Comparison

Noah AI vs Ash

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Noah AI

This AI companion offers a safe space to talk, vent, and reflect on your emotions. It provides personalized support for stress, worry, and overthinking, helping you build self-care habits and find daily calm. Engage in empathetic conversations and receive actionable advice to navigate life's challenges.

Highlights
  • On-demand emotional support
  • Guided self-care suggestions
  • Daily check-ins and motivation
  • Empathetic and private conversations
  • Actionable advice for stress and anxiety
  • Mood-adaptive wellness tips
Features
Read full description

I’m Noah, Your AI Emotional Coach, and I’m here to support you through stress, worry, overthinking, or any challenge you face. My goal is to help you to vent, reflect, build self-care habits, and help you feel calm every single day. Whenever you want to talk or chat, I’ll be here to listen and offer friendly, personalized support—so you always feel better and more in control. How I Can Help You 1. Emotional Support * I’m available anytime you need to talk about your worries or process life’s ups and downs. * No appointment necessary—just chat whenever stress or anxiety shows up. 2. Guided Self-Care & Reflections * I adapt to your mood, offering mental wellness suggestions and tips that fit your day. * Learn to feel calm and less overwhelmed using quick exercises and soothing reflections. 3. Daily Check-Ins & Motivation * I’ll send gentle reminders to see how you’re doing, helping you stay on top of your mental health. * Celebrate small victories, track progress, and discover patterns that help you feel better. 4. Warm, Empathetic Conversations * Talk to me like you would a trusted friend. I’m here to guide, not judge. * My aim is to provide comforting support so you can take on life’s challenges with renewed confidence. Why Choose Me as Your AI Emotional Coach? * On-Demand Guidance: No waiting, no schedules—just hop in and chat the moment you need relief. * Empathy & Encouragement: I’m programmed to understand your emotions and offer genuine, uplifting feedback. * Safe & Private Space: All our conversations stay between us, so you can freely share your thoughts and worries. * Simple, Actionable Advice: I believe small steps lead to big changes—so let’s tackle stress and anxiety in a friendly, achievable way. Important Note: Noah is here to support your mental wellness and self-care journey by offering a compassionate space to talk and feel heard. However, Noah is not a licensed mental health professional and does not provide medical advice, diagnosis, or treatment. If you are in crisis, experiencing severe distress, or need immediate support, please contact a licensed healthcare provider or emergency services in your area. Ready to feel calmer and more supported every day? Download Noah: Your AI Mental Health and Emotional Coach now, and let’s start working toward a happier, more resilient you—together!

About

Ash

This AI-powered app offers private, judgment-free emotional support for stress, anxiety, and personal growth. It learns from your interactions to provide personalized insights and a custom program for long-term development. Available 24/7 via voice or text, it aims to help you understand yourself better and achieve your goals.

Highlights
  • AI-powered emotional support
  • Zero-judgment private space
  • Personalized insights and growth programs
  • 24/7 voice and text availability
  • Pattern identification and reflection
  • Privacy-first design
Features
Read full description

