Google Analytics vs HubSpot
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Google Analytics
Monitor your website and app performance directly from your phone. Gain customer insights, understand user navigation, and make informed marketing decisions with AI-powered analysis. Optimize campaigns and collaborate with your team on the go.
- Monitor website and app performance
- Customer insights and navigation analysis
- AI-powered insights and marketing decisions
- Real-time data monitoring
- Customizable reports
- Shareable insights
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Google Analytics: Your Business Pulse, In Your Pocket Never lose sight of your website and app performance with Google Analytics. Monitor key customer interactions directly from your phone, even when you're away from your desk. • Customer Insights, Beyond the Desktop Understand how people navigate your digital channels, wherever you are, whenever you need. • Smarter Insights for Busy Days Google's AI uncovers valuable patterns, helping you make informed marketing decisions on the go. • Act on Insights, Anywhere Optimize your campaigns with seamless integrations across Google's powerful advertising tools. • Teamwork, Unbound Analyze trends and share your discoveries with colleagues, effortlessly from your mobile device. With this app, you can: 1) Check key metrics in built-in reports 2) Monitor real-time data 3) Compare date ranges and apply filters 4) Build your own reports with any combination of metrics and dimensions 5) Save any reports to your dashboard so you can easily come back to them 6) Discover interesting AI generated insights about your website or app data
HubSpot
This app unifies customer-facing teams on an AI-powered platform, offering a comprehensive customer view and enabling quick actions from any location. It includes an AI assistant to provide insights, draft communications, and support deal closing while on the move.
- AI-powered CRM platform
- Unified customer view
- Actionable insights
- Draft communications
- Deal closing tools
- Mobile accessibility
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The HubSpot mobile app keeps sales and marketing teams moving, wherever the day takes them. Keep campaigns on track, act on leads the moment they come in, and walk into every meeting ready. Every contact, deal, and email is right there when you need it, no desktop required.
Screenshots
Verdict
The clearest difference is update cadence: HubSpot at weekly against Google Analytics's every 2 months. Google Analytics's advantage is monetization model (free vs freemium) and review sentiment (59% vs 46%). On price, rating, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.6 for Google Analytics against 4.7 for HubSpot. Both are backed by a comparable volume of ratings — 5.2K and 16K respectively. Written reviews are what separate them: 59% of Google Analytics's written reviews are positive against 46% of HubSpot's.
Google Analytics ships an update every 2 months, HubSpot weekly. Both last shipped on September 24, 2026.
| Parameter | Google Analytics | HubSpot |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (5.2K ratings) | 4.7 (16K ratings) — better |
| Positive reviews | 58.5% of reviews — better | 45.9% of reviews |
| Number of ratings | 5.2K | 16K — better |
| Update frequency | Every 2 months | Weekly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Freemium |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 15.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 63 MB | 166 MB |
| Age rating | 4+ | 4+ |
| Developer | HubSpot, Inc. | |
Customer experience
Google Analytics
HubSpot
User reviews
Google Analytics
From 5.2K App Store ratingsWhat we love
- 🚀 Real-time data
- 📊 Helpful insights
- 🔍 Detailed analytics
- 🤳 On-the-go access
- 👍 Easy to use
Room to improve
- 🐛 Crashes and freezes
- 🔌 Unreliable connectivity
- 🕰️ Outdated UI
- 🤔 Limited functionality
- 💰 Useless for free users
HubSpot
From 16K App Store ratingsWhat we love
- 👍 Simple to use
- 🚀 Ease of use
- 🚀 Intuitive user interface
- 🚀 Streamlined workflow
- 👍 Great business tool
Room to improve
- 🐛 Buggy app with crashes
- 🐛 Unreliable search function
- 🔒 Lack of security features
- 🔒 No biometric or PIN protection
- 👎 Limited functionality compared to desktop
Bugs and requests
Google Analytics
Reported bugs
5 issues- No data showing up
- Incorrect currency display
- Real-time data not updating
- Profiles/accounts disappearing
- Unresponsive navigation
Requested features
5 requests- Customizable dashboards
- Improved reporting options
- Widgets for home screen
- Support for GA4 properties
- Bring back old features
HubSpot
Reported bugs
4 issues- Conversations tab not working
- Notifications not showing up
- Inability to log in on mobile
- Data loss and account deletion issues
Requested features
6 requests- Ability to attach files to emails
- More customization options
- Better integration with other tools
- Improved mobile optimization
- Access to service tickets and support
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- Easier task and pipeline management
In-app purchases
Google Analytics
No in-app purchases
HubSpot
No in-app purchases
Questions
Is Google Analytics free?
Is HubSpot free?
Which has better reviews, Google Analytics or HubSpot?
Do Google Analytics or HubSpot have ads?
Which is updated more often, Google Analytics or HubSpot?
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