while protecting your loved ones. • SAFETY AND WELL BEING: Take a proactive approach to your safety with Lifekey. Store, protect, and give temporary access to your personal health info when it's needed most. Designed to work with Lifekey wearables like Smart Straps, stickers, patches, and more. Ideal for families, athletes, and kids. • GIVE PETS A VOICE: Tap a Fetch® Pet Tag with your phone and you'll notify that pet's owner of their whereabouts. You'll also get instant access to the pet's human contact and vet records. • FIND MY OWNER: What if you leave your coveted snowboard on the mountain or your bike in the park? Wouldn’t it be nice if it could tell someone who it belongs to and how to contact you? Use this app to load important info on items and so you can be notified when it’s found. • TAP® OS: Our proprietary operating system makes it possible to activate and access a new world of functionality from tap-enabled products anywhere you see the Lifekey logo. Look for it on everything from ski jackets to stuffed animals. See how it works and scan your first Lifekey at https://usetap.app Supported features may vary across devices, phones, and countries. Tap OS is not available in certain countries and languages.

About

BrandScan

Features
Read full description

Enjoy an exciting augmented reality experience with BrandScan. The scanned image marker reveals an amazing video on your phone that enhances your experience with the target image. It also offers you the added capability within the video for you to choose to visit an affiliated website once the short video ends. Separate and unique videos are available based on the image marker that is scanned. Features: • Download the BrandScan App. • You have been “Directed to BrandScan” in order to bring a specific image marker to life. • Scan the designated and pre-determined image marker. It can be a logo, book, cover, photo, picture, drawing, etc. • BrandScan has the capability to scan multiple image markers, however, only ONE image marker can be scanned at a time and only the video message attached to that specific image marker will be played. • Once the video is uploaded, your phone can be moved away from the image marker and the video will continue to play, allowing you to continue to experience an amazing augmented reality experience. • When the video is done, you can scan the image marker again, or while the BrandScan app is still open, you can move your phone to scan a different image marker and receive a totally different video experience. • Videos are powered by BrandScan. Video content is copy written and the property of participating sponsors.

Screenshots

Lifekey4 screens
BrandScan4 screens

Verdict

The call

The clearest difference is update cadence: BrandScan at every 3 weeks against Lifekey's every 2 months. BrandScan also leads on iOS requirement (12.0 vs 16.6). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Lifekey ships an update every 2 months, BrandScan every 3 weeks. The most recent releases landed on November 2, 2026 and November 3, 2026 respectively.

Scorecard2 real differences · 8 level
Lifekey versus BrandScan: the parameters behind the verdict, then further details
ParameterLifekeyBrandScan
PriceFreeFree
Rating2.7 (29 ratings) — better—
Positive reviews17.6% of reviews—
Number of ratings29 — better—
Update frequencyEvery 2 monthsEvery 3 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS16.612.0 — better
Further details — not scored
Size103 MB178 MB
Age rating12+4+
DeveloperLifekey, Inc.Rightside Up, LLC

In-app purchases

None

Lifekey

No in-app purchases

None

BrandScan

No in-app purchases

Questions

Is Lifekey free?
Lifekey is free to download, with no in-app purchases.
Is BrandScan free?
BrandScan is free to download, with no in-app purchases.
Do Lifekey or BrandScan have ads?
Neither Lifekey nor BrandScan shows ads.
Which is updated more often, Lifekey or BrandScan?
Lifekey ships an update every 2 months, and BrandScan every 3 weeks. Most recently, Lifekey was updated on November 2, 2026 and BrandScan on November 3, 2026.

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