Google Analytics vs SEMrush
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Google Analytics
Monitor your website and app performance directly from your phone. Gain customer insights, understand user navigation, and make informed marketing decisions with AI-powered analysis. Optimize campaigns and collaborate with your team on the go.
- Monitor website and app performance
- Customer insights and navigation analysis
- AI-powered insights and marketing decisions
- Real-time data monitoring
- Customizable reports
- Shareable insights
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Google Analytics: Your Business Pulse, In Your Pocket Never lose sight of your website and app performance with Google Analytics. Monitor key customer interactions directly from your phone, even when you're away from your desk. • Customer Insights, Beyond the Desktop Understand how people navigate your digital channels, wherever you are, whenever you need. • Smarter Insights for Busy Days Google's AI uncovers valuable patterns, helping you make informed marketing decisions on the go. • Act on Insights, Anywhere Optimize your campaigns with seamless integrations across Google's powerful advertising tools. • Teamwork, Unbound Analyze trends and share your discoveries with colleagues, effortlessly from your mobile device. With this app, you can: 1) Check key metrics in built-in reports 2) Monitor real-time data 3) Compare date ranges and apply filters 4) Build your own reports with any combination of metrics and dimensions 5) Save any reports to your dashboard so you can easily come back to them 6) Discover interesting AI generated insights about your website or app data
SEMrush
Monitor keyword performance and track your website's ranking changes in search results. Analyze trends in visibility, traffic, and average position over custom date ranges. Requires a pre-setup Position Tracking campaign.
- Keyword position tracking
- Advanced filtering
- Win/loss position analysis
- Growth trend generation
- Visibility and traffic monitoring
- Average position tracking
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Quickly check the updates on your top keywords, or use the full list with advanced filters to get the exact data you need. See what positions you’ve won or lost in Google’s top 3, 10, 20, or 100 results. Set a date range to generate the growth trend of your website’s Visibility, Traffic, and Average Position. This app requires a pre-setup Position Tracking campaign.
Screenshots
Verdict
The clearest difference is review sentiment: Google Analytics at 59% against SEMrush's 16%. Google Analytics also leads on rating (4.6 vs 2.2) and ratings volume (5.2K vs 59). SEMrush's advantage is update cadence (every 2 weeks vs every 2 months) and iOS requirement (9.0 vs 15.0). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Google Analytics holds the better App Store score, 4.6 against 2.2. That said, the two scores are not equally well evidenced: Google Analytics has 5.2K ratings behind it against 59, so its average is the more settled of the two. Written reviews point the same way: 59% of Google Analytics's written reviews are positive against 16% of SEMrush's.
Google Analytics ships an update every 2 months, SEMrush every 2 weeks. The most recent releases landed on September 29, 2026 and August 11, 2026 respectively.
| Parameter | Google Analytics | SEMrush |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (5.2K ratings) — better | 2.2 (59 ratings) |
| Positive reviews | 58.5% of reviews — better | 15.8% of reviews |
| Number of ratings | 5.2K — better | 59 |
| Update frequency | Every 2 months | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 15.0 | 9.0 — better |
| Further details — not scored | ||
| Size | 63 MB | 11 MB |
| Age rating | 4+ | 4+ |
| Developer | SEMrush CY LTD | |
Customer experience
Google Analytics
SEMrush
User reviews
Google Analytics
From 5.2K App Store ratingsWhat we love
- 🚀 Real-time data
- 📊 Helpful insights
- 🔍 Detailed analytics
- 🤳 On-the-go access
- 👍 Easy to use
Room to improve
- 🐛 Crashes and freezes
- 🔌 Unreliable connectivity
- 🕰️ Outdated UI
- 🤔 Limited functionality
- 💰 Useless for free users
SEMrush
From 59 App Store ratingsWhat we love
- 👍 Quick position tracking
- 👍 Easy to use for rankings
- 👍 Works for basic ranking checks
- 👍 Useful for monitoring rankings on the go
Room to improve
- 👎 App has little to no function
- 👎 App stuck at first page
- 👎 Terrible software
- 👎 Super frustrating login issues
- 👎 No value for money
Bugs and requests
Google Analytics
Reported bugs
5 issues- No data showing up
- Incorrect currency display
- Real-time data not updating
- Profiles/accounts disappearing
- Unresponsive navigation
Requested features
5 requests- Customizable dashboards
- Improved reporting options
- Widgets for home screen
- Support for GA4 properties
- Bring back old features
SEMrush
Reported bugs
17 issues- App stuck at first page
- Cannot log in due to password manager issues
- Password field won't allow paste or auto-fill
- App takes you back to login screen after entering credentials
- Cookie policy banner prevents progress
Show 12 moreShow fewer
- Autofill doesn't work for password
- Cannot copy and paste password
- App shows cookie policy banner and cannot move past it
- Login fails, redirects to login screen
- Password field jumps up and doesn't allow entry
- App crashes on startup
- Account generated via Google login cannot be used
- App doesn't support SSO
- Login password field is empty bug
- Password field is NOT empty bug
- Password field cannot be empty error
- Bug with password auto fill and empty field notification
Requested features
12 requests- Add tag tracking
- Add page tracking
- Add new error/warning tracking
- Add competitor info
- More than simple keyword tracking
Show 7 moreShow fewer
- Ability to switch between multiple accounts
- Add social media tracker
- More robust version with more tools
- Add Google login
- Add SSO support
- Show read-only view on Site Audit, On Page Checker, and Traffic
- Add more functionalities for managing projects on the go
In-app purchases
Google Analytics
No in-app purchases
SEMrush
No in-app purchases