Ash is an AI built from the ground up for mental health and emotional support. Whether you need support for stress, anxiety, relationships, family problems or a bad day, Ash can help right now with a private, zero judgment space to speak freely. Ash is built for long-term growth, learning from your patterns and building a program to help you reach the goals you want. Each week, get personalized insights to help you understand yourself more deeply and move forward with clarity. How is Ash built? Most AI tools were built using data from the internet. Ash is a specialist AI in human psychology trained on a large-scale data set of proprietary expert data, and is designed and guided by an expert team of the world’s top mental health leaders. Use Ash AI for motivation, accountability, support, reflection, encouragement, pattern-breaking, or a catalyst for change. What outcomes have you seen from people who downloaded Ash? For users who speak to Ash a few times a week or more: - 91% made progress or met goals they set for themselves - On average, users have about one more meaningful real-world relationship *Based on an ongoing research study What does Ash do? Ash gives you a secure space where you can share your unfiltered thoughts without fear of judgement. It remembers what you say, and learns from your interactions to find patterns and generate insights specific to you. It’s available 24/7 over voice & text, so you can use it for a quick check-in or longer deep dive. Who made Ash? Ash is built by a team of therapists, mental health leaders, AI researchers, engineers, and designers. Our work is inspired by our personal stories, lived experience, and loved ones on similar journeys. We believe in a future where quality personalized support is available exactly when people need it. Features of Ash No judgment: Say what you really feel, and get professional guidance. Weekly insights: Ash helps identify themes and patterns of your life. Long-term growth: Ash is designed to help you do the hard work for real change. 24/7, speak or text: Talk to Ash at home, or text Ash in an Uber. Privacy-first design: Speak with the confidence that your chats are secure and anonymous. A fully personalized program: Ash learns from and builds custom support for each person. Get the precise modalities and therapeutic style that you need right now. Testimonials - “As a therapist myself, I’m really impressed by this app!” - “The weekly insights is the best part of this app. Ash spotted patterns of my thoughts in ways I've never considered. And the next steps have given me ways to grow. This is extremely helpful.” - “I cried so hard. It’s so relieving to express myself freely.” - “My strengths are all being pointed out and I really appreciate it. I've been thinking I'm not real great at anything. I really needed this.” - “I'm actually finding support in this app in a way that feels private, useful and keeps my sense of self-respect. I don't go around telling other people about what's going on so it's very nice.” - “Fantastic! We solved a problem I have been dealing with for a week in 5 minutes.” Ash is designed for users 18+. Ash sometimes makes things up. Ash is not a replacement for any medical diagnosis or treatments. Ash cannot, and does not intend to, provide medical advice or diagnosis. Interaction with Ash does not constitute a medical professional–patient relationship. Please do not avoid or delay medical attention as a result of a statement from Ash. Ash is not designed to be used in crisis. If you are in crisis, please seek out professional help, or a crisis line. You can find resources at www.findahelpline.com.

Screenshots

Noah AI4 screens
Ash4 screens

Verdict

The call

The clearest difference is ads: Ash at none against Noah AI's shown. Ash also leads on monetization model (free vs free with in-app purchases) and chart position (#195 vs unranked). On price, rating, ratings volume and update cadence there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Noah AI sells 13 in-app purchases, starting at $2.99 per month and Ash sells 16 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.7 for Noah AI against 4.8 for Ash. Both are backed by a comparable volume of ratings — 1.8K and 5K respectively. Written reviews are what separate them: 62% of Noah AI's written reviews are positive against 70% of Ash's.

UpkeepUpdate frequency

Noah AI ships an update weekly, Ash every 6 days. The most recent releases landed on September 22, 2026 and September 24, 2026 respectively.

Scorecard4 real differences · 7 level
Noah AI versus Ash: the parameters behind the verdict, then further details
ParameterNoah AIAsh
PriceFreeFree
Rating4.7 (1.8K ratings)4.8 (5K ratings) — better
Positive reviews61.8% of reviews70.2% of reviews — better
Number of ratings1.8K5K — better
Update frequencyWeeklyEvery 6 days — better
AdsYesNo — better
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree — better
Best chart rank#195 — better
DevicesiPhone, iPad, Mac — betteriPhone, iPod
Requires iOS16.415.6 — better
Further details — not scored
Size111 MB78 MB
Age rating17+17+
DeveloperReverberation Tech Private LimitedSlingshot AI

Customer experience

Noah AI

All ratings1,839 ratings
Positive93.0%
Neutral2.6%
Negative4.4%
Written reviews228 reviews
Positive61.8%
Neutral7.0%
Negative31.1%

Ash

All ratings4,987 ratings
Positive94.3%
Neutral1.4%
Negative4.3%
Written reviews645 reviews
Positive70.2%
Neutral5.4%
Negative24.3%

