Google Analytics vs Meta Ads Manager
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Google Analytics
Monitor your website and app performance directly from your phone. Gain customer insights, understand user navigation, and make informed marketing decisions with AI-powered analysis. Optimize campaigns and collaborate with your team on the go.
- Monitor website and app performance
- Customer insights and navigation analysis
- AI-powered insights and marketing decisions
- Real-time data monitoring
- Customizable reports
- Shareable insights
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Google Analytics: Your Business Pulse, In Your Pocket Never lose sight of your website and app performance with Google Analytics. Monitor key customer interactions directly from your phone, even when you're away from your desk. • Customer Insights, Beyond the Desktop Understand how people navigate your digital channels, wherever you are, whenever you need. • Smarter Insights for Busy Days Google's AI uncovers valuable patterns, helping you make informed marketing decisions on the go. • Act on Insights, Anywhere Optimize your campaigns with seamless integrations across Google's powerful advertising tools. • Teamwork, Unbound Analyze trends and share your discoveries with colleagues, effortlessly from your mobile device. With this app, you can: 1) Check key metrics in built-in reports 2) Monitor real-time data 3) Compare date ranges and apply filters 4) Build your own reports with any combination of metrics and dimensions 5) Save any reports to your dashboard so you can easily come back to them 6) Discover interesting AI generated insights about your website or app data
Meta Ads Manager
Manage your advertising campaigns across Meta platforms like Facebook and Instagram from your mobile device. Create, edit, and monitor ad performance with real-time insights and alerts. Optimize your ad spend and stay connected to your business, anywhere.
- Create and edit ads
- Real-time campaign insights
- Turn campaigns on/off
- Get quick alerts
- Compare campaigns side-by-side
- Switch between ad accounts
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Stay connected with your campaigns, no matter where you are. Create, edit and get insights from ads across Meta technologies including Facebook, Instagram, Messenger, WhatsApp and more. ● View detailed real-time insights from all your campaigns ● Turn campaigns on and off ● Get quick alerts to know what’s happening with all your ads ● Compare campaigns and ad sets using a side-by-side view ● Switch between Pages and ad accounts
Screenshots
Verdict
Google Analytics and Meta Ads Manager both sit at 4.6 stars, but that hides the real split: 59% of Google Analytics's written reviews are positive against 22% of Meta Ads Manager's. Google Analytics also leads on ads (none vs shown) and monetization model (free vs ad-supported). Meta Ads Manager's advantage is update cadence (weekly vs every 2 months) and ratings volume (51K vs 5.2K). On price, rating, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.6 for Google Analytics against 4.5 for Meta Ads Manager. That said, the two scores are not equally well evidenced: Meta Ads Manager has 51K ratings behind it against 5.2K, so its average is the more settled of the two. Written reviews are what separate them: 59% of Google Analytics's written reviews are positive against 22% of Meta Ads Manager's.
Google Analytics ships an update every 2 months, Meta Ads Manager weekly. Both last shipped on September 24, 2026.
| Parameter | Google Analytics | Meta Ads Manager |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (5.2K ratings) — better | 4.5 (51K ratings) |
| Positive reviews | 58.5% of reviews — better | 22.0% of reviews |
| Number of ratings | 5.2K | 51K — better |
| Update frequency | Every 2 months | Weekly — better |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Best chart rank | — | #63 — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 63 MB | 114 MB |
| Age rating | 4+ | 4+ |
| Developer | Meta Platforms, Inc. | |
Customer experience
Google Analytics
Meta Ads Manager
User reviews
Google Analytics
From 5.2K App Store ratingsWhat we love
- 🚀 Real-time data
- 📊 Helpful insights
- 🔍 Detailed analytics
- 🤳 On-the-go access
- 👍 Easy to use
Room to improve
- 🐛 Crashes and freezes
- 🔌 Unreliable connectivity
- 🕰️ Outdated UI
- 🤔 Limited functionality
- 💰 Useless for free users
Meta Ads Manager
From 51K App Store ratingsWhat we love
- 👍 Easy to manage ads
- 🚀 Convenient for on-the-go monitoring
- 💡 Great analytics and data display
Room to improve
- 🐛 Frequent bugs and glitches
- ❌ Lacking key features compared to desktop
- 🤖 Poor customer support and responsiveness
- 💰 Overcharging and billing issues
- 🔒 Security concerns and account hacking
Bugs and requests
Google Analytics
Reported bugs
5 issues- No data showing up
- Incorrect currency display
- Real-time data not updating
- Profiles/accounts disappearing
- Unresponsive navigation
Requested features
5 requests- Customizable dashboards
- Improved reporting options
- Widgets for home screen
- Support for GA4 properties
- Bring back old features
Meta Ads Manager
Reported bugs
4 issues- Login issues and inability to load app
- Inconsistent data and metrics display
- Inability to update payment methods
- Ads not running as expected or getting disabled
Requested features
4 requests- Add landscape mode support
- Improve ad editing and creation capabilities
- Integrate lead/conversion tracking
- Provide better notification and alert system
In-app purchases
Google Analytics
No in-app purchases
Meta Ads Manager
No in-app purchases
Questions
Is Google Analytics free?
Is Meta Ads Manager free?
Which has better reviews, Google Analytics or Meta Ads Manager?
Do Google Analytics or Meta Ads Manager have ads?
Which is updated more often, Google Analytics or Meta Ads Manager?
Other comparisons
