Comparison

SEMrush vs Klaviyo

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SEMrush

Monitor keyword performance and track your website's ranking changes in search results. Analyze trends in visibility, traffic, and average position over custom date ranges. Requires a pre-setup Position Tracking campaign.

Highlights
  • Keyword position tracking
  • Advanced filtering
  • Win/loss position analysis
  • Growth trend generation
  • Visibility and traffic monitoring
  • Average position tracking
Features
Read full description

Quickly check the updates on your top keywords, or use the full list with advanced filters to get the exact data you need. See what positions you’ve won or lost in Google’s top 3, 10, 20, or 100 results. Set a date range to generate the growth trend of your website’s Visibility, Traffic, and Average Position. This app requires a pre-setup Position Tracking campaign.

About

Klaviyo

Access your event ticket, register for sessions, and connect with other attendees. Book demos and manage your event experience.

Highlights
  • Ticket access
  • Session registration
  • Attendee networking
  • Demo booking
  • Event management
Features
Read full description

Download Klaviyo's k:LDN app to access your ticket, register for tracks, network with fellow attendees, and book demos.

Screenshots

SEMrush4 screens
Klaviyo3 screens

Verdict

The call

SEMrush and Klaviyo both sit at 2.0 stars, but that hides the real split: 40% of Klaviyo's written reviews are positive against 16% of SEMrush's. SEMrush's advantage is ratings volume (68 vs 6) and monetization model (free vs ad-supported). On price, rating, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 2.0 for SEMrush against 1.8 for Klaviyo. That said, the two scores are not equally well evidenced: SEMrush has 68 ratings behind it against 6, so its average is the more settled of the two. Written reviews are what separate them: 16% of SEMrush's written reviews are positive against 40% of Klaviyo's.

UpkeepUpdate frequency

SEMrush ships an update every 2 weeks, Klaviyo fortnightly. The most recent releases landed on October 22, 2026 and October 24, 2026 respectively.

Scorecard4 real differences · 6 level
SEMrush versus Klaviyo: the parameters behind the verdict, then further details
ParameterSEMrushKlaviyo
PriceFreeFree
Rating2.0 (68 ratings) — better1.8 (6 ratings)
Positive reviews15.8% of reviews40.0% of reviews — better
Number of ratings68 — better6
Update frequencyEvery 2 weeksFortnightly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree — betterAd-supported
DevicesiPhone, iPod — betteriPhone
Requires iOS9.0 — better17.0
Further details — not scored
Size11 MB144 MB
Age rating4+17+
DeveloperSEMrush CY LTDKlaviyo, Inc.

Customer experience

SEMrush

All ratings59 ratings
Positive27.1%
Neutral3.4%
Negative69.5%
Written reviews76 reviews
Positive15.8%
Neutral3.9%
Negative80.3%

Klaviyo

All ratings6 ratings
Positive16.7%
Neutral0.0%
Negative83.3%
Written reviews5 reviews
Positive40.0%
Neutral0.0%
Negative60.0%

Bugs and requests

SEMrush

Reported bugs

17 issues
  • App stuck at first page
  • Cannot log in due to password manager issues
  • Password field won't allow paste or auto-fill
  • App takes you back to login screen after entering credentials
  • Cookie policy banner prevents progress
Show 12 more
  • Autofill doesn't work for password
  • Cannot copy and paste password
  • App shows cookie policy banner and cannot move past it
  • Login fails, redirects to login screen
  • Password field jumps up and doesn't allow entry
  • App crashes on startup
  • Account generated via Google login cannot be used
  • App doesn't support SSO
  • Login password field is empty bug
  • Password field is NOT empty bug
  • Password field cannot be empty error
  • Bug with password auto fill and empty field notification

Requested features

12 requests
  • Add tag tracking
  • Add page tracking
  • Add new error/warning tracking
  • Add competitor info
  • More than simple keyword tracking
Show 7 more
  • Ability to switch between multiple accounts
  • Add social media tracker
  • More robust version with more tools
  • Add Google login
  • Add SSO support
  • Show read-only view on Site Audit, On Page Checker, and Traffic
  • Add more functionalities for managing projects on the go

Klaviyo

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

SEMrush

No in-app purchases

None

Klaviyo

No in-app purchases

Questions

Is SEMrush free?
SEMrush is free to download, with no in-app purchases.
Is Klaviyo free?
Klaviyo is free to download, with no in-app purchases.
Which has better reviews, SEMrush or Klaviyo?
SEMrush is rated higher. SEMrush averages 2.0 out of 5 from 68 ratings, while Klaviyo averages 1.8 from 6 ratings.
Do SEMrush or Klaviyo have ads?
Neither SEMrush nor Klaviyo shows ads.
Which is updated more often, SEMrush or Klaviyo?
SEMrush ships an update every 2 weeks, and Klaviyo fortnightly. Most recently, SEMrush was updated on October 22, 2026 and Klaviyo on October 24, 2026.

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