Comparison

Rubio's vs bluTaco

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Rubio's

Easily order your favorite tacos, burritos, and bowls for pickup or delivery. Customize your meals, reorder past favorites, and earn rewards with a loyalty program. Find nearby locations and access exclusive deals.

Highlights
  • Order ahead for pickup or delivery
  • Customize orders
  • Quick reordering
  • Earn and redeem rewards
  • Find nearest locations
  • Exclusive deals for members
Features
Read full description

It’s like having San Diego’s iconic Original Fish Taco® in the palm of your hand! The Rubio’s app is the easiest way to get the Rubio’s tacos, burritos and bowls you crave for pickup or delivery. Plus, earn points and redeem rewards with Rubio’s Rewards! Features: o Order ahead for pickup or delivery o Quickly reorder your recent or favorite orders o Customize your order to get it how you like it o Quickly pay with Apple Pay o Earn and redeem points with Rubio’s Rewards o Scan your Rewards QR code at the register to earn points on your in-restaurant orders o Get exclusive deals and product news available only to Rubio’s Rewards members o Find and get directions to the nearest Rubio’s location

About

bluTaco

Order your favorite southwest-flavored dishes and exclusive deals from your nearest location. Skip the line by ordering ahead for pickup and earn loyalty points with every purchase to redeem for free food and discounts.

Highlights
  • Find nearest location
  • View full menu with prices and calories
  • Order ahead for pickup
  • Save payment methods
  • Exclusive mobile-only offers
  • Earn loyalty points
  • Redeem rewards
  • Re-order past orders
Read full description

It's fun to be different with bluTaco®! Not only are we famous for our Blu Tacos, but our bold southwest flavors will keep you coming back for more! Get exclusive deals and order ahead from your nearest bluTaco® location with the mobile app. Providing the ultimate convenience, you can easily browse the menu and order anywhere, any time. Become a bluTaco® loyalty member and receive points with every order placed in the mobile app! Features: - Find the nearest bluTaco® location. - View the full bluTaco@ menu along with price and caloric information. - Skip the wait & order ahead! Choose your date and time of pickup. - Save payment methods for future orders. - Get exclusive mobile-only offers. - Earn loyalty rewards for every $1 spent. - Use your points to redeem available rewards of your choice, including: free food, discounts, birthday rewards and more. - Re-order past orders with a simple click. At bluTaco®, we will exceed our guests' expectations to ensure they experience genuine customer service, mouth-watering food and leave 100% satisfied. bluTaco® is a popular national foodservice brand by its parent company PFSbrands® based in Holts Summit, Missouri.

Screenshots

Rubio's4 screens
bluTaco4 screens

Verdict

The call

The clearest difference is ratings volume: Rubio's at 17K against bluTaco's 5. Rubio's also leads on iOS requirement (15.1 vs 17.0). bluTaco's advantage is rating (5.0 vs 4.8). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

bluTaco holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: Rubio's has 17K ratings behind it against 5, so its average is the more settled of the two.

UpkeepUpdate frequency

Rubio's ships an update every 3 weeks, bluTaco every 6 weeks. The most recent releases landed on September 24, 2026 and June 5, 2026 respectively.

Scorecard3 real differences · 7 level
Rubio's versus bluTaco: the parameters behind the verdict, then further details
ParameterRubio'sbluTaco
PriceFreeFree
Rating4.8 (17K ratings)5.0 (5 ratings) — better
Positive reviews34.8% of reviews—
Number of ratings17K — better5
Update frequencyEvery 3 weeks — betterEvery 6 weeks
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS15.1 — better17.0
Further details — not scored
Size122 MB79 MB
Age rating4+4+
DeveloperRubio's Restaurants, Inc.Pro Food Systems, Inc.

Customer experience

Rubio's

All ratings17,287 ratings
Positive95.5%
Neutral1.5%
Negative2.9%
Written reviews221 reviews
Positive34.8%
Neutral10.0%
Negative55.2%

bluTaco

All ratings5 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Rubio's

Reported bugs

4 issues
  • App crashes when trying to access rewards
  • Order status and wait times are inaccurate
  • Login and password reset issues
  • Inability to use saved payment methods

Requested features

4 requests
  • Add Apple Pay integration
  • Provide a section for special instructions
  • Allow customization of side items
  • Improve rewards program and coupons

bluTaco

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Rubio's

No in-app purchases

None

bluTaco

No in-app purchases

Questions

Is Rubio's free?
Rubio's is free to download, with no in-app purchases.
Is bluTaco free?
bluTaco is free to download, with no in-app purchases.
Which has better reviews, Rubio's or bluTaco?
bluTaco is rated higher. Rubio's averages 4.8 out of 5 from 17K ratings, while bluTaco averages 5.0 from 5 ratings.
Do Rubio's or bluTaco have ads?
Neither Rubio's nor bluTaco shows ads.
Which is updated more often, Rubio's or bluTaco?
Rubio's ships an update every 3 weeks, and bluTaco every 6 weeks. Most recently, Rubio's was updated on September 24, 2026 and bluTaco on June 5, 2026.

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