User reviews

Noah AI

From 1.8K App Store ratings

What we love

  • 👍 Helpful and supportive
  • 🤖 Feels like talking to a friend
  • 🧠 Provides insightful advice
  • 🕰️ 24/7 availability
  • 💰 Affordable compared to therapy

Room to improve

  • 💰 Subscription required for full access
  • 🔒 Limited free trial
  • 🤖 Occasional glitches or inconsistencies
  • 🔁 Repetitive responses
  • 🗣️ Voice changes during calls

Ash

From 5K App Store ratings

What we love

  • 👍 Helpful for mental health support
  • 🤗 Provides a safe space to talk
  • 💬 Realistic and natural conversations
  • 🗓️ Remembers past conversations
  • 🧠 Offers insights and suggestions

Room to improve

  • 🤖 Concerns about AI judgement and demands
  • 🔒 Requires login, leading to privacy concerns
  • 🤖 Struggles with multitasking and understanding context

Bugs and requests

Noah AI

Reported bugs

3 issues
  • Unable to send OTP for verification
  • Subscription issues with platform changes
  • Sudden app changes without warning

Requested features

5 requests
  • Longer call durations
  • Ability to delete conversation history
  • More customization options
  • Improved speech-to-text accuracy
  • Multilingual support

Ash

Reported bugs

2 issues
  • Connectivity issues causing the app to not connect
  • Premature prompts to end conversations

Requested features

2 requests
  • Option to continue using without login
  • Improved understanding of user context and multitasking

In-app purchases

13 purchases

Noah AI

Subscriptions12
  • UrbanYogi Premium Monthly$2.991 Month
  • Noah Unlimited Access - Weekly3 Days trial$7.997 Days
  • Noah unlimited access Monthly$7.991 Month
Show 9 more
  • Noah Unlimited Access: Monthly3 Days trial$7.991 Month
  • Noah unlimited access Monthly$8.991 Month
  • Noah Unlimited Access: Monthly3 Days trial$9.991 Month
  • Noah Unlimited Access: Monthly$9.991 Month
  • Noah Yearly$34.991 Year
  • UrbanYogi Premium Yearly7 Days trial$39.991 Year
  • UrbanYogi Premium Annual7 Days trial$39.991 Year
  • Noah Yearly Subscription3 Days trial$44.991 Year
  • Noah Yearly Plan$47.991 Year
One-time1
  • urbanYogi PRO Lifetime$199.99
16 purchases

Ash

Subscriptions16
  • Unlimited access7 Days trial$9.991 Month
  • Unlimited access2 variants$19.991 Month
  • Unlimited access7 Days trial$19.991 Month
Show 13 more
  • Unlimited access$29.991 Month
  • Unlimited access$39.991 Month
  • Unlimited access$44.993 Months
  • Unlimited access7 Days trial$59.993 Months
  • Unlimited access$59.993 Months
  • Unlimited access$64.993 Months
  • Unlimited access2 variants$89.993 Months
  • Unlimited access$119.993 Months
  • Unlimited access$129.991 Year
  • Unlimited access2 variants$169.991 Year
  • Unlimited access7 Days trial$169.991 Year
  • Unlimited access$249.991 Year
  • Unlimited access$329.991 Year

Questions

Is Noah AI free?
Noah AI is free to download, with in-app purchases available.
Is Ash free?
Ash is free to download, with in-app purchases available.
Which has better reviews, Noah AI or Ash?
Ash is rated higher. Noah AI averages 4.7 out of 5 from 1.8K ratings, while Ash averages 4.8 from 5K ratings.
Do Noah AI or Ash have ads?
Noah AI shows ads; Ash does not.
Which is updated more often, Noah AI or Ash?
Noah AI ships an update weekly, and Ash every 6 days. Most recently, Noah AI was updated on September 22, 2026 and Ash on September 24, 2026.

